Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK Condiments and Dressings market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Condiments and Dressings market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Wider trends in the food market, such as consumers’ appetite for emerging cuisines, have impacted usage of condiments/dressings. While this has hit sales of dish-specific sauces, NPD in mayonnaise inspired by hot and spicy flavours has re-energised the segment. Sizeable interest in fermented condiments and a wider availability of free-from products could also offer boosts for the category. Alyson Parkes
Research Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this Report

This Report examines the UK retail market for ready-to-eat table sauces, pickles, chutneys and relishes.

Table sauces are generally added to a meal at the table as an accompaniment, although they can also be used as an ingredient in cooking. The market can be segmented as follows:

  • Bottled table sauces include sauces such as tomato ketchup, brown and other thick sauces, such as barbecue and thick chilli. Also included are thin table sauces, including soy, Worcestershire, tabasco, thin chilli and other related varieties.
  • Dish-specific sauces comprise those sauces that have traditionally been associated with a particular dish, such as mint (with lamb), horseradish (with beef), tartare (with fish) and apple (with pork). They are generally sold in jars rather than bottles.
  • Vinegar including malt vinegar and balsamic, red wine, sherry, white wine, cider and other speciality vinegars.
  • Salad sauces including mayonnaise, salad cream and salad dressings.
  • Mustard includes the traditional varieties – English, French and German – and speciality mustards.
  • Pickles/chutneys/relishes.

Excluded from this Report are:

  • Seasonings.
  • Edible oils eg olive oils.
  • Cooking sauces.
  • Sales to the catering trade.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Modest value growth masks underlying declines over 2012-17
              • Figure 1: UK retail value sales and forecast of table sauces, pickles, chutneys and relishes, 2012-22
            • Volume decline continues in table sauces in 2017
              • Figure 2: Share of UK retail value sales of table sauces, by segment, 2016 and 2017
            • Volume sales pick up in pickles, chutneys and relishes category
              • Meat reduction and love of world foods stand to curb table sauce usage
                • Inflation fuels price rises; consumer incomes squeezed
                  • Companies and brands
                    • Sales of Heinz Tomato Ketchup flat, Hellmann’s mayonnaise falls
                      • Figure 3: Leading brands’ shares in the UK retail table sauces market, by value, 2016/17*
                    • Own-label grows presence in table sauces and pickles, chutneys and relishes
                      • Table sauces lead 2017 launches
                        • Flavour innovation in mayonnaise and ketchup launches
                          • Heinz launches [Seriously] Good Sauces; Hellmann’s unveils ketchup range
                            • Unilever is the highest-spending advertiser
                              • The consumer
                                • Usage of condiments and dressings is almost universal
                                  • Figure 4: Usage of different types of condiments and dressings, October 2017
                                • Younger age groups eat hot/spicy sauces; over-55s drive dish-specific sauce usage
                                  • Two thirds use condiments/dressings in a variety of ways
                                    • Figure 5: Behaviours related to condiments and dressings, October 2017
                                  • Sizeable interest in fermented condiments
                                    • Wider availability of free-from condiments appeals to four in 10
                                      • Figure 6: Attitudes towards condiments and dressings, October 2017
                                    • Major brands are the most closely associated with positive attributes
                                      • Pairing suggestions outside traditional dishes spark interest
                                        • Figure 7: Behaviours related to dish-specific table sauces, October 2017
                                      • What we think
                                      • Issues and Insights

                                        • Dish-specific sauces need new usage occasions as traditional dishes lose favour
                                          • The facts
                                            • The implications
                                              • Ethical credentials can provide a point of difference for condiments and dressings
                                                • The facts
                                                  • The implications
                                                    • Fermented condiments could provide much-needed boost for pickles segment
                                                      • The facts
                                                        • The implications
                                                        • The Market – What You Need to Know

                                                          • Modest value growth masks underlying declines over 2012-17
                                                            • Volume decline continues in table sauces in 2017
                                                              • Volume sales pick up in pickles, chutneys and relishes category
                                                                • Meat reduction and love of world foods stand to curb table sauce usage
                                                                  • Inflation fuels price rises; consumer incomes squeezed
                                                                  • Market Size and Forecast

                                                                    • Marginal growth for the condiments and dressings market
                                                                      • Figure 8: UK retail value sales of table sauces, pickles, chutneys and relishes, 2012-22
                                                                    • Value growth forecast for the market
                                                                      • Figure 9: UK retail value sales and forecast of table sauces, pickles, chutneys and relishes, 2012-22
                                                                    • Forecast methodology
                                                                    • Market Segmentation

                                                                      • Value sales return to growth in 2017
                                                                        • Figure 10: UK retail value and volume sales of table sauces, 2012-22
                                                                        • Figure 11: UK retail value sales and forecast of the table sauces market, 2012-22
                                                                      • Value sales growth for half of segments
                                                                        • Figure 12: UK retail sales of tables sauces, by segment, by value and volume, 2016 and 2017
                                                                      • Closure of Colman’s Norwich factory suggests uncertain future for mustard
                                                                        • Flat value and declining volume sales for tomato ketchup
                                                                          • Figure 13: UK retail sales of thick sauces, by type, by value and volume, 2016 and 2017
                                                                        • Second year of sales growth for mayonnaise
                                                                          • Figure 14: UK retail sales of salad accompaniments, by type, by value and volume, 2016 and 2017
                                                                        • Downward trajectory continues for sales of dish-specific sauces
                                                                          • Figure 15: UK retail sales of dish-specific sauces, by type, by value and volume, 2016 and 2017
                                                                        • Modest growth from soy sauce bolsters performance of thin sauces
                                                                          • Figure 16: UK retail sales of thin sauces, by type, by value and volume, 2016 and 2017
                                                                        • Volume sales of pickles, chutneys and relishes pick up
                                                                          • Figure 17: UK retail value and volume sales of pickles, chutneys and relishes, by value and volume, 2012-22
                                                                          • Figure 18: UK retail value sales and forecast of the pickles, chutneys and relishes market, 2012-22
                                                                      • Market Drivers

                                                                        • Healthy eating is widespread
                                                                          • Meat reduction could curb table sauce usage…
                                                                            • …as could high salt levels in key carrier foods
                                                                              • 2017 salt reduction targets also affect table sauces
                                                                                • Interest in emerging cuisines presents opportunity for table sauces…
                                                                                  • …but is pushing traditional British dishes off the menu
                                                                                    • Foodservice can provide inspiration for condiments and dressings
                                                                                      • Summer months impact the sales of condiments and dressings
                                                                                        • Figure 19: UK average rainfall (mm), by season, 2013-17
                                                                                      • Inflation fuels price rises; consumer incomes squeezed
                                                                                      • Companies and Brands – What You Need to Know

                                                                                        • Sales of Heinz Tomato Ketchup flat, while Hellmann’s mayonnaise falls
                                                                                          • Own-label grows presence in table sauces and pickles, chutneys and relishes
                                                                                            • Table sauces lead 2017 launches
                                                                                              • Flavour innovation in mayonnaise and ketchup launches
                                                                                                • Heinz launches [Seriously] Good Sauces; Hellmann’s unveils ketchup range
                                                                                                  • Unilever is the highest-spending advertiser
                                                                                                  • Market Share

                                                                                                    • Sales of Heinz Tomato Ketchup flat, Hellmann’s mayonnaise falls
                                                                                                      • Figure 20: Leading brands’ sales and shares in the UK retail table sauces market, by value, 2015/16 and 2016/17
                                                                                                    • Own-label makes gains in table sauces
                                                                                                      • Kraft Heinz retains market lead
                                                                                                        • Figure 21: Leading manufacturers’ sales and shares in the UK retail table sauces market, by value, 2015/16 and 2016/17
                                                                                                      • Own-label grows shares in pickles, chutneys and relishes
                                                                                                        • Figure 22: Leading brands’ sales and shares in the UK retail pickles, chutneys and relishes market, by value and volume, 2015/16 and 2016/17
                                                                                                      • Manufacturers lose share to own-label
                                                                                                      • Launch Activity and Innovation

                                                                                                        • Table sauces lead 2017 launches
                                                                                                          • Figure 23: New product launches in the UK condiments and dressings market, by sub-category, 2013-17
                                                                                                        • Brands dominate launch activity
                                                                                                          • Figure 24: New product launches in the UK condiments and dressings market, by brand and own-label, 2013-17
                                                                                                        • Flavour innovation in mayonnaise and ketchup launches
                                                                                                          • Tapping into the hot and spicy trend
                                                                                                            • Encona launches hottest ever sauce
                                                                                                              • Premium flavours also inspire mayonnaise launches
                                                                                                                • [Seriously] Good Sauces from Heinz
                                                                                                                  • L/N/R sugar launches remain niche
                                                                                                                    • Innovative thick table sauces hit the market
                                                                                                                      • Hellmann’s unveils honey-sweetened and red & green ketchups
                                                                                                                        • Unusual flavours from ethical brand Rubies in the Rubble
                                                                                                                          • Brand extensions from restaurant chains and brands
                                                                                                                            • Restaurant chain Harvester puts its signature sauces on the market
                                                                                                                              • Saclà and Rubies in the Rubble unveil new vegan mayonnaises
                                                                                                                                • Mary Berry brand reveals first condiments range
                                                                                                                                  • Tiny Tigg’s squeezy sauce sachets cater to convenience
                                                                                                                                    • Uptick in launches of unfiltered vinegars
                                                                                                                                    • Advertising and Marketing Activity

                                                                                                                                      • High spend in advertising continues
                                                                                                                                        • Figure 25: Total above-the-line, online display and direct mail advertising expenditure on condiments and dressings, 2014-17
                                                                                                                                        • Figure 26: Recorded above-the-line, online display and direct mail total advertising expenditure on condiments and dressings, by category, 2014-17
                                                                                                                                      • Unilever is the highest-spending advertiser
                                                                                                                                        • Figure 27: Recorded above-the-line, online display and direct mail total advertising expenditure on condiments and dressings, by highest-spending advertisers, 2014-17
                                                                                                                                      • Hellmann’s promotes its values
                                                                                                                                        • Hellmann’s forges partnership with delivery start-up
                                                                                                                                          • Blockbuster-inspired adverts for Colman’s mint sauce
                                                                                                                                            • Kraft Heinz 50% less sugar tomato ketchup joins other variants in television debut
                                                                                                                                              • Figure 28: Recorded above-the-line, online display and direct mail total advertising expenditure on condiments and dressings, by 10 highest-spending brands, 2014-17
                                                                                                                                            • “Please the Cheese” campaign from Branston Pickle
                                                                                                                                              • Branston’s unconventional partnerships aim to entice younger audiences
                                                                                                                                                • Sarson’s enlists Jimmy Doherty to help promote its vinegar
                                                                                                                                                  • Figure 29: Recorded above-the-line, online display and direct mail advertising expenditure on condiments and dressings, by media type, 2014-17
                                                                                                                                                • Tabasco launches annual Hot Chef Competition
                                                                                                                                                  • Encona encourages consumers to cook from scratch
                                                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                                                    • Brand Research

                                                                                                                                                        • What you need to know
                                                                                                                                                          • Brand map
                                                                                                                                                            • Figure 30: Attitudes towards and usage of selected brands, December 2017
                                                                                                                                                          • Key brand metrics
                                                                                                                                                            • Figure 31: Key metrics for selected brands, December 2017
                                                                                                                                                          • Brand attitudes: Heinz is seen as the most innovative brand
                                                                                                                                                            • Figure 32: Attitudes, by brand, December 2017
                                                                                                                                                          • Brand personality: Branston is widely seen as accessible, with a strong fun image
                                                                                                                                                            • Figure 33: Brand personality – Macro image, December 2017
                                                                                                                                                          • Hellmann’s has the most indulgent image
                                                                                                                                                            • Figure 34: Brand personality – Micro image, December 2017
                                                                                                                                                          • Brand analysis
                                                                                                                                                            • Heinz is the most positively viewed brand
                                                                                                                                                              • Figure 35: User profile of Heinz, December 2017
                                                                                                                                                            • Hellmann’s is seen as the most indulgent brand
                                                                                                                                                              • Figure 36: User profile of Hellmann’s, December 2017
                                                                                                                                                            • Branston is highly recommended with a strong fun image
                                                                                                                                                              • Figure 37: User profile of Branston, December 2017
                                                                                                                                                            • Men are key users of HP, with high levels of commitment
                                                                                                                                                              • Figure 38: User profile of HP, December 2017
                                                                                                                                                            • Colman’s is the most authentic brand with a strong traditional image
                                                                                                                                                              • Figure 39: User profile of Colman’s, December 2017
                                                                                                                                                            • Kikkoman has the lowest awareness but enjoys frequent usage
                                                                                                                                                              • Figure 40: User profile of Kikkoman, December 2017
                                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                                            • Usage of condiments and dressings is almost universal
                                                                                                                                                              • Younger age groups eat hot/spicy sauces; over-55s drive dish-specific sauce usage
                                                                                                                                                                • Two thirds use condiments/dressings in a variety of ways
                                                                                                                                                                  • Sizeable interest in fermented condiments
                                                                                                                                                                    • Wider availability of free-from condiments appeals to four in 10
                                                                                                                                                                      • Major brands are the most closely associated with positive attributes
                                                                                                                                                                        • Pairing suggestions outside traditional dishes spark interest
                                                                                                                                                                        • Usage of Condiments and Dressings

                                                                                                                                                                          • Usage of condiments and dressings is almost universal
                                                                                                                                                                            • Thick table sauces lead
                                                                                                                                                                              • Women are key users of salad condiments and dressings
                                                                                                                                                                                • Figure 41: Usage of condiments and dressings, by type, October 2017
                                                                                                                                                                              • Younger age groups eat hot/spicy sauces
                                                                                                                                                                                • Over-55s drive usage of dish-specific sauces
                                                                                                                                                                                  • Families have the widest repertoires of condiments/dressings
                                                                                                                                                                                    • Figure 42: Repertoire of condiments and dressings eaten/used in the last 3 months, October 2017
                                                                                                                                                                                • Behaviours Related to Condiments and Dressings

                                                                                                                                                                                  • Two thirds use condiments/dressings in a variety of ways
                                                                                                                                                                                    • Figure 43: Behaviours related to condiments and dressings, October 2017
                                                                                                                                                                                  • Lack of familiarity is a key challenge for unusual table sauces
                                                                                                                                                                                    • Premium condiments are commonly used with everyday meals
                                                                                                                                                                                      • Sizeable interest in fermented condiments
                                                                                                                                                                                      • Attitudes towards Condiments and Dressings

                                                                                                                                                                                        • Many users forget how long condiments have been open for
                                                                                                                                                                                          • Figure 44: Condiments and dressings – CHAID – Tree output, October 2017
                                                                                                                                                                                        • Methodology
                                                                                                                                                                                          • Figure 45: Attitudes towards condiments and dressings, October 2017
                                                                                                                                                                                        • Wider availability of free-from condiments appeals to four in 10
                                                                                                                                                                                          • Figure 46: Share of new products in the UK condiments and dressings market carrying an L/N/R allergen claim, 2014-17
                                                                                                                                                                                        • Products with ethical credentials appeal to over a third
                                                                                                                                                                                          • Figure 47: New product launches in the UK condiments and dressings market, by ethical claim, 2014-17
                                                                                                                                                                                      • Qualities Associated with Branded and Own-label Condiments and Dressings

                                                                                                                                                                                        • Major brands are the most closely associated with positive attributes
                                                                                                                                                                                          • Figure 48: Correspondence analysis, qualities associated with standard and premium own-label and brands in condiments and dressings, October 2017
                                                                                                                                                                                        • Methodology
                                                                                                                                                                                          • Premium labels lag behind mainstream brands in most areas
                                                                                                                                                                                            • Few associate any condiments/dressings with being artificial or unhealthy
                                                                                                                                                                                              • Figure 49: Qualities associated with standard and premium own-label and brands in condiments and dressings, October 2017
                                                                                                                                                                                            • Highlighting positive attributes is needed to boost image of standard own-label
                                                                                                                                                                                            • Behaviours Related to Dish-specific Table Sauces

                                                                                                                                                                                              • Pairing suggestions outside of traditional dishes spark interest
                                                                                                                                                                                                • Figure 50: Behaviours related to dish-specific table sauces, October 2017
                                                                                                                                                                                              • Half of users would be encouraged to up usage by healthier versions
                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                                                          • Figure 51: UK retail volume sales and forecast of the table sauces market, 2012-22
                                                                                                                                                                                                          • Figure 52: UK retail volume sales and forecast of the pickles, chutneys and relishes market, 2012-22
                                                                                                                                                                                                      • Appendix – Market Drivers

                                                                                                                                                                                                          • Figure 53: Cooking methods used for beef, pork, lamb and chicken, by type of meat, August 2017
                                                                                                                                                                                                          • Figure 54: UK mean temperature (°C), by season, 2013-17
                                                                                                                                                                                                      • Appendix – Market Share

                                                                                                                                                                                                          • Figure 55: Leading brands sales and shares in the UK retail table sauces market, by volume, 2015/16 and 2016/17
                                                                                                                                                                                                          • Figure 56: Leading manufacturers’ sales and shares in the UK retail table sauces market, by volume, 2015/16 and 2016/17
                                                                                                                                                                                                          • Figure 57: Leading manufacturers’ sales and shares in the UK retail pickles, chutneys and relishes market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                      • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                          • Figure 58: New product launches in the UK condiments and dressings market, by company, 2013-17
                                                                                                                                                                                                          • Figure 59: New product launches in the UK condiments and dressings market, by top 10 claims, 2014-17
                                                                                                                                                                                                          • Figure 60: Share of new product launches in the UK condiments and dressings market carrying an L/N/R sugar or sodium claim, 2013-17
                                                                                                                                                                                                          • Figure 61: New product launches in the UK condiments and dressings market carrying an L/N/R allergen, L/N/R lactose or dairy-free claim, 2014-17
                                                                                                                                                                                                      • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                          • Figure 62: Share of recorded above-the-line, online display and direct mail advertising expenditure on condiments and dressings, by 10 highest-spending brands, 2014-17
                                                                                                                                                                                                          • Figure 63: Share of total above-the-line, online display and direct mail advertising expenditure on condiments and dressings, by highest-spending advertisers, 2014-17
                                                                                                                                                                                                          • Figure 64: Share of recorded above-the-line, online display and direct mail total advertising expenditure on condiments and dressings, by category, 2014-17
                                                                                                                                                                                                      • Appendix – The Consumer

                                                                                                                                                                                                          • Figure 65: Usage of thick table sauces, by age, October 2017
                                                                                                                                                                                                          • Figure 66: Usage of ethnic table sauces, by age, October 2017
                                                                                                                                                                                                          • Figure 67: Usage of salad condiments, by age, October 2017
                                                                                                                                                                                                          • Figure 68: Usage of different types of condiments and dressings, by age, October 2017
                                                                                                                                                                                                          • Figure 69: Condiments and dressings – CHAID – Table output, October 2017