UK Conferencing and Events market report
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Providing the most comprehensive and up-to-date information and analysis of the Conferencing and Events market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
Conferences and meetings: formal meetings in which people gather to talk about particular topics.
Exhibitions and trade fairs: Exhibitions are public displays of objects, art, fashion, ideas etc., while trade fairs are organised so that companies in a specific industry can showcase their latest goods and encourage trade.
Sporting events: any audience-attended sports games and matches, from single events such as football matches to extended tournaments such as Wimbledon and the Olympics.
Music events: live music displays come in several formats, from gigs and concerts to multi-day festivals.
Incentive travel and performance improvement: business-related travel intended to acknowledge achievements, provide motivation, and help drive productivity and overall success.
Corporate hospitality: the entertaining of clients by companies to promote business, especially at sporting or other public events.
Outdoor events: outside gatherings, ranging from flower shows, agricultural shows and charity events, to small village fairs and craft events.
Festivals and cultural events: often large-scale activities surrounding special events, such as Christmas, bonfire night or Edinburgh Fringe, or cultural events such as Diwali, Chinese New Year and Notting Hill carnival.
What you need to know
The conferencing and events market weathered uncertain conditions in 2017. The market maintained strong growth despite an unpredictable political and economic climate, whilst overcoming a further decline in the value-dominant conferences and meeting sector.
This resilient growth was seen in both the business and consumer markets. In the former, demand was maintained by GDP growth and continued acknowledgement of the networking, client and staff retention value upheld by the industry, and as a means of boosting profitability. Meanwhile, consumerorientated sectors were driven by strong demand across the leisure industry, much of which is tied to the emerging experience economy.
Looking forward, the industry is expected to continue its positive trajectory, though the rate of growth could be weathered by the outcome of Brexit negotiations. Nonetheless, market value is expected to grow further, distributed healthily along the marketplace, which contains a wealth of booming SMEs alongside major players.
Expert analysis from a specialist in the field
Written by Marco Amasanti, a leading analyst in the B2B sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The conferencing and events market maintained growth in 2017 despite difficult trading conditions. Whilst the value of the industry is expected to continue along a positive trajectory, the market is likely to face increased pressure over the coming years as operators await the outcome of Brexit negotiations.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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