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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Consumers and Online Financial Advice - UK market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers the online financial advice market in the UK. This includes a look at key consumer trends driving the sector and the latest developments in terms of innovation. Mintel’s exclusive consumer research explores the use of different types of financial advice by source. It also looks into what channels people currently use and their willingness to consider online and digital options. It assesses the purchase drivers of financial advice, and what consumers think is a reasonable hourly fee for two different types of online services. Lastly, it looks into overall awareness of Open Banking and what type of information people are willing to share with advisers.

Expert analysis from a specialist in the field

Written by Irene Salazar, a leading analyst in the Finance sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Automation and the shift towards digitisation are making financial advice more accessible and affordable, a trend that is set to finally democratise the market. Consumers, particularly younger ones, are generally open to robo-advice services, and people are not against paying for these as long as cost-savings are passed on to them Irene Salazar
Finance Analyst


What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.