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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Consumers and Saving market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Despite interest rates remaining at historically low levels, improvements in other macroeconomic variables such as employment and wage growth have contributed to a recovery in the savings ratio. Amid a period of economic and political uncertainty, consumers are saving more but in many cases they are not getting the best returns for their savings.


The role of providers in helping customers make the most of their money is not straightforward, with the majority of people preferring financial institutions to play a passive role. However, while there are generational divides when it comes to saving attitudes and behaviours, the impact technology can have in money management is more widely appreciated across the population.

Expert analysis from a specialist in the field

Written by Irene Salazar, a leading analyst in the Finance sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

When it comes to saving and making the most of their finances, the majority of people are reluctant to receive direct help from financial services providers. Attitudes tend to vary greatly depending on demographics, particularly age, but consumers of all generations agree that technology helps them to be better at managing their money. Irene Salazar
Senior Financial Services Analyst

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What's included

What's included

Table of contents

Table of contents

To learn more about this report please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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