Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cordials and Squashes market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With some consumers showing concerns about both sugar and artificial sweeteners, the category faces a challenge in staying on the menu. Meanwhile, declining alcohol consumption presents an opportunity for cordials and squashes to reach a new audience. However, the category’s current commodity status and strong family appeal may impede this.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
- A standard squash is typically a drink requiring dilution in
the ratio one part concentrate to four parts water, whereas a
double-concentrate dilutes in a one-to-eight ratio.
- Cordials tend to have a thicker consistency than squashes
and require more water to dilute, typically with a ratio of one to
10. They tend to contain no preservatives, and often require
chilled storage once opened. Brands include Bottlegreen and
However, the Report analyses squashes/cordials together, across
the UK market, which is divided into two main channels:
- Take-home includes sales through all supermarkets/shops
where the cordial/squash is bought concentrated and has to be
diluted to taste off-premise.
- On-premise refers to when squash/cordial is bought diluted
ready to drink at pubs, bars and restaurants/cafés.
Value figures are at RSP (Retail Sale Price) and therefore include
Pressés and juice drinks which are defined as ready to drink
(RTD), including ones that carry the same brand names as
cordials and squashes, eg Ribena, are excluded from the market
Data on volume sales is no longer featured in the Report.
The data sources that Mintel uses to create the market size
take different approaches as to whether volume sales are
quoted diluted or as sold. As a result, it is impossible to build a
meaningful market size as measured in volume terms.