UK Customer Loyalty and Rewards Schemes Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Customer Loyalty and Reward Schemes market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this report
This Report looks at how retailers are using loyalty and reward schemes to encourage their customers to increase spending and make purchases more regularly. Loyalty schemes are defined as programs offered by a retailer that offer rewards as an incentive for continued patronage and frequent purchases. Rewards can be in the form of, but not limited to, special offers, free treats, in-store discounts, special events or advanced access to new or limited edition products.
In contrast to previous Reports, this will also address the rise in paid subscription models. A paid subscription model is defined as a service which is offered by a retailer only to consumers who are willing to pay a fee and offers a premium level of rewards and services not encountered amongst free loyalty schemes. These rewards often include free or expanded delivery options, additional services or exclusive offers.
The current issues are covered in this Report:
- What customer loyalty schemes are people using
- Satisfaction with loyalty schemes
- Factors that most attract consumers to loyalty schemes
- What subscription schemes/delivery passes people are using
- Factors that most attract consumers to subscription schemes
- Attitudes to customer loyalty schemes
Expert analysis from a specialist in the field
Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Retailers need to increasingly evolve their loyalty schemes so that they are not just focused on points and monetary rewards, but on engaging emotionally with customers by offering them unique experiences or services. Given that membership of rewards schemes is currently skewed towards consumers aged 45 and over, this is key to engaging with younger shoppers who are most attracted to exclusive offers.
Senior Consumer Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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