Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Cycling: Inc Impact of COVID-19 - UK market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The COVID-19 crisis has triggered a period of unprecedented volatility for the cycling market. The initial ‘lockdown’ period triggered a boost to bike sales. However, as the UK’s expected recession begins to bite, consumer spending is likely to drop sharply. As at 11 May, Mintel’s forecast is that bicycle volume sales will fall by 8% over the course of 2020.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by john-worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 crisis and its economic impact have ushered in a period of unprecedented volatility in the cycling market. The crisis has provided a boost to demand in the immediate term, but bike sales are likely to contract as an anticipated deep recession bites. The likely repercussions of COVID-19 on cycling participation are complex.The UK lockdown is disrupting patterns of behaviour, resulting in lower levels of weekday cycle commuting overall, but a spike in weekend leisure riding. john-worthington
Senior Leisure Analyst

mintelcontainerpage
82969
1995.0000
593
2020-04-30T00:00:00+0000
7
581
613
629
633

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Cycling had appeared on target for gradual growth in 2020, but COVID-19 has created huge volatility
                • Figure 1: UK bicycles market, volume forecast (adjusted for COVID-19 as at 11 May 2020), 2014-24
                • Figure 2: UK bicycles market, value forecast (adjusted for COVID-19 as at 11 May 2020), 2014-24
              • E-bike sales have continued to surge, however COVID-19 will hit the segment hard
                • Impact of COVID-19 on cycling
                  • Figure 3: Expected impact of COVID-19 on bicycle sales, short, medium and long-term, 11 May 2020
                • Companies and brands
                  • Halfords’ cycling sales up 3% in the 40 weeks to 3 January 2020
                    • Figure 4: Selected companies in the UK cycling market, by latest reported revenues, March 2020
                  • The consumer
                    • Cycling participation up 5 percentage points
                      • Figure 5: Participation in cycling, 2014-20
                    • Road bikes are catching up MTBs
                      • Figure 6: Bicycle ownership, 2017-20
                    • Bike purchase intentions had risen prior to the crisis
                      • Figure 7: Adult bicycle purchase intentions, January 2019 and February 2020
                    • Halfords, Amazon and independent bike shops are the most popular channels
                      • Figure 8: Cycling retailers used to buy either a bicycle or parts, clothing and accessories, February 2020
                    • Service-led bike shops
                      • Figure 9: Incentives to use local bike shops, February 2020
                    • What we think
                    • The Impact of COVID-19 on Cycling

                      • Short, medium and long-term impact on the industry
                        • Figure 10: Expected impact of COVID-19 on bicycle sales, short, medium and long-term, 11 May 2020
                      • Opportunities and threats
                        • A volatile year for bike sales in 2020
                          • …but the impact of the crisis on cycling participation is complex
                            • Fears of travelling on public transport could boost cycling once lockdown restrictions are relaxed…
                              • …and limited leisure options have encouraged families to rediscover the joy of cycling
                                • Indoor cycling trainers have seen a spike in sales
                                  • The crisis may accelerate the online and D2C cycling trends…
                                    • …creating further challenges (and opportunities) for bike shops
                                      • Local bike shops at the heart of their communities
                                        • Last mile delivery trend also set to increase
                                          • COVID-19 could be a catalyst for healthier lifestyles…
                                            • …and a renewed focus on environmental issues
                                              • Impact on the market
                                                • COVID-19 is expected to lead to an 8% drop in bicycle sales during 2020
                                                  • Figure 11: UK bicycles market, value forecast (adjusted for COVID-19 as at 11 May 2020), 2014-24
                                                • Economic assumptions
                                                  • Shifts in consumer behaviour
                                                    • Overall leisure spend has slumped…
                                                      • Figure 12: Expectations for leisure spending over the next month, March/April 2020
                                                    • …But cycling is likely to recover quicker than other leisure sectors
                                                      • Cycling has fallen during the week but surged at the weekend
                                                        • Figure 13: Road transport flows in England, by mode, 16 March-26 April 2020
                                                      • Health & wellbeing and the environment have become higher priorities
                                                        • Figure 14: Areas which have become a higher priority during the COVID-19 crisis, April 2020
                                                      • …especially for key cycling demographics
                                                        • Figure 15: Areas which have become a higher priority during the COVID-19 crisis, by age group, April 2020
                                                      • The relative affluence of cyclists will help shield the market…
                                                        • …but the family market could be most impacted
                                                          • How a COVID-19 recession will reshape the market
                                                            • Severe economic contraction expected in 2020
                                                              • Figure 16: People’s confidence about their personal financial situation over the next 12 months, January-April 2020
                                                            • Rising unemployment will impact on discretionary spend
                                                              • The last recession had a relatively short-term impact on cycling
                                                                • COVID-19: UK context
                                                                • Issues and Insights

                                                                  • Encouraging families to bond by bike
                                                                    • The facts
                                                                      • The implications
                                                                        • Socially conscious cyclists
                                                                          • The facts
                                                                            • The implications
                                                                              • Mobile call-out
                                                                                • The facts
                                                                                  • The implications
                                                                                    • Performance cycling bundles
                                                                                      • The facts
                                                                                        • The implications
                                                                                        • The Market – What You Need to Know

                                                                                          • 2.5 million bike sales in 2019
                                                                                            • PAC sales account for half of total cycling spend
                                                                                              • Rising expectations quashed by COVID-19 crisis
                                                                                                • E-bike volumes increased an estimated 40% in 2019
                                                                                                  • Bee Network could be the future for UK cycling
                                                                                                    • Impact of the crisis on cycling
                                                                                                      • The UK’s urban mobility revolution
                                                                                                      • Market Size and Forecast

                                                                                                        • Bike volumes flat and spend up 2% in 2019
                                                                                                          • Sales appeared poised for new growth cycle in 2020…
                                                                                                            • Figure 17: Trends in bicycle sales, by volume and value, 2014-19
                                                                                                          • …but COVID-19 crisis has intervened
                                                                                                            • E-bike volume sales grew an estimated 40% in 2019
                                                                                                              • Longer-term growth prospects are good but infrastructure is the key to unlocking potential
                                                                                                                • Forecast
                                                                                                                    • Figure 18: UK bicycles market, volume forecast (adjusted for COVID-19 as at 11 May 2020), 2014-24
                                                                                                                    • Figure 19: UK bicycles market, value forecast (adjusted for COVID-19 as at 11 May 2020), 2014-24
                                                                                                                    • Figure 20: Trends in bicycle sales, by volume and value (adjusted for COVID-19 as at 11 May 2020), 2014-24
                                                                                                                    • Figure 21: UK bicycles market, volume forecast (pre-COVID-19 forecast), 2014-24
                                                                                                                    • Figure 22: UK bicycles market, value forecast (pre-COVID-19 forecast), 2014-24
                                                                                                                    • Figure 23: Trends in bicycle sales, by volume and value (pre-COVID-19 forecast), 2014-24
                                                                                                                  • Economic assumptions
                                                                                                                  • Market Background

                                                                                                                    • COVID-19
                                                                                                                      • Cycling growth lags walking and indoor fitness
                                                                                                                          • Figure 24: Adult participation in leisure/sporting activity in England, May 2016/17-May 2018/19
                                                                                                                        • Less than 2% of journeys are taken by bike still…
                                                                                                                          • Figure 25: Average number of trips, by main travel mode in England, 2008-18
                                                                                                                        • …but average mileage amongst cyclists has increased
                                                                                                                          • Figure 26: Average distance cycled per cyclist in England, 2006-18
                                                                                                                        • Safety concerns remain the main barrier to increased participation
                                                                                                                          • £2.4 billion to be spent on cycling from 2017-21 but more funding is needed to meet short-term targets
                                                                                                                            • Manchester’s Bee Network could be the national blueprint
                                                                                                                              • The urban mobility revolution
                                                                                                                              • Companies and Brands – What You Need to Know

                                                                                                                                • Halfords reports rise in cycling revenue but closes Cycle Republic
                                                                                                                                  • Evans retains 52 stores despite fears of heavier closures
                                                                                                                                    • Mixed performance from the leading bike suppliers
                                                                                                                                      • Brompton going from strength to strength
                                                                                                                                        • Electric Raleigh
                                                                                                                                          • Kickr launch benefits from lockdown
                                                                                                                                            • Bamboo and new folding bikes
                                                                                                                                            • Cycling Suppliers and Retailers

                                                                                                                                              • Halfords
                                                                                                                                                • Evans Cycles
                                                                                                                                                  • Giant, Specialized and Trek
                                                                                                                                                    • Other leading bicycle suppliers
                                                                                                                                                        • Figure 27: Selected companies in the UK cycling market, by latest reported revenues, March 2020
                                                                                                                                                      • Independent bike shops
                                                                                                                                                        • Generalist sports and other retailers
                                                                                                                                                          • WiggleCRC
                                                                                                                                                            • Go Outdoors
                                                                                                                                                              • Decathlon
                                                                                                                                                                • Other retailers
                                                                                                                                                                • Launch Activity and Innovation

                                                                                                                                                                  • Kickr arrives just in time as indoor cycling moves up a gear
                                                                                                                                                                    • Indoor cycling fashion
                                                                                                                                                                      • Sustainable cycling
                                                                                                                                                                        • Folding innovations
                                                                                                                                                                          • Try-before-you-buy e-bikes
                                                                                                                                                                            • DIY e-bike
                                                                                                                                                                              • Cargo bikes for kids and canines
                                                                                                                                                                              • The Consumer – What You Need to Know

                                                                                                                                                                                • Cycling participation rises again but still lags 2015 levels
                                                                                                                                                                                  • Road bikes poised to overtake MTBs?
                                                                                                                                                                                    • 11% of regular (weekly) cyclists own an e-bike
                                                                                                                                                                                      • 70% of parents say their kids own a bike
                                                                                                                                                                                        • Pre-crisis purchase intentions showed a significant increase
                                                                                                                                                                                          • Halfords is used by four in 10 cyclists
                                                                                                                                                                                            • Bike shops can fight back with a service-led focus
                                                                                                                                                                                            • Cycling Participation

                                                                                                                                                                                                • Lift in cycling participation
                                                                                                                                                                                                  • Figure 28: Participation in cycling, 2014-20
                                                                                                                                                                                                  • Figure 29: Regular participation in cycling (weekly or more often), 2014-20
                                                                                                                                                                                                • Gender gap remains wide…
                                                                                                                                                                                                  • Figure 30: Any participation in cycling, by gender, 2016-20
                                                                                                                                                                                                • …but some evidence of higher female and over-45 participation
                                                                                                                                                                                                    • Figure 31: Gender and age profile of current and potential cyclists, February 2020
                                                                                                                                                                                                  • Other demographic factors
                                                                                                                                                                                                  • Bicycle Ownership

                                                                                                                                                                                                    • Road bike ownership is catching up MTBs
                                                                                                                                                                                                      • E-bike ownership has risen to 11% of ‘regular cyclists’
                                                                                                                                                                                                        • Figure 32: Bicycle ownership, 2017-20
                                                                                                                                                                                                      • Female e-bike ownership shows a slight rise
                                                                                                                                                                                                        • Figure 33: Bicycle ownership, by gender, February 2020
                                                                                                                                                                                                      • 5-11 year olds are the likeliest to own a kids’ bike
                                                                                                                                                                                                        • Figure 34: Ownership of children’s bikes, February 2020
                                                                                                                                                                                                    • Bicycle Purchase

                                                                                                                                                                                                      • 17% of cyclists bought a bike in the last 12-month period
                                                                                                                                                                                                        • Figure 35: Purchase of last bicycle, January 2019 and February 2020
                                                                                                                                                                                                      • Almost one in four parents bought a kids’ bike in last 12 months
                                                                                                                                                                                                        • Figure 36: Purchase of last children’s bicycle, February 2020
                                                                                                                                                                                                      • Rise in bike purchase intentions shown in February 2020
                                                                                                                                                                                                        • Figure 37: Adult bicycle purchase intentions, January 2019 and February 2020
                                                                                                                                                                                                      • 25-34 group have the strongest purchase intentions
                                                                                                                                                                                                        • Figure 38: Children’s bicycle purchase intentions, February 2020
                                                                                                                                                                                                    • Bicycle Purchase Drivers

                                                                                                                                                                                                      • Price and product quality are the highest priorities
                                                                                                                                                                                                        • Figure 39: Bicycle purchasing factors, February 2020
                                                                                                                                                                                                      • Ethical/environmental factors are important especially for younger cyclists
                                                                                                                                                                                                          • Figure 40: Bicycle purchasing factors, by age, February 2020
                                                                                                                                                                                                      • Cycling Retailers

                                                                                                                                                                                                        • 40% of cyclists shopped in Halfords in the last 12-month period
                                                                                                                                                                                                          • Around one in four cyclists use local independent bike shops for bike or PAC purchases
                                                                                                                                                                                                            • Amazon leads the generalist push into the cycling market
                                                                                                                                                                                                              • 13% of cyclists shop at second-hand retailers
                                                                                                                                                                                                                • Figure 41: Cycling retailers used to buy either a bicycle or parts, clothing and accessories, February 2020
                                                                                                                                                                                                              • Amazon and Halfords are the most popular channels for bike purchases
                                                                                                                                                                                                                • Figure 42: Cycling retailers used to buy a bicycle* and parts, clothing and accessories**, February 2020
                                                                                                                                                                                                                • Figure 43: Cycling retailers used to buy either a bicycle or parts, clothing and accessories, by age, February 2020
                                                                                                                                                                                                            • Bike Shops

                                                                                                                                                                                                              • Bike shops are embracing services and the experience economy
                                                                                                                                                                                                                • Maintenance classes would be the most popular service
                                                                                                                                                                                                                  • One in five cyclists would use a mobile call-out service
                                                                                                                                                                                                                    • E-bike expertise offers growing opportunities
                                                                                                                                                                                                                      • Figure 44: Incentives to use local bike shops, February 2020
                                                                                                                                                                                                                    • Younger cyclists are most likely to be drawn by experiential offer
                                                                                                                                                                                                                      • Bundling performance products with training/advice sessions
                                                                                                                                                                                                                        • Figure 45: Incentives to use local bike shops, by age, February 2020
                                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                          • Consumer research methodology
                                                                                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                                                                                              • Figure 46: UK bicycles market, volume forecast (pre-COVID-19 forecast), 2019-24
                                                                                                                                                                                                                              • Figure 47: UK bicycles market, value forecast (pre-COVID-19 forecast), 2019-24
                                                                                                                                                                                                                            • Forecast methodology

                                                                                                                                                                                                                            About the report

                                                                                                                                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                            • The Consumer

                                                                                                                                                                                                                              What They Want. Why They Want It.

                                                                                                                                                                                                                            • The Competitors

                                                                                                                                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                            • The Market

                                                                                                                                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                            • The Innovations

                                                                                                                                                                                                                              New Ideas. New Products. New Potential.

                                                                                                                                                                                                                            • The Opportunities

                                                                                                                                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                            • The Trends

                                                                                                                                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                            Description