UK Cycling Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cycling market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report covers all types of cycling activity, including leisure/ sport, commuting and other uses. In terms of market size and forecasts, it encompasses the UK market for bicycles, which Mintel defines as those machines with a chain and ball bearings.
The main product types included are mountain bikes, road, hybrid (and other mixed-terrain bikes), classic/city bikes, children’s bicycles and small-wheel bicycles such as BMX and folding bikes. Electric bicycles, better known as e-bikes, are not included in the market size and forecast, although reference is made elsewhere to sales levels, product innovations and consumer interest.
What you need to know
New bicycle sales show no signs of volume growth overall but expenditure is estimated to have increased by around 22% over the past five years. This is a result of rising average prices due to a mix of the weak Pound and relatively strong sales of premium bicycles. Driven by a wave of product innovation, e-bikes are beginning to take off in the UK and have significant future potential.
Cycling as an activity is showing few signs of growth in participation. It has not yet managed to break through beyond its core (male, under-45) demographics into the social mainstream. More positively there is widespread latent consumer interest in cycling in the future provided concerns around safety are addressed. There is also a clear recognition that cycling has important health and environmental benefits.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
An uncertain macroeconomic environment is likely to affect mass-market demand among more ‘casual cyclists’. On the plus side, ‘cycling enthusiasts’ remain willing to spend on their hobby. Continual innovation in bicycle design and components, and new premium bicycles, including e-bikes, should help to sustain growth in market value.
Senior Leisure Analyst
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