Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Dark Spirits and Liqueurs market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Drinking with mixers and gifting are key entry points for dark spirits. Mixed drink recipe suggestions are therefore a crucial means to draw in new users, while promotions around young adults’ rites of passage would better enable companies to harness the power of gifting as an introduction to dark spirits.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this report
For the purpose of this Report, the following definitions have been
Whisky is a spirit distilled from malted barley or other grain
and typically aged in oak casks, which is produced in many
parts of the world. In practice, however, the only whiskies sold
in significant quantities in the UK market are those produced
in Scotland, Ireland, Canada and the US. Large quantities
are produced in Japan, but Japanese whisky has only a niche
presence in the UK market.
The spelling ‘whisky’ (rather than ‘whiskey’) is sometimes restricted to Scotch, whether blended or
single malt, but is used in this Report as a generic term for the
category as a whole.
The most common types of US whiskey are bourbon whiskey
(made from at least 51% corn [maize]), rye whiskey (made from
at least 51% rye) and corn whiskey (made from a mash made up
of at least 80% corn [maize]). In this Report the term bourbon is
used to refer to all whiskey made in the US.
To carry the name ‘Scotch’ on a label, whisky must be distilled
and matured in Scotland and conform to various regulations
under The Scotch Whisky Regulations 2009 legislation.
Brandy is defined for the purposes of this Report to include
only spirit produced from grape wine, but not products such as
Calvados and Eau de Vie, produced from apples, pears or other
fruits. Grape brandy which has been flavoured, such as cherry
brandy, is classified as a liqueur.Cognac and Armagnac are prestigious brandies, produced in strictly delimited areas of
France. Other grape brandies, which mostly also come from
France, as well as brandies from Germany, Greece, South Africa,
Spain, Italy, Australia and the US, are also included as brandies.
Dark/Golden/Spiced Rum is distilled from molasses or
sugar cane juice, mainly in the Caribbean, although it is possible
to produce it in almost any climate where sugar cane is planted.
Official statistics make no distinction as to the colouring of rum,
which may be achieved by the addition of caramel. Both the trade
and consumers have, however, traditionally regarded dark and
white rum as very distinct drinks. The latter is excluded from this
Golden rums have, again by tradition, been regarded as
a sub-segment of the dark rum market by the trade, and Mintel
has continued to follow this. Spiced golden rums are therefore
included in this Report.
Liqueurs are an alcoholic beverage of a base spirit which has
been flavoured with fruit, herbs, nuts, spices, flowers or cream.
These must contain at least 2.5% sugar by weight, though in
practice most have a considerably higher sugar content and
many contain up to 35% of a sweetening agent. Most liqueurs
contain 17-30% alcohol by volume (ABV) and some are as high
as 50% ABV. This category includes cream-based liqueurs such
as Baileys and Amarula and non-cream ones such as Southern
Comfort, Pimm’s, Tia Maria and Jägermeister.
Most dark spirits now have a standard of 40% ABV. This has been
set as a minimum strength to qualify as a whisky by the EU.
The market size includes both on-trade and off-trade sales. Dutyfree
and distillery whisky sales and visitor centre entry fees are
excluded from market data.