Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Deodorants and Bodycare market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The deodorants category has seen a decline in value in recent years, hampered by the rise of discounters, as well as a decline in NPD and advertising spend. The bodycare sector, on the other hand, has seen strong sales performance in recent years as consumers trade up in the prestige sector as well as widen their range of products. NPD opportunities exist in both categories to encourage consumers to spend more.
Associate Director - Beauty & Personal Care
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
Deodorants: The products covered in this report include
deodorants and antiperspirants, for both men and women, in all
packaging formats, including aerosols, atomisers, pumps, rollons,
solid sticks, gels, creams, wipes and solid crystals.
Deodorants contain ingredients to kill bacteria that cause body
odour and/or contain fragrances to mask the smell of perspiration.
They do not prevent wetness.
Antiperspirants (APDs) control both wetness and odour. These
contain ingredients – generally salts of aluminium – which react
with sweat to temporarily seal the pores, thereby controlling
perspiration, and are usually combined with a deodorant to control
Bodycare: Body lotions/creams, including those that match
or are line extensions to men’s or women’s fragrances, body
moisturisers in formats other than lotion and cream including
sprays, body butters, emollients such as E45 cream, generalpurpose
products, exfoliant products for body use eg polishing
grains and scrubs, anti-cellulite products, bust-firming gels,
creams and lotions, fragrance treatment sprays, tanning
moisturisers – skincare with added tanning agent to build a
gradual tan with frequent use, men’s bodycare products.
Please note hand and footcare have been included in the Market
Value, Brand Communication and Launch Activity sections but
excluded from the consumer research.
Bodysprays, used purely for fragrance and with no deodorising/
antiperspirant properties, are not included within the scope of
this report. For more information on bodysprays, please see the
upcoming Mintel Report Fragrances – UK, August 2016.
- Therapeutic creams for skin conditions such as psoriasis and
- Hardware products such as loofahs and massagers.
- Salon treatments which are applied by beauty therapists.
- Aromatherapy oils – although body lotions or creams
formulated with essential oils are included.
- Depilatories or other hair removal products.
Please note that the terms ‘deodorants’ and ‘antiperspirants’
are used interchangeably throughout the report.