UK Digital Trends Autumn market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Quarterly market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers ownership of and intentions to purchase consumer technology products (eg televisions, laptops, and smartphones), as well as the methods that people have used to connect to the internet in the last three months.
Mintel’s Digital Trends Report series examines what types of activities consumers have performed online using PCs (laptops or desktops), tablets and smartphones. In each quarter, we focus on a different aspect of consumer behaviour, and this edition focuses on social and media-related activities including use of social networks and messaging services, online news and video consumption, photo and video sharing and casual gaming.
In addition, every edition contains a Special Focus section, where we address a particular aspect of the consumer technology market. This edition’s Special Focus is on people’s attitudes towards photo and video and why they choose different devices in different scenarios.
What you need to know
Plateauing ownership levels of all the traditional screen-based devices are signs that the tech industry will need to look in other directions for growth, with voice-controlled speakers and smartwatches emerging as two of the most important categories of new technology. The former is going from strength to strength as more major brands launch models catering for audiophiles and the price-conscious alike, while smartwatches continue to become both more fashionable and more functional.
In a challenging marketplace, competition at the top end of the smartphone category remains fierce, with manufacturers focusing on maximising the potential of core features. Adding to the level of competition, the leading brands in the UK market face an increasing threat from Chinese brands that are growing rapidly on the global stage. Camera functionality has been a key area of improvement for smartphones over the last few years and nearly one in five smartphone owners use their device’s camera every day, highlighting the extent to which taking pictures or videos is now woven into the fabric of their daily lives.
However, the success that companies are having in maximising the amount of time people are spending using their digital products and services has, ironically, opened up opportunities for them to counter concerns about the negative effects of digital overload by offering features that actually help people to use their products less.
Expert analysis from a specialist in the field
Written by Matt King, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fact that nearly one in five smartphone owners use their device’s camera every day highlights the extent to which taking pictures or videos is no longer something people simply do to record particular events or as a hobby, but something that’s woven into the fabric of their daily lives. Photos and videos are used for anything from capturing a special moment to beefing up your social media profile, or even simply as a quicker means of communication than writing a text message.
Head of Leisure, Tourism, Tech & Media Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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