UK Digital Trends Quarterly: AI and Automation Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Quarterly: AI and Automation market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report covers ownership of and intentions to purchase consumer technology products (eg televisions, laptops and smartphones), as well as the methods that people have used to connect to the internet in the last three months.
Mintel’s Digital Trends Report series examines what types of activities consumers have performed online using PCs (Personal Computers) (laptops or desktops), tablets and smartphones. In each quarter, we focus on a different aspect of consumer behaviour, and this edition focuses on social and media-related activities including use of social networks and messaging services, online news and video consumption, photo and video sharing, and casual gaming.
In addition, every edition contains a Special Focus section, where we address a particular aspect of the consumer technology market. This edition’s Special Focus is on consumer attitudes towards some of the AI- or automation-based innovations that companies are starting to introduce across various consumer markets.
Expert analysis from a specialist in the field
Written by Matt King, a leading analyst in the Leisure, Tourism, Tech & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fact that digital assistants like Alexa or Siri are the most likely of the AI-based or automated products or services that people would use is a reflection of the extent to which voice controlled speakers like Amazon Echo and Google Home have quickly captured the public’s imagination. Smartphone-based digital assistants helped introduce people to the idea, but it’s the advent of voice-controlled speakers that has really started to help people see voice interaction as a real benefit rather than just a gimmick.
Head of Leisure, Tourism, Tech & Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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