UK Domestic Tourism market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Domestic Tourism market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines holidays taken in the UK by its residents. These must constitute a stay of at least one night and do not include business trips, visits to stay with friends and relatives or stays solely for events such as weddings or funerals. Data on the size and segmentation of the market are for Great Britain rather than the United Kingdom (ie Northern Ireland is not included).
Key points covered
- Snacking breaks
- Agents can do more to help families find affordable UK holidays
- Lungs of the city
- Technology challenge
- Rise of the nearcation
- Cycling holidays enjoy growing appeal
What you need to know
The number and value of domestic holidays increased by 6% in 2017, reaching record levels of 59.1 million trips and £14.1 billion in expenditure, surpassing the record set in the ‘staycation year’ 2009. 2018 is likely to see that record beaten again, boosted by the June-July heatwave. The strengths of domestic tourism play to current travel trends such as regular short breaks and more active holiday styles.
City breaks are now the most popular holiday type, and there has been a revival of the classic seaside holiday, however countryside breaks are suffering a decline. Older travellers and young families have long been the mainstay of UK holidays. Tourism marketers are currently focussed on the challenge of engaging Millennial ‘buzz seekers’.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
UK holidays appear better protected than holidays abroad from the economic risks and potential travel problems of Brexit.
Senior Travel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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