UK Eating Out: The Decision Making Process market report
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Providing the most comprehensive and up-to-date information and analysis of the Eating Out: The Decision Making Process market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
In this Report, Mintel analyses consumers’ decision-making process with regards to foodservice venues. The scope of this Report is the eating out-of-home (OOH) market within the UK, including eating in and ordering home delivery/takeaway.
This attitudinal Report explores eating out habits in terms of usage and frequency of visit, changes in usage, interest in menu features and potential opportunities around healthy eating. The Report also examines selected initiatives by foodservice operators, such as product, venue development and marketing activities.
What you need to know
Visits to foodservice venues are driven mostly by discounts, which puts pressure on operators to maintain trading levels as their margins are squeezed by increasing overheads, a weakened Pound and economic uncertainty.
While promotional activities remain prevalent across the eating out market, there is potential for these to be specifically targeted at celebratory occasions.
Meanwhile, convenience is no longer a strong enough pull factor for chain operators, with many failing to attract more customers based on this factor alone. Instead, having a clear brand image and high levels of customer trust are now vital to chains’ survival, as larger operators look to leverage these attributes in an attempt to engage with customers.
Expert analysis from a specialist in the field
Written by Trish Caddy , a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Visits to foodservice venues are driven mostly by discounts, which puts pressure on operators to maintain trading levels. While promotional activities remain prevalent, there is potential for these to be specifically targeted at celebratory occasions. Meanwhile, chain operators can’t rely solely on the convenience of their high street locations. Instead, chains must demonstrate a clear brand image and win customers’ trust to engage with diners.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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