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UK Electrical Goods Retailing market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Electrical Goods Retailing - UK market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report uses market, consumer research and key retailer metrics to give an overview of the UK electrical goods market. The electrical goods market is a diverse one in terms of both the products sold and the retailers that sell them. We have split the product market into four key segments for each of which we provide a market size and forecast:

  • Household appliances – Consisting of both major appliances, such as refrigerators and washing machines, and small appliances, such as coffee machines and kettles.
  • Audio-visual and photographic equipment – Consisting of audio-visual products, such as TVs and stereo systems, and photographic equipment, such as digital cameras and projectors.
  • Computing and telecoms – Consisting of information processing equipment, such as personal computers and tablets, and telephone and telefax equipment, such as mobile and home phones.
  • Personal care appliances – Consisting of electrical appliances of personal care, such as electric razors and hairdryers.

Expert analysis from a specialist in the field

Written by Nick Carroll, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Spending on electricals was strong in 2018. However increasingly this demand is falling outside of the specialist sector with online-only retailers, notably Amazon, the main benefactors. The short-term future for demand in the sector is uncertain, and we expect growth to slow in the coming years putting further pressure on those who trade exclusively within electrical goods. Nick Carroll
Associate Director - Retail

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Spending grows strongly driven by household appliances
              • Figure 1: Consumer spending on all electrical products: market size and forecast (including VAT), 2013-23
            • Real incomes grow but uncertainty remains
              • Figure 2: Real wage growth: wages growth vs inflation, January 2014-December 2018
            • Specialists have continued to see their share of spending fall
              • Figure 3: Electrical goods specialists sector sales (including VAT), 2013-18
            • Online-only retailers the main benefactors to specialists’ troubles
              • Figure 4: Estimated distribution of spending on electrical goods, 2017 and 2018
            • Leading retailers
              • Dixons Carphone the market leader, but Amazon is gaining share
                • Figure 5: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2018
              • Over half of spending comes online, and the share continues to grow
                • Figure 6: Estimated online share of all consumer spending on electrical goods, 2014-18
              • Amazon brand scores high on trust
                • Figure 7: Attitudes towards and usage of selected brands, December 2018
              • The consumer
                • Three quarters purchased electricals in the past year
                  • Figure 8: Types of electrical products purchased in the past 12 months, November 2018
                • More purchased electricals online in the last year than in-store
                  • Figure 9: How consumers purchased electrical goods, November 2016-18
                • Most online purchases still come through desktops
                  • Figure 10: How consumers purchased electrical goods online, November 2018
                • Specialists just edge out online-only retailers overall, but Amazon is most popular
                  • Figure 11: Retailers used to purchase electrical goods in the last 12 months, November 2018
                • Satisfaction levels are high, but there are concerns for store-based players
                  • Figure 12: Satisfaction with the retailer last used to purchase electrical goods, November 2018
                • In-store service still key despite the shift to online
                  • Figure 13: Attitudes towards in-store service at electrical retailers, November 2018
                • Electricals most purchased category during Black Friday 2018
                  • Figure 14: Products purchased during Black Friday 2018, December 2018
                • What we think
                • Issues and Insights

                  • Does Alex Baldock’s future for Dixons stack up?
                    • The facts
                      • The implications
                        • Is there a ceiling for online penetration in the market?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Real incomes grow but uncertainty remains
                                • Spending grows strongly driven by household appliances
                                  • Specialists have continued to see their share of spending fall
                                    • Online-only retailers the main benefactors to specialists’ troubles
                                    • Market Drivers

                                      • Collapsing specialist computer and telecoms retail sales value growth
                                        • Figure 15: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, January 2017-December 2018
                                      • Electrical household appliances retail sales volume holding steady
                                        • Figure 16: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, January 2017-December 2018
                                      • Headline inflation at its lowest level in two years, but electrical prices remain volatile
                                        • Figure 17: Price inflation: annual rate of change in core electrical categories, by month, 2018
                                      • Household appliances prices up 5.5% in 2018
                                        • Figure 18: Price inflation: annual rate of change in core electrical categories, 2012-18
                                      • Pay growth outstripping inflation
                                        • Figure 19: Real wage growth: wages growth vs inflation, January 2016-January 2019
                                      • Willingness from consumers to take on retail credit
                                        • Figure 20: Value of retail store and online credit, 2012-17
                                      • Economic uncertainty impacting the property market
                                        • Figure 21: Number of property residential transactions with a value of over £40,000 completed in the UK, July 2017-December 2018
                                      • Property transactions at their lowest level for five years
                                        • Figure 22: Number of property residential transactions with a value of over £40,000 completed in the UK, 2006-18
                                      • Own outright and private renting both rising
                                        • Figure 23: UK households, by tenure, 2012-17
                                    • Market Size and Forecast

                                      • Consumer spending on electricals continues to grow in double digits
                                          • Figure 24: Consumer spending on all electrical products: market size and forecast (including VAT), 2013-23
                                          • Figure 25: Consumer spending on all electrical products: market size and forecast (including VAT), in current and constant prices, 2013-23
                                        • Segment forecasts
                                            • Figure 26: Core electrical goods segments as a percentage of the total market, 2013-18
                                          • Household appliances
                                              • Figure 27: Household appliances: segment size and forecast (including VAT), 2013-23
                                              • Figure 28: Household appliances: segment size and forecast (including VAT), in current and constant prices, 2013-23
                                            • Computing and telecoms
                                              • Figure 29: Computing and telecoms goods: segment size and forecast (including VAT), 2013-23
                                              • Figure 30: Computing and telecoms goods: segment size and forecast (including VAT), in current and constant prices, 2013-23
                                            • Audio-visual and photographic goods
                                              • Figure 31: Audio-visual and photographic goods: segment size and forecast (including VAT), 2013-23
                                              • Figure 32: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2013-23
                                            • Personal care appliances
                                              • Figure 33: Personal care appliances: segment size and forecast (including VAT), 2013-23
                                              • Figure 34: Personal care appliances: segment size and forecast (including VAT), in current and constant prices, 2013-23
                                            • Forecast methodology
                                            • Specialist Sector Size

                                              • Specialist share of spending continues to slide
                                                • Figure 35: Electrical goods specialists sector sales (including VAT), 2013-18
                                                • Figure 36: Electrical goods specialist sector sales (including and excluding VAT), 2014-19
                                              • Sales peak around Black Friday
                                                • Figure 37: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, October 2017-December 2018
                                              • Specialist sector much reduced over the past decade, but still alive
                                                • Figure 38: Electrical specialists enterprise numbers, 2008-17
                                                • Figure 39: Number of retail outlets, 2013-18
                                            • Channels of Distribution

                                              • Online-only retailers continue to grow their share of the market
                                                • Figure 40: Estimated distribution of spending on electrical goods, 2017 and 2018
                                            • The Consumer – What You Need to Know

                                              • Three quarters purchased electricals in the past year
                                                • More purchased electricals online in the last year than in-store
                                                  • Most online purchases still come through desktops
                                                    • Specialist edge out online-only retailers overall, but Amazon is most popular
                                                      • Satisfaction levels are high, but there are concerns for store-based players
                                                        • In-store service still key despite the shift to online
                                                          • Electricals most purchased category during Black Friday 2018
                                                          • Electricals Purchased

                                                                • Figure 41: Types of electrical products purchased in the past 12 months, November 2018
                                                              • Changes in purchasing
                                                                • Figure 42: Types of electrical products purchased in the past 12 months, November 2016-18
                                                              • Repertoire of products purchased in the last year
                                                                • Figure 43: Repertoire of products purchased in the past 12 months, November 2018
                                                            • Online vs In-store Purchasing

                                                              • Online the dominant channel in the purchase of electricals...
                                                                • Figure 44: How consumers purchased electrical goods, November 2018
                                                              • ….and this is a trend that is only increasing
                                                                • Figure 45: How consumers purchased electrical goods, November 2016-18
                                                              • Opportunity for physical retailers to better engage with younger consumers
                                                                • Figure 46: How consumers purchased electrical goods, by age, November 2018
                                                            • How They Purchase Electricals Online

                                                              • Most online purchases still come through laptops/desktops…
                                                                  • Figure 47: How consumers purchased electrical goods online, November 2018
                                                                • Younger consumers far more comfortable purchasing electricals via mobile
                                                                  • Figure 48: How consumers purchased electrical goods online, November 2018
                                                                • Most mobile purchases come through websites
                                                                    • Figure 49: How electrical buyers shopped via mobile devices in the last 12 months, November 2018
                                                                • Retailers Used

                                                                    • Specialists remain the most popular destination overall to buy electricals
                                                                      • Figure 50: Types of retailers used to purchase electrical goods in-store/online in the last 12 months, November 2018
                                                                    • However it is Amazon that comes out on top
                                                                        • Figure 51: Retailers used to purchase electrical goods in the last 12 months, November 2018
                                                                      • As a group, Dixons Carphone speaks to a wide audience
                                                                          • Figure 52: Average age and socio-economic group of leading electrical retailer’s customer bases, November 2018
                                                                        • Currys dominates physical whilst Amazon leads digital
                                                                          • Figure 53: Retailers used to purchase electrical goods in-store in the last 12 months, November 2018
                                                                          • Figure 54: Retailers used to purchase electrical goods online in the last 12 months, November 2018
                                                                        • Most shop with a single retailer, irrespective of channel
                                                                          • Figure 55: Repertoire of retailers used to purchase electrical goods in the past year, by in-store and online, November 2018
                                                                      • Satisfaction with the Retail Experience

                                                                        • 95% of buyers at least satisfied with their last shopping experience
                                                                            • Figure 56: Satisfaction with the retailer last used to purchase electrical goods, November 2018
                                                                          • Concerns exist around key store USPs
                                                                              • Figure 57: Key drivers of overall satisfaction with the retailer used to make the last purchase of electrical/electronic products, November 2018
                                                                              • Figure 58: Overall satisfaction with the retailer used to make the last purchase of electrical/electronic products – Key driver output, November 2018
                                                                            • Satisfaction levels in general high among the leading players…
                                                                              • Figure 59: Overall satisfaction with the retailer last used to purchase electrical goods, by leading retailer, November 2018
                                                                            • Currys performs well in terms of service interaction, but lags on delivery
                                                                                • Figure 60: Satisfaction levels with aspects of the electrical buying process, by leading retailer, November 2018
                                                                              • Methodology
                                                                              • The Impact of Online, Promotions and Service on the Sector

                                                                                • In-store service still crucial despite the shift towards online
                                                                                    • Figure 61: Attitudes towards in-store service at electrical retailers, November 2018
                                                                                  • Younger consumers far more likely to learn about new products via social
                                                                                    • Figure 62: ‘Yes’ responses to attitudes towards in-store service at electrical retailers, by age, November 2018
                                                                                  • Credit could encourage some to upgrade
                                                                                    • Figure 63: Attitudes towards promotions, guarantees and credit, November 2018
                                                                                  • Higher earning households more swayed by guarantees and BNPL
                                                                                    • Figure 64: Attitudes towards promotions, guarantees and credit, by household income, November 2018
                                                                                • Black Friday 2018

                                                                                  • Two in five purchased items during Black Friday 2018
                                                                                    • Figure 65: Methods of purchasing items during Black Friday 2018, December 2018
                                                                                  • Purchasing on Black Friday skews younger
                                                                                    • Figure 66: Methods of purchasing items during Black Friday 2018, by age, December 2018
                                                                                  • Electricals most popular overall for purchases
                                                                                    • Figure 67: Products purchased during Black Friday 2018, December 2018
                                                                                    • Figure 68: Electrical products purchased during Black Friday 2018, by age, December 2018
                                                                                  • Amazon the dominant player during the event
                                                                                    • Figure 69: Retailers shopped with in-store/online during Black Friday 2018, December 2018
                                                                                  • Christmas purchasing key during Black Friday
                                                                                    • Figure 70: Behaviours of Black Friday shoppers, December 2018
                                                                                • Leading Retailers – What You Need to Know

                                                                                  • Dixons Carphone sales slow…
                                                                                    • …whilst Maplin fails
                                                                                      • Amazon continues to grow its electricals sales
                                                                                        • Amazon the only leading player adding share
                                                                                          • Over half of spending comes online, and the share continues to grow
                                                                                            • Amazon brand scores high on trust
                                                                                            • Leading Specialists

                                                                                                • Dixons Carphone continues to put on growth despite a tough mobiles market
                                                                                                  • Figure 71: Leading specialist retailers of electrical goods: total net revenues; 2014/15-2018/19
                                                                                                  • Figure 72: Leading specialists, CAGR of net revenues, 2014/15-2017/18
                                                                                                • Dixons Carphone continues to consolidate its stores following merger
                                                                                                  • Figure 73: Leading retailers of electrical goods, outlet numbers, 2014/15-2018/19
                                                                                                  • Figure 74: Leading specialist retailers of electrical goods, annual sales per outlet, 2014/15-2018/19
                                                                                                • Pressure on the specialist sector has squeezed margins across the board
                                                                                                  • Figure 75: Leading specialist retailers of electrical goods, operating profits, 2014/15-2017/18
                                                                                                  • Figure 76: Leading specialist retailers of electrical goods, operating margins, 2014/15-2017/18
                                                                                                • Sales areas and sales densities
                                                                                                  • Figure 77: Leading specialist retailers of electrical goods, estimated sales area, 2014/15-2017/18
                                                                                                  • Figure 78: Leading specialist retailers of electrical goods, sales per square metre, 2014/15-2017/18
                                                                                              • Leading Non-specialists

                                                                                                • Amazon the leading non-specialist
                                                                                                  • Figure 79: Leading non-specialists retailers’ estimated sales of electronic goods (excluding VAT), 2014-18
                                                                                                  • Figure 80: Leading non-specialist retailers, CAGR in estimated electrical goods sales, 2014-18
                                                                                                  • Figure 81: Estimated Amazon and eBay total GTV/GMV electrical sales, 2015-18
                                                                                                • Consolidation of Argos stores impacting sales
                                                                                                  • Figure 82: Leading non-specialist retailers of electrical goods, outlet numbers, 2014-18
                                                                                              • Market Share

                                                                                                • Dixons Carphone the market leader, but Amazon is gaining share
                                                                                                    • Figure 83: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2018
                                                                                                    • Figure 84: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2016-18
                                                                                                • Mobile Phone Specialists

                                                                                                  • The market
                                                                                                    • Mobile network connections
                                                                                                      • Figure 85: Value of mobile network connections, 2013-18
                                                                                                      • Figure 86: Phone payment types, October 2018
                                                                                                    • EE the single largest network
                                                                                                      • Figure 87: Mobile network service providers, October 2018
                                                                                                    • Network providers – Key retail metrics
                                                                                                      • Figure 88: Estimated store numbers of the big four network providers, 2017
                                                                                                      • Figure 89: Leading network providers: Financials, 2015-17
                                                                                                    • Carphone Warehouse
                                                                                                      • Figure 90: Dixons Carphone interim 18/19 financial results, by trading segment, October 2018
                                                                                                      • Figure 91: Carphone Warehouse: Key Metrics, 2014-19
                                                                                                  • Online

                                                                                                    • Electricals the only category that over half comes through online
                                                                                                      • Figure 92: Estimated online sales of electrical goods (Including VAT), 2014-18
                                                                                                      • Figure 93: How consumers purchased electrical goods, November 2018
                                                                                                    • Amazon the dominant player online
                                                                                                      • Figure 94: Leading online retailers’ estimated share of online spending on electrical goods, 2018
                                                                                                  • Space Allocation Summary

                                                                                                      • Figure 95: Leading electricals retailers, summary space allocation estimates, January 2019
                                                                                                    • Detailed space allocation
                                                                                                      • Figure 96: Leading electricals retailers, detailed space allocation estimates, January 2019
                                                                                                    • Electrical departments in non-specialists
                                                                                                      • Figure 97: Non-specialists: estimated electricals space as a percentage of total floor space, January 2019
                                                                                                  • Retail Product Mix

                                                                                                      • Space allocation
                                                                                                        • Figure 98: UK electricals retailers, space allocation, 2018
                                                                                                        • Figure 99: Leading electricals retailers, electrical space, 2017/18
                                                                                                      • Sales density
                                                                                                        • Figure 100: Leading electricals retailers, estimated sales densities by broad product area, 2017/18
                                                                                                      • Sales by broad product category
                                                                                                        • Figure 101: Leading electricals retailers, estimated sales by broad product area, 2017/18
                                                                                                      • Market shares
                                                                                                        • Figure 102: Leading electrical retailers, estimated market share by broad product area, 2017/18
                                                                                                    • Launch Activity and Innovation

                                                                                                      • Speeding up the checkout process
                                                                                                        • ‘See before you buy’
                                                                                                          • Figure 103: Currys PC World Point and Place at the Mintel Offices, February 2019
                                                                                                        • Same-day electricals home delivery service
                                                                                                          • Jessops new store format aimed at the selfie generation
                                                                                                          • Advertising and Marketing Activity

                                                                                                            • Total advertising spend down 3.5% year-on-year in 2018
                                                                                                              • Figure 104: Recorded above-the-line, online display and direct mail total advertising expenditure by UK retail advertisers of electrical products, 2014-18
                                                                                                            • DSG Retail by far and away the sector’s biggest advertising spender
                                                                                                              • Figure 105: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2014-18
                                                                                                            • TV attracts the biggest chunk of total sector advertising spend
                                                                                                              • Figure 106: Recorded above-the-line, online display and direct mail total advertising expenditure by UK retail advertisers of electrical products, by media type, 2014-18
                                                                                                            • Campaign highlights
                                                                                                              • Carphone Warehouse Mowbli campaign reboot
                                                                                                                • Currys PC World multi-million-pound ‘Get Your TV For Free’ advertising campaign
                                                                                                                  • Currys PC World ‘The magic of Christmas, upgraded’ advert
                                                                                                                    • Leading advertisers in 2018 by media type
                                                                                                                      • Figure 107: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2018
                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                    • Brand Research

                                                                                                                        • What you need to know
                                                                                                                          • Brand map
                                                                                                                            • Figure 108: Attitudes towards and usage of selected brands, December 2018
                                                                                                                          • Key brand metrics
                                                                                                                            • Figure 109: Key metrics for selected brands, December 2018
                                                                                                                          • Brand attitudes: Amazon and AO.com provide the best online experience
                                                                                                                            • Figure 110: Attitudes, by brand, December 2018
                                                                                                                          • Brand personality: multichannel brand Argos very accessible
                                                                                                                            • Figure 111: Brand personality – Macro image, December 2018
                                                                                                                          • John Lewis style over substance
                                                                                                                            • Figure 112: Brand personality – Micro image, December 2018
                                                                                                                          • Brand analysis
                                                                                                                            • Amazon: a brand at the top of its game
                                                                                                                              • Figure 113: User profile of Amazon, December 2018
                                                                                                                            • AO.com: lower brand awareness and usage compared to rivals, but highly recommended by those that use it
                                                                                                                              • Figure 114: User profile of ao.com, December 2018
                                                                                                                            • Argos: universal brand awareness, but uninspiring and lacks cutting edge
                                                                                                                              • Figure 115: User profile of Argos, December 2018
                                                                                                                            • Apple Store: innovative, exclusive and expensive
                                                                                                                              • Figure 116: User profile of Apple Store, December 2018
                                                                                                                            • John Lewis: stylish and pricey
                                                                                                                              • Figure 117: User profile of John Lewis, December 2018
                                                                                                                            • Currys PC World: accessible and trustworthy, but lacks innovativeness
                                                                                                                              • Figure 118: User profile of Currys PC World, December 2018
                                                                                                                            • Carphone Warehouse: enjoys strong brand awareness, but ranks lowest in key attitudinal criteria
                                                                                                                              • Figure 119: User profile of Carphone Warehouse, December 2018
                                                                                                                          • Amazon International

                                                                                                                              • What we think
                                                                                                                                • Prime
                                                                                                                                  • Marketplace
                                                                                                                                    • And what does that mean for electricals?
                                                                                                                                      • Where next?
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                            • Figure 120: Amazon: Sales by activity, 2018
                                                                                                                                          • Mintel estimates
                                                                                                                                            • GTV vs Consolidated vs Direct sales
                                                                                                                                              • Recent performance
                                                                                                                                                • Figure 121: Amazon Group: Group financial performance, 2014-18
                                                                                                                                                • Figure 122: Amazon International: Estimated retail sales performance, 2015-18
                                                                                                                                              • Sales of electrical goods
                                                                                                                                                • Figure 123: Amazon Europe: estimated sales of electrical products, 2018
                                                                                                                                              • Retail offering
                                                                                                                                                • Consumer profile
                                                                                                                                                  • Product mix
                                                                                                                                                    • Figure 124: Amazon UK: Estimated sales by product, 2017
                                                                                                                                                  • Marketing
                                                                                                                                                  • AO World PLC

                                                                                                                                                      • What we think
                                                                                                                                                        • New products in audio-visual and computing categories driving sales
                                                                                                                                                          • Scaling up existing proposition with complementary services
                                                                                                                                                            • New brand campaign delivering encouraging brand awareness metrics
                                                                                                                                                              • Developing B2B offering
                                                                                                                                                                • Exploring third-party logistics opportunities
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Figure 125: AO World Plc: Group financial performance, 2013/14-2017/18
                                                                                                                                                                    • Retail offering
                                                                                                                                                                    • Apple Retail (Europe)

                                                                                                                                                                        • What we think
                                                                                                                                                                          • iPhone remains crucial to Apple’s performance
                                                                                                                                                                            • Growth in new products fast but still too small
                                                                                                                                                                              • Creating reasons to visit stores through experiences and architecture
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 126: Apple Retail (Europe): group financial performance, 2013/14-2017/18
                                                                                                                                                                                    • Figure 127: Apple Retail (Europe): outlet data, 2013/14-2018/19
                                                                                                                                                                                    • Figure 128: Apple Retail UK and Apple Retail Germany: outlet data, 2014-18
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • Argos

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • ‘Voice shopping’ service via the Google Assistant platform
                                                                                                                                                                                          • ‘See before you buy’ tool to make TV buying easier
                                                                                                                                                                                            • Pay@Browse speeding up the checkout process
                                                                                                                                                                                              • Experimenting with pop-up shops
                                                                                                                                                                                                • Company background
                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                    • Figure 129: Argos: Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                    • Figure 130: Argos: outlet data, 2013/14-2017/18
                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                  • Dixons Carphone (UK & Ireland)

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Shift in ownership habits hurting mobile phone sales
                                                                                                                                                                                                          • Enhanced assisted sale initiative to improve in-store service
                                                                                                                                                                                                            • Investment in online offering to further grow e-commerce
                                                                                                                                                                                                              • Augmented reality shopping to assist decision making
                                                                                                                                                                                                                • Making tech more affordable
                                                                                                                                                                                                                  • Tackling the problem of e-waste
                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                        • Figure 131: Dixons Carphone: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                        • Figure 132: Dixons Carphone: group sales performance, by new reporting segments, 2016/17-2017/18
                                                                                                                                                                                                                        • Figure 133: Dixons Carphone: outlet data, 2013/14-2017/18
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                      • E-Square

                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                            • Key figures
                                                                                                                                                                                                                              • Members
                                                                                                                                                                                                                                • Figure 134: E-Square: membership, 2019
                                                                                                                                                                                                                            • Euronics International

                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                      • Figure 135: Euronics International: estimated group financial performance, 2013-17
                                                                                                                                                                                                                                      • Figure 136: Euronics International: estimated outlet data, 2013-17
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                      • Data sources
                                                                                                                                                                                                                                        • Financial definitions
                                                                                                                                                                                                                                          • Sales per store, sales per square metre
                                                                                                                                                                                                                                            • Exchange rates
                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                  • Brand research
                                                                                                                                                                                                                                                  • Appendix – Key Driver Analysis

                                                                                                                                                                                                                                                      • Figure 137: Overall satisfaction with the retailer used to make the last purchase of electrical/electronic products – Key driver output, November 2018
                                                                                                                                                                                                                                                      • Figure 138: Satisfaction with the retailer used to make the last purchase of electrical/electronic products, November 2018
                                                                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                      • Market size definitions
                                                                                                                                                                                                                                                        • Specialist sector size