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UK Ethnic Restaurants and Takeaways market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ethnic Restaurants and Takeaways market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

This Report examines the UK ethnic restaurant market. Within the scope of the Report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from ethnic restaurants (restaurant and home delivery/takeaway) as well as independents.

This Report includes ethnic restaurants and takeaways specialising in any cuisines outside Continental Europe, Russia, Australasia and North America.

The following definitions apply to the various cuisines referred to in this Report:

  • Caribbean
  • Mexican incl. Tex-Mex
  • South American eg Peruvian, Brazilian
  • Moroccan
  • Eastern Mediterranean eg Greek, Lebanese, Turkish
  • South Asian eg Indian, Sri Lankan, Bangladesh
  • Southeast Asian eg Malaysian/Singaporean, Thai, Vietnamese, Indonesian
  • Japanese
  • Korean
  • Chinese (eg Cantonese, Sichuan) and Taiwanese

Excluded from this Report are:

  • All ethnic ready meals and food products bought through retail channels, eg supermarkets
  • Ethnic meals bought in non-specialist ethnic restaurants, eg pubs, hotels, sandwich shops etc
  • All Continental European, Russian, Australasia and North America foods, with the exception of Tex-Mex.

Further research on the home delivery and takeaway sectors can be found in Mintel’s Attitudes towards Home-Delivery and Takeaway Food – UK, March 2017 Report.

Expert analysis from a specialist in the field

Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Much of ethnic restaurants and takeaways’ growth will come from businesses driving existing store performances on the back of strong brand management, menu development and home delivery options. ‘Foodism’ continues to fuel demand for new flavours found in ethnic cuisines, specifically among younger Millennials, parents and those living in urban locations. Meanwhile, parents and over-45s are seeking natural and healthy foods so operators should be marketing the benefits of these to entice health-conscious consumers. Trish Caddy
Foodservice Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Ethnic restaurants and takeaways continue to grow
              • Figure 1: UK ethnic restaurants and takeaways market, value sales, 2012-22
            • The opportunities for growth
              • Companies and brands
                • Slowing new store growth
                  • Figure 2: Selected UK ethnic restaurants, market share by outlet numbers, 2014-17
                • Menu innovations
                  • Takeaway innovations
                    • Restaurant formats
                      • The consumer
                        • Venues visited
                          • Figure 3: Types of ethnic eateries visited, October 2017
                        • Frequency of use
                          • Figure 4: Frequency of eating in at ethnic eateries, October 2017
                        • Motivations for use
                          • Figure 5: Motivations for using ethnic eateries, October 2017
                        • Consumer behaviours
                          • Figure 6: Behaviours towards ethnic restaurants and takeaways, October 2017
                        • What we think
                        • Issues and Insights

                          • Attracting more women
                            • The facts
                              • The implications
                                • Catering to families
                                  • The facts
                                    • The implications
                                      • Retaining Millennials
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Continued growth expected
                                              • The opportunities presented
                                                • The challenges faced
                                                • Segment Performance, Market Size and Forecast

                                                  • Ethnic restaurants and takeaways market is worth £11 billion in 2017…
                                                    • Figure 7: UK ethnic restaurants and takeaways market, value sales, 2012-22
                                                  • …and forecast to reach £15 billion by 2022
                                                    • Figure 8: UK ethnic restaurants and takeaways market, value sales, 2012-22
                                                  • Eat-in segment
                                                    • Ethnic eat-in restaurants show signs of slowdown
                                                      • Figure 9: UK ethnic eat-in restaurants market, value sales, 2012-22
                                                    • The opportunities
                                                      • Figure 10: UK ethnic eat-in restaurants market, value sales, 2012-22
                                                    • Takeaway segment
                                                      • Ethnic takeaways look set to prop up total market
                                                        • Figure 11: UK ethnic takeaway/home delivery market, value sales, 2012-22
                                                      • The opportunities
                                                        • Figure 12: UK ethnic takeaway/home delivery market, value sales, 2012-22
                                                      • Forecast methodology
                                                      • Market Drivers

                                                        • Consumers face income squeeze
                                                          • Hospitality recruitment at its most difficult
                                                            • Rising business rates
                                                              • National Living Wage and National Minimum Wage
                                                                • Britain’s population
                                                                  • Figure 13: Trends in the age structure of the UK population, 2011-16 and 2016-21
                                                                • Growth of the workforce
                                                                  • Figure 14: Employment and unemployment trends, 2011-16 and 2016-21
                                                                • Gender difference in food behaviours
                                                                  • Figure 15: Trends in food behaviours which consumers do all of the time, April 2016-November 2017
                                                                • Consumers who are obsessed with food
                                                                  • Figure 16: Trend in selected food attitudes, April 2016-November 2017
                                                                • Trends in healthy food factors
                                                                  • Figure 17: Trends in healthy food factors, April 2016-November 2017
                                                              • Companies and Brands – What You Need to Know

                                                                • Examples of brands that are slowing down new store growth
                                                                  • Examples of brands that are growing
                                                                    • New on the food and drink menu
                                                                      • Notable restaurant formats
                                                                        • Notable takeaway concepts
                                                                          • Notable digital apps
                                                                          • Market Share

                                                                            • Wagamama leads the casual dining sector
                                                                              • Slowing down new store growth
                                                                                • Figure 18: Selected UK ethnic restaurants, market share by outlet numbers, 2014-17
                                                                              • Mom-and-pops face pressure as casual dining restaurants expand
                                                                                • Figure 19: Selected ethnic restaurants and takeaways, market share by revenue, 2014-16
                                                                            • Company Profiles

                                                                                • Branded chains
                                                                                  • Wagamama
                                                                                    • Figure 20: Key financial data for Wagamama Limited, 2014-16
                                                                                  • Itsu
                                                                                    • Figure 21: Key financial data for Itsu Limited, 2014 and 2015
                                                                                  • YO! Sushi
                                                                                    • Figure 22: Key financial data for YO! Sushi UK Limited, 2014-16
                                                                                  • Wasabi
                                                                                    • Figure 23: Key financial data for Wasabi Co. Limited, 2015 and 2016
                                                                                  • Pho
                                                                                    • Figure 24: Key financial data for Pho Trading Limited, 2014 and 2015
                                                                                  • Tortilla
                                                                                    • Figure 25: Key financial data for Mexican Grill Limited, 2014-16
                                                                                  • Wahaca
                                                                                    • Figure 26: Key financial data for Oaxaca Limited, 2014-16
                                                                                  • Turtle Bay
                                                                                    • Figure 27: Key financial data for Turtle Bay Restaurants Limited, 2015 and 2016
                                                                                  • Las Iguanas
                                                                                    • Figure 28: Key financial data for Las Iguanas Limited, 2015 and 2016
                                                                                  • Ones to watch
                                                                                    • Giggling Squid
                                                                                      • Taco Bell
                                                                                        • Wrapchic
                                                                                          • Bibimbap To Go
                                                                                            • Shoryu Ramen
                                                                                              • Chopstix
                                                                                                • El Mexicana
                                                                                                  • Rodizio Preto
                                                                                                    • Bavava Restaurants
                                                                                                    • Launch Activity and Innovation

                                                                                                      • Standout menu concepts
                                                                                                        • Fast food concepts push sharing platters
                                                                                                          • South American concepts uplift all-you-can-eat
                                                                                                            • East Asian concepts roll out cook-it-yourself
                                                                                                              • Japanese tea ceremonies meet afternoon tea
                                                                                                                • Londoners drive demand for ethnic breakfast
                                                                                                                  • Asian cuisines fuel demand for craft beer
                                                                                                                    • Healthy options become mainstream
                                                                                                                      • Potential to develop ‘fusion’ dishes
                                                                                                                        • Test kitchen menus
                                                                                                                          • Notable restaurant formats
                                                                                                                            • ‘Grocerants’ are restaurants inside grocery stores
                                                                                                                              • Casual dining restaurants focus on cocktails
                                                                                                                                • Street food market stalls
                                                                                                                                  • Notable takeaway concepts
                                                                                                                                    • Halal takeaway hits crowdfunding target
                                                                                                                                      • Dark kitchens
                                                                                                                                        • Grab-and-go
                                                                                                                                          • Click-and-collect
                                                                                                                                            • Digital apps that stand out
                                                                                                                                              • Third-party ordering app – New features
                                                                                                                                                • A loyalty app that uses gamification
                                                                                                                                                  • Restaurant booking app for foreign students
                                                                                                                                                    • Opportunities in FMCG
                                                                                                                                                      • Figure 29: Examples of ethnic restaurant-branded products, 2017
                                                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                                                    • Consumer usage habits
                                                                                                                                                      • Most visited venues for eating in
                                                                                                                                                        • Frequency of eating in
                                                                                                                                                          • Features that drive interest among eat-in consumers
                                                                                                                                                            • Most visited venues for buying takeaways
                                                                                                                                                              • Frequency of buying takeaways
                                                                                                                                                                • Features that drive interest among takeaway consumers
                                                                                                                                                                  • Understanding the motivations of consumers
                                                                                                                                                                    • Examining consumer behaviours towards ethnic eateries
                                                                                                                                                                    • Overall Usage

                                                                                                                                                                      • Four in five Brits eat ethnic food out of home
                                                                                                                                                                        • Figure 30: Overall usage of ethnic eateries, October 2017
                                                                                                                                                                      • Half of Brits eat in and order takeaway from ethnic eateries
                                                                                                                                                                        • More people order takeaway than eat in at ethnic eateries
                                                                                                                                                                          • Figure 31: Overall usage of ethnic eateries, October 2017
                                                                                                                                                                      • Venues Visited – Eat-in

                                                                                                                                                                        • Chinese restaurants lead eat-in segment
                                                                                                                                                                          • South Asian restaurants the second best performers
                                                                                                                                                                            • One in five Brits have eaten in at Mexican restaurants
                                                                                                                                                                              • Figure 32: Types of ethnic eateries visited to eat in, October 2017
                                                                                                                                                                            • Londoners drive demand for ethnic cuisines
                                                                                                                                                                              • Middle Eastern
                                                                                                                                                                                • Caribbean
                                                                                                                                                                                  • Japanese
                                                                                                                                                                                    • Southeast Asian
                                                                                                                                                                                      • South American
                                                                                                                                                                                        • Korean and Moroccan cuisines are emerging
                                                                                                                                                                                          • Figure 33: Types of ethnic eateries visited to eat in, by those living in Inner and Greater London, October 2017
                                                                                                                                                                                        • Most people eat in at one type of ethnic eatery
                                                                                                                                                                                          • Figure 34: Repertoire of types of ethnic eateries visited to eat in, October 2017
                                                                                                                                                                                        • Understanding the promiscuous eat-in consumers
                                                                                                                                                                                          • Figure 35: Any type of ethnic eateries visited to eat in, by any type of ethnic eateries visited to eat in, October 2017
                                                                                                                                                                                      • Frequency of Use – Eat-in

                                                                                                                                                                                        • Understanding the rare users
                                                                                                                                                                                          • Understanding the frequent users
                                                                                                                                                                                            • Figure 36: Frequency of eating in at ethnic eateries, October 2017
                                                                                                                                                                                          • Half of Japanese restaurant diners often go for sit-down meals
                                                                                                                                                                                            • Figure 37: Any frequency of eating in at ethnic eateries, by any type of ethnic eateries visited to eat in, October 2017
                                                                                                                                                                                        • Features of Interest – Eat-in

                                                                                                                                                                                          • Women are restaurant deal-seekers
                                                                                                                                                                                            • Parents are drawn to cashless payment options
                                                                                                                                                                                              • Figure 38: Interests in eat-in features, October 2017
                                                                                                                                                                                          • Venues Visited – Takeaway

                                                                                                                                                                                            • Chinese dominates the takeaway segment
                                                                                                                                                                                              • South Asian restaurants the second best performer
                                                                                                                                                                                                • Figure 39: Types of ethnic eateries visited to order takeaway, October 2017
                                                                                                                                                                                              • Demand for other ethnic cuisines driven by…
                                                                                                                                                                                                • Younger generations
                                                                                                                                                                                                  • Figure 40: Types of ethnic eateries visited to order takeaway, by generation, October 2017
                                                                                                                                                                                                • Locations
                                                                                                                                                                                                  • Figure 41: Types of ethnic eateries visited to order takeaway, by location, October 2017
                                                                                                                                                                                                • Most people order takeaway from one type of ethnic eatery
                                                                                                                                                                                                  • Figure 42: Repertoire of types of ethnic eateries visited to order takeaway, October 2017
                                                                                                                                                                                                • Understanding the disloyal takeaway consumers
                                                                                                                                                                                                  • Figure 43: Any type of ethnic eateries visited to order takeaway, by any type of ethnic eateries visited to order takeaway, October 2017
                                                                                                                                                                                              • Frequency of Use – Takeaway

                                                                                                                                                                                                • Understanding the rare users
                                                                                                                                                                                                  • Understanding the frequent users
                                                                                                                                                                                                    • Figure 44: Frequency of ordering/buying takeaways from ethnic eateries, October 2017
                                                                                                                                                                                                  • Four in five Caribbean takeaway users buy regularly
                                                                                                                                                                                                    • Figure 45: Any frequency of ordering/buying takeaways from ethnic eateries, by any type of ethnic eateries visited to order takeaway, October 2017
                                                                                                                                                                                                • Features of Interest – Takeaway

                                                                                                                                                                                                  • Families seek deals when buying takeaways
                                                                                                                                                                                                    • New channels to engage customers for takeaways
                                                                                                                                                                                                      • Women are interested in click-and-collect
                                                                                                                                                                                                        • Figure 46: Interests in takeaway features, October 2017
                                                                                                                                                                                                    • Encouraging Visits

                                                                                                                                                                                                      • Buffets encourage most people to visit
                                                                                                                                                                                                        • Women are drawn to shareable dishes
                                                                                                                                                                                                          • Men are drawn to set meal offers
                                                                                                                                                                                                            • On-the-go consumers demand grab-and-go options
                                                                                                                                                                                                              • Londoners drive demand for niche experiences
                                                                                                                                                                                                                • Men are interested in craft beer and food pairing
                                                                                                                                                                                                                  • Women are drawn to cocktail bars
                                                                                                                                                                                                                    • Figure 47: Motivations for using ethnic eateries, October 2017
                                                                                                                                                                                                                • Consumer Behaviours

                                                                                                                                                                                                                  • New opportunity in FMCG
                                                                                                                                                                                                                    • Relationship between food and travel
                                                                                                                                                                                                                      • New opportunity in street food markets
                                                                                                                                                                                                                        • Ethnic cuisines suit health trends
                                                                                                                                                                                                                            • Figure 48: Behaviours towards ethnic restaurants and takeaways, October 2017
                                                                                                                                                                                                                        • CHAID Analysis

                                                                                                                                                                                                                          • Methodology
                                                                                                                                                                                                                            • Promote ethnic-inspired fusion dishes
                                                                                                                                                                                                                              • Figure 49: Ethnic restaurants and takeaways – CHAID – Tree output, October 2017
                                                                                                                                                                                                                              • Figure 50: Ethnic restaurants and takeaways – CHAID – Table output, October 2017
                                                                                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                  • Forecast methodology
                                                                                                                                                                                                                                    • Best- and worst-case forecast
                                                                                                                                                                                                                                      • Figure 51: Best- and worst-case forecasts for UK ethnic restaurants and takeaways market, 2017-22
                                                                                                                                                                                                                                      • Figure 52: Best- and worst-case forecasts for eat-in market, 2017-22
                                                                                                                                                                                                                                      • Figure 53: Best- and worst-case forecasts for takeaway/home delivery market, 2017-22