UK Family Finances market report
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Providing the most comprehensive and up-to-date information and analysis of the Family Finances market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report looks at the following areas:
- Older children put pressure on short and long-term finances
- Families need help prioritising savings goals
- Gendered responsibilities endure as women take on more
Families with children living in the household are under a lot of financial pressure. The cost of living and a struggle to save mean many families do not feel confident about their financial security. A need to manage day-to-day finances in order to stay on budget and avoid taking on further debt means planning for longer-term goals like retirement is suffering.
As more young people need financial support when finishing school or university, household finances are feeling the pressure. Parents and grandparents are also increasingly offering financial support to help young adults onto the housing ladder.
This Report explores families' financial priorities and attitudes towards managing family finances. It explores the challenges they face, particularly in terms of balancing both short and long-term priorities, and how these are influenced by wider changes in the economy. It looks at how men's and women's financial responsibilities within the family are changing, with women taking an increasingly larger role, and how this will affect family finances going forward. It also explores how changing family demographics are influencing both parents' and grandparents' attitudes towards family finances.
This Report defines families as households where there are children present. This includes biological children, adopted children, stepchildren or the children of a partner who also lives within the household.
The Report includes families where there are dependent children present (under the age of 18), and non-dependent children (over the age of 18).
Expert analysis from a specialist in the field
Written by Jessica Galletley, a leading analyst in the Finance sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Balancing day-to-day expenses like food, bills and childcare makes it difficult for families to save and plan for the long term. Changing family dynamics are also putting added pressure on family finances. More ‘adult children’ are choosing to remain in the family household, and as such, their need for additional support is affecting both parents’ and grandparents’ financial situation.
Financial Services Analyst
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