Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK Fashion Accessories market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Fashion Accessories market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

The Report looks at purchases of fashion accessories through all retail channels. It covers a broad range of accessories including:

All types of handbags/manbags made from leather and synthetic fabrics, including backpack-style handbags.

Costume jewellery made from non-precious metals, belts, scarves, hats, gloves, ties and hair accessories.

Excluded from the Report are precious metal jewellery, watches, rucksacks, luggage, laptop bags, purses and wallets.

Expert analysis from a specialist in the field

Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While women aged 16-24 are the main fashion accessories buyers, they show little brand loyalty meaning that retailers and brands need to do more to compete for their spend. Given that fashion trends drive purchasing among young women, retailers and brands need to focus more on appealing to them with trend-led, frequently updated accessories. Tamara Sender
Senior Consumer Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Accessories grow 3.6% in 2017
              • Figure 1: Best- and worst-case forecast of UK value sales of fashion accessories, 2012-22
            • Handbags see strong growth
              • Figure 2: Proportion of UK value sales of accessories, by segment, 2017
            • Tourism visits and spend rise
              • Figure 3: % change of inbound tourism to the UK, by world region, January-September 2017 compared with January-September 2016
            • Companies and brands
              • Brand research
                • Figure 4: Attitudes towards and usage of selected brands, November 2017
              • Luxury brands see strong sales
                • Anya Hindmarch taps into demand for personalisation
                  • The consumer
                    • 54% of women bought a handbag
                      • Figure 5: Types of fashion accessories purchased in the last 12 months, October 2017
                    • Gift buying is a key driver of sales
                      • Figure 6: Who fashion accessories have been purchased for, October 2017
                    • Over half buy accessories online
                      • Figure 7: Where fashion accessories were bought in-store or online in the last 12 months, October 2017
                    • Consumers like to see accessories and clothes together
                      • Figure 8: Attitudes towards shopping for fashion accessories, October 2017
                    • Female 35-54s prioritise unique design over low price
                      • Figure 9: Most important factors when buying fashion accessories, October 2017
                    • Women favour own-brand over designer bags
                      • Figure 10: Handbag/manbag shopping behaviour, October 2017
                    • What we think
                    • Issues and Insights

                      • What categories have performed the best?
                        • The facts
                          • The implications
                            • Which retailers and brands stand out in the sector?
                              • The facts
                                • The implications
                                  • What are the opportunities for driving sales?
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Accessories grow 3.6% in 2017
                                          • Handbags see strong growth
                                            • Jewellery sales are almost flat
                                              • Tourism visits and spend rise
                                                • Inflation for accessories rises
                                                  • Young people prioritise fashion, while others spend more on leisure
                                                    • Handbags most popular fashion accessory purchased
                                                    • Market Size and Forecast

                                                      • Accessories grow 3.6% in 2017
                                                        • Figure 11: Best- and worst-case forecast of UK value sales of fashion accessories, 2012-22
                                                      • Future
                                                        • Figure 12: Value sales of fashion accessories in the UK, at current prices, 2012-22
                                                      • Forecast methodology
                                                      • Market Segmentation

                                                        • Handbags see strong growth
                                                            • Figure 13: UK value sales of accessories, by segment, 2013-17
                                                          • Jewellery sales are almost flat
                                                            • Latest fashion accessory trends driving purchasing
                                                            • Market Drivers

                                                              • Tourism visits and spend rise
                                                                  • Figure 14: % change of inbound tourism to the UK, by world region, January-September 2017 compared with January-September 2016
                                                                • French remain main visitors
                                                                  • Figure 15: Top 20 countries, by volume of visits to the UK, 2016
                                                                • US are top spenders
                                                                  • Figure 16: Top 20 countries, by amount spent when visiting the UK, 2016
                                                                • Luxury market
                                                                  • Figure 17: Top 10 HNWI populations (in thousands), by country, 2015 and 2016
                                                                • Inflation for accessories and clothing rises
                                                                  • Figure 18: Consumer prices inflation: accessories and clothing, October 2016-October 2017
                                                                • Handbags most popular fashion accessory purchased
                                                                  • Figure 19: Fashion products purchased in the last three months, September 2017
                                                                  • Figure 20: Quarterly trended data for fashion accessories purchased in the last three months, December 2016-September 2017
                                                                • Young people prioritise fashion, while others spend more on leisure
                                                                  • Figure 21: Trends in what extra money is spent on, October 2017
                                                                • Consumers’ wellbeing on downward curve
                                                                  • Figure 22: Trends in consumer sentiment for the coming year, January 2016-October 2017
                                                                • Ageing population to impact market
                                                                • Companies and Brands – What You Need to Know

                                                                  • Luxury brands see strong sales
                                                                    • Designer brand positioning
                                                                      • Specialists and their retail offering
                                                                        • Amazon launches own-brand accessories
                                                                          • Anya Hindmarch taps into demand for personalisation
                                                                            • Pauls Boutique closely associated with setting trends
                                                                            • Competitive Strategies

                                                                              • Financial outlook
                                                                                  • Figure 23: Key financials of the main players in the fashion accessories market, 2013/14-2016/17
                                                                                • Designer brand positioning
                                                                                  • Specialists and their retail offering
                                                                                    • Digital activity
                                                                                      • New developments
                                                                                      • Space Allocation Summary

                                                                                        • TK Maxx dedicates most space to accessories
                                                                                          • Figure 24: Space allocation estimates for fashion accessories, October 2017
                                                                                      • Launch Activity and Innovation

                                                                                        • New launches
                                                                                          • New retail concepts
                                                                                            • Figure 25: Selfridges’ accessories hall, December 2016
                                                                                          • Collaborations
                                                                                            • Figure 26: H&M and Erdem collaboration, July 2017
                                                                                          • Personalisation
                                                                                            • Experience
                                                                                              • Figure 27: Mulberry’s secret pop-up bar with Hepple Gin, December 2017
                                                                                              • Figure 28: The Burberry Balloon at Heathrow, 2017
                                                                                            • New products
                                                                                              • Sustainability
                                                                                                • Men’s accessories
                                                                                                  • Figure 29: Louis Vuitton/Supreme collection, June 2017
                                                                                              • Advertising and Marketing Activity

                                                                                                • Adspend on accessories drops
                                                                                                  • Figure 30: Total above-the-line, online display and direct mail advertising expenditure on handbags, hats and gloves, jewellery, leather goods and neckwear, by leading fashion accessories brands and retailers, 2013-17
                                                                                                • Louis Vuitton spends the most on advertising
                                                                                                  • Figure 31: Louis Vuitton’s Make it Yours campaign, June 2017
                                                                                                • Burberry creates standalone bag campaign
                                                                                                  • Figure 32: DK88 Top handle bag, 2017
                                                                                                • Bottega Veneta celebrates 50th anniversary with 2017 campaign
                                                                                                  • Chanel uses Pharrell Williams in handbag campaign
                                                                                                    • Christian Dior cuts spend with new style ads
                                                                                                      • Nielsen Ad Intel coverage
                                                                                                      • Brand Research

                                                                                                          • What you need to know
                                                                                                            • Brand map
                                                                                                              • Figure 33: Attitudes towards and usage of selected brands, November 2017
                                                                                                            • Key brand metrics
                                                                                                              • Figure 34: Key metrics for selected brands, November 2017
                                                                                                            • Brand attitudes: Accessorize is most trusted brand
                                                                                                              • Figure 35: Attitudes, by brand, November 2017
                                                                                                            • Brand personality: Burberry seen as boring
                                                                                                              • Figure 36: Brand personality – Macro image, November 2017
                                                                                                            • Pauls Boutique seen as cutting edge
                                                                                                              • Figure 37: Brand personality – Micro image, November 2017
                                                                                                            • Brand analysis
                                                                                                              • Burberry seen as high quality, but boring
                                                                                                                • Figure 38: User profile of Burberry, November 2017
                                                                                                              • Accessorize is highly trusted but doesn’t stand out
                                                                                                                • Figure 39: User profile of Accessorize, November 2017
                                                                                                              • Claire’s has high levels of usage, but not of recommendation
                                                                                                                • Figure 40: User profile of Claire’s, November 2017
                                                                                                              • Herschel Supply Co has low levels of usage but rated for excellent experience
                                                                                                                • Figure 41: User profile of Herschel Supply Co, November 2017
                                                                                                              • Pauls Boutique closely associated with setting trends
                                                                                                                • Figure 42: User profile of Pauls Boutique, November 2017
                                                                                                            • The Consumer – What You Need to Know

                                                                                                              • 54% of women bought a handbag
                                                                                                                • Increase in men buying manbags
                                                                                                                  • Gift buying is a key driver of sales
                                                                                                                    • Over half buy accessories online
                                                                                                                      • Consumers like to see accessories and clothes together
                                                                                                                        • Female 35-54s prioritise unique design over low price
                                                                                                                          • Women favour own-brand over designer bags
                                                                                                                          • Purchasing of Fashion Accessories

                                                                                                                            • 54% of women bought a handbag
                                                                                                                              • Figure 43: Types of fashion accessories purchased in the last 12 months, October 2015 and October 2017
                                                                                                                            • Increase in men buying manbags
                                                                                                                              • Women buy less costume jewellery
                                                                                                                                • Young buy most fashion accessories
                                                                                                                                  • Figure 44: Repertoire of purchases of three or more fashion accessories, by age, October 2017
                                                                                                                              • Who Fashion Accessories are Purchased For

                                                                                                                                • 95% of women buy for themselves
                                                                                                                                  • Figure 45: Who fashion accessories have been purchased for, October 2017
                                                                                                                                • Gift buying
                                                                                                                                  • Children’s fashion accessories
                                                                                                                                  • Where Fashion Accessories are Bought

                                                                                                                                    • Fashion retailers most popular for accessories
                                                                                                                                      • Figure 46: Where fashion accessories were bought in-store or online in the last 12 months, October 2017
                                                                                                                                    • Department stores focus on own-brand
                                                                                                                                      • Over half buy accessories online
                                                                                                                                        • Figure 47: Where fashion accessories were bought online the last 12 months, October 2017
                                                                                                                                      • Specialists popular among young women
                                                                                                                                        • Women aged 16-34 shop around for accessories
                                                                                                                                          • Figure 48: Repertoire of retailers shopped at for fashion accessories, in-store or online, October 2017
                                                                                                                                      • Attitudes towards Shopping for Fashion Accessories

                                                                                                                                        • Consumers like to see accessories and clothes together
                                                                                                                                          • Figure 49: Attitudes towards shopping for fashion accessories, October 2017
                                                                                                                                        • Male gifters interested in more product information
                                                                                                                                          • Millennial females keen on in-store events
                                                                                                                                          • Most Important Factors when Buying Fashion Accessories

                                                                                                                                            • Female 35-54s prioritise unique design over low price
                                                                                                                                              • Figure 50: Most important factors when buying fashion accessories, October 2017
                                                                                                                                            • Millennial men drawn to brand names
                                                                                                                                              • Figure 51: Most important factors when buying fashion accessories, by gender and age, October 2017
                                                                                                                                            • Fashion trends drive purchasing among young women
                                                                                                                                              • Figure 52: Most important factors when buying fashion accessories, by gender and age, October 2017
                                                                                                                                          • Handbag Shopping Behaviour

                                                                                                                                            • Women favour own-brand over designer bags
                                                                                                                                              • Figure 53: Handbag/manbag shopping behaviour, October 2017
                                                                                                                                            • Female 25-44s experiment most with styles
                                                                                                                                              • Millennial women like to accessorize bags
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                  • Abbreviations
                                                                                                                                                    • Consumer research methodology
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                      • Forecast methodology