UK Fashion Online market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fashion Online market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has used the following definitions for online fashion:
- Clothing for men, women and children, including both underwear and outerwear.
- Footwear, including shoes, boots and any other type.
- Fashion accessories such as handbags, scarves and costume jewellery.
The market is defined as all purchases where transactions are made through the retailer’s website, or through an auction site, rather than by other ordering methods, even if the product is viewed online prior to purchase.
Key points included
- Why is online fashion continuing to see strong growth?
- Who are the winners and losers in online fashion?
- What are the growth opportunities for online sales of fashion?
Expert analysis from a specialist in the field
Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While women aged 16-24 are the main fashion accessories buyers, they show little brand loyalty meaning that retailers and brands need to do more to compete for their spend. Given that fashion trends drive purchasing among young women, retailers and brands need to focus more on appealing to them with trend-led, frequently updated accessories.
Senior Consumer Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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