UK Food and Non-food Discounters market report
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Providing the most comprehensive and up-to-date information and analysis of the Food and Non-food Discounters market, and the behaviours, preferences and habits of the consumer.
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Areas covered in this Report
We split the discount sector into two main segments: food and non-food.
The food discounters are Aldi, Lidl and Netto (which ceased to exist in the UK, for the second time, in August 2016). The non-food discounters include those stores whose focus is on mixed goods, although for some, food can be one of their main product categories this is confined almost entirely to ambient groceries with little or no fresh, chilled or frozen products.
We break the non-food discounters down into two further categories:
- The fixed-price discounters, which include traditional ‘pound shops’ such as Poundland and Poundworld.
- The multi-price discounters, which include a wide range of retailers with the largest being B&M Bargains, Home Bargains and Wilko.
What is a discounter?
One of the challenges with the discount market is that it is a broad term rather than a clearly identifiable segment.
As a result we have decided that the best way forward is to identify specific retailers that fall into our definition of a ‘Discounter’.
Our definition of a discounter is a store that uses price as its defining feature but it must also follow the discount model of having extremely tight cost control and very focused buying. Finally, it must, for the bulk of its stock at least, deliver consistent product lines, so we exclude outlet stores like TK Maxx or Bargain Crazy.
This means that our market size is based on a fairly limited list but we think that is right because true ‘discounting’ is for large retailers, with smaller stores unable to truly achieve the economy of scale required.
Expert analysis from a specialist in the field
Written by Nick Carroll, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Over the past 10 years the discount sector, both food and non-food, has shown that it is highly adaptable, succeeding to thrive in both market conditions which favoured a low-cost alternative and in conditions where traditionally there would have been less demand. With an uncertain economic outlook in the short term the sector is well placed to make further gains and capitalise on likely consumer desire to cut back on expenditure.
Senior Retail Analyst
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