UK Footwear Retailing market report
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Providing the most comprehensive and up-to-date information and analysis of the Footwear Retailing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
The Report looks at purchases of shoes for adults and children through all retail channels – both specialist and non-specialist (eg clothing stores, department stores, sports shops, supermarkets, internet pureplayers, catalogue retailers, markets, garden centres etc).
This Report covers the following footwear categories:
- Specialist performance shoes (eg football boots, ballet shoes)
We use ONS (Office for National Statistics) consumer spending on footwear data in this Report, which represents purchases of shoes through all retail channels – both specialist and nonspecialist (eg clothing stores, department stores, sports shops, supermarkets, internet pureplayers, catalogue retailers, markets, garden centres etc).
There is a grey area between sports shoes and casual footwear, although sports trainers are classified in the Government’s consumer spending data under the footwear rather than the sportswear category. The latter, in terms of sports shoes, is largely confined to specialist performance shoes such as football boots, athletic spikes or ski boots.
Channels to Market
- Footwear specialists
- Clothing specialists
- Sports goods retailers
- Department stores
- Online-only retailers
What you need to know
The footwear market in the UK grew 8% in 2017 and is estimated to reach sales of £12.4 billion in 2018, as the footwear market continues to grow at a faster rate than clothing. The sector has benefited from the continuing popularity of the athleisure sector, an increase in sports participation, as well as a growing acceptance of casual styles for all circumstances.
Footwear specialists and fashion stores are facing increased competition from sports and online-only retailers. Footwear specialists such as Jones Bootmaker, Brantano and Shuropody, have all faced CVAs or gone into administration over the past year, while fashion retailers popular for footwear such as New Look are facing tough times. Sports specialist retailers are however growing their market share. Shoppers still prefer to purchase branded trainers over own-brand ones from fashion retailers. Additionally, sports specialist brands such as Nike and adidas have been increasing their direct-to-consumer sales and cutting back on the wholesale side of the business.
Men’s footwear is growing at a faster rate than women’s, while children’s remains stagnant. This is driven by the younger male market, as only 5% of men aged 16-24 have not purchased footwear over a 12-month period compared to 10% of women in the same age group. Men’s footwear has particularly benefitted from the popularity of casual footwear; 43% of men purchased trainers and a third (33%) purchased casual shoes in the last year.
Expert analysis from a specialist in the field
Written by Chana Baram, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The footwear market is continuing to grow, but this growth is predicted to slow down over the next few years as the implementation of Brexit will undoubtedly create more uncertainty. Once again we see that men’s footwear is driving growth in the sector as the popularity of trainers is yet to wane. As a result, fashion and footwear specialist retailers have been in decline while sports retailers have been growing at a steady pace.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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