Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After two years of disappointing sales performance, the fragrance sector is estimated to see modest growth in 2017. NPD in both the fragrances and body spray sector has encouraged people to spend more, however, consumers remain price-savvy and high-end fashion brands increasingly face competition from beauty and high street fashion brands. With high interest in fragrances with added benefits, further driving innovation could encourage greater spending as well as introducing new usage occasions in the sector.
Associate Director - Beauty & Personal Care
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK market for men’s and women’s
fragrances, including parfum, eaux de toilettes (EdT), eaux de
parfums (EdP) and colognes:
- Parfums or perfume extracts have a 15-40% concentration of
- Eaux de parfum (EdP) have a 10-30% concentration of
- Eaux de toilette (EdT) have a 5-20% concentration of essence.
- Colognes, often referred to as eaux de cologne (EdC), have a
3-5% concentration of essence.
- Also included within this Report are body sprays (fragrances in
a spray can format) for men and for women.
Unless otherwise specified, throughout this Report the term
‘fragrances’ refers exclusively to perfumes (eg eaux de toilette,
eaux de parfum, parfum), eaux de cologne and aftershaves. This
includes perfumes, eaux de cologne and aftershaves in solid, oil
and gel formats, but excludes body sprays.
- Line extensions of fragrance brands, including bath and
body products, deodorants, shaving products, shower gels
and shampoos, conditioners and styling products have been
excluded from the market size.
- Duty-free products bought when travelling are not included in
the market size data.