Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Women’s body sprays have triggered the most recent market growth. A new wave of feminism has challenged traditional marketing, and unisex fragrances are a growing trend. A need for natural ingredients has given niche brands the lead, while large manufacturers get left behind. Body spray could be key for luxury brands to drive usage, as well as helping consumers be more confident in their choices through services and guidance.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK market for men’s and women’s
fragrances, including parfum, eaux de toilettes (EdT), eaux de
parfums (EdP) and colognes:
- Parfums or perfume extracts have a 15-40% concentration of
- Eaux de parfum (EdP) have a 10-30% concentration of
- Eaux de toilette (EdT) have a 5-20% concentration of essence.
- Colognes, often referred to as eaux de cologne (EdC), have a
3-5% concentration of essence.
Also included within this Report are body sprays (fragrances in a
spray can format) for men and for women.
Unless otherwise specified, throughout this Report the term
‘fragrances’ refers exclusively to perfumes (eg eaux de toilette,
eaux de parfum, parfum), eaux de cologne and aftershaves. This
includes perfumes, eaux de cologne and aftershaves in solid, oil
and gel formats, but excludes body sprays.
What you need to know
After a decline in the latest few years, the performance of
women’s body sprays has caused the market to grow to an
estimated £1.48 billion in 2018. The new wave of feminism
has changed communication and male-specific launches have
suffered in favour of unisex fragrances. A need for natural
ingredients has meant niche brands lead the way; large
manufacturers will need to make changes to keep fragrances
moving at the same rate as body sprays.
Luxury perfume brands could use body spray to drive usage
among lower-income consumers, as price is considered an
important factor when buying fragrances. Range is also daunting
for those looking to find their scent. Services that personalise or
guide consumers can give them more confidence in their choices.
Using the link to memory, brands and retailers can offer signature
scents or those for special occasions like weddings, which is a
growing trend in the market.