UK Fruit Juice, Juice Drinks and Smoothies market report
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Providing the most comprehensive and up-to-date information and analysis of the Fruit Juice, Juice Drinks and Smoothies market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines the market for fruit juice, juice drinks and smoothies in the UK through both on- and off-trade outlets.
Fruit juice and juice drinks can be described as:
Fruit Juice: These must legally be made of 100% pure fruit juice. This may or may not include pulp and is often pasteurised to make it last longer. A typical example is Tropicana Pure Fruit Juice.
Juice Drinks: These are drinks that contain less than 100% fruit juice and have added ingredients, mainly water but these can also include sweeteners, flavourings, colourings and/or vitamins. A juice drink must contain a minimum of 2% comminuted fruit, although most have a greater proportion. This sector includes RTD (ready-to-drink) versions of concentrated squashes, eg Ribena.
There are also some juices that contain a combination of fruit juices and vegetable juices and these are included in Mintel’s definition of fruit juices, provided they consist of 50% or more fruit juice. Coconut water brands like Vita Coco are included in the fruit juice market size.
For the purposes of this report, Mintel has defined a smoothie as a drink that is made with crushed fruit, but which may also include a small amount of fruit juice or purée, yogurt, milk or soymilk, and is smooth in texture. The report will also make reference to smoothie/juice bars, however, the focus is on the prepacked fruit juice, juice drinks and smoothies market and sales of unpacked drinks are not included in the market size.
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
That consumers are limiting consumption due to concerns about sugar emphasises the importance of reformulation in juice drinks, and fruit juices and smoothies using their health halo and differentiation to support sales. The latter includes giving more details on ingredients, offering more varieties of blends and targeting different usage occasions.
Senior Food & Drink Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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