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UK Fruit Juice, Juice Drinks and Smoothies market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Fruit Juice, Juice Drinks and Smoothies market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While the Sugar Levy will impact juice drink sales, sugary variants in particular, there is marked potential to retain consumers through innovation in low-/no-added-sugar variants. Fruit juice has continued to struggle under the scrutiny over sugar, while the touting of functional health benefits appears to have helped smoothies flourish. Alyson Parkes
Research Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this Report

This Report examines the market for fruit juice, juice drinks and smoothies in the UK through both on- and off-trade outlets.

Fruit juice and drinks can be described as:

Fruit Juice: These must legally be made of 100% pure fruit juice. This may or may not include pulp and is often pasteurised to make it last longer. A typical example is Tropicana Pure Fruit Juice.

Juice Drinks: These are drinks that contain less than 100% fruit juice and have added ingredients, mainly water but these can also include sweeteners, flavourings, colourings and/or vitamins. A juice drink must contain a minimum of 2% comminuted fruit, although most have a greater proportion. This sector includes ready-to-drink (RTD) versions of concentrated squashes, eg Ribena.

There are also some juices that contain a combination of fruit juices and vegetable juices and these are included in Mintel’s definition of fruit juices, provided they consist of 50% or more fruit juice. Coconut water brands like Vita Coco are included in the fruit juice market size.

For the purposes of this Report, Mintel has defined a smoothie as a drink that is made with pure crushed fruit, but which also include a small amount of fruit juice or purée, yogurt, milk or soymilk, and is smooth in texture. The Report will also make reference to smoothie/juice bars, however, the focus is on the prepacked smoothies market and sales of unpacked smoothies are not included in the market size.

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Market continues to lose volumes; rising prices prop up value sales
              • Value sales expected to keep climbing over 2017-22
                • Figure 1: Forecast of UK sales of fruit juice, juice drinks and smoothies, by value, 2012-22
              • Falling volume sales continue for fruit juice
                • Sales of juice drinks climb despite sugar woes
                  • Smoothies segment sees sharp growth in sales
                    • Healthy lifestyles are widespread
                      • Sugar Levy planned for 2018; spotlight to be brought back on sweeteners
                        • Companies and brands
                          • Naked Juice bucks the downward trend in fruit juice
                            • Figure 2: Share of leading brands’ retail value sales in the UK fruit juice market, 2015/16 and 2016/17
                          • Strong own-label growth adds pressure to juice drink brands
                            • Figure 3: Share of leading brands’ retail value sales in the UK juice drinks market, 2015/16 and 2016/17
                          • Niche smoothie brands enjoy double-digit growth
                            • Figure 4: Share of leading brands’ retail value sales in the UK smoothies market, 2015/16 and 2016/17
                          • Functional claims flourish in the market
                            • Protein claims gain traction in the market
                              • 2017 sees sharp increase in adspend
                                • Innocent is the most heavily advertised brand
                                  • Tropicana is the most highly recommended brand; Innocent is the most innovative
                                    • The consumer
                                      • Significant increase in usage of 100% fruit juices and smoothies
                                        • Figure 5: Fruit juice, juice drinks and smoothies usage, September 2016 and September 2017
                                      • 16-24s are key users of fruit juice from concentrate
                                        • Figure 6: Types of fruit juice, juice drinks and smoothies drunk, September 2017
                                      • Breakfast is the top occasion for drinking fruit juice
                                        • Figure 7: When fruit juice, juice drinks and smoothies are drunk, September 2017
                                      • High openness to fruit juices, juice drinks and smoothies as alternatives to alcoholic drinks
                                        • 18-24s drawn to better availability in pubs/restaurants
                                          • Figure 8: Factors to encourage drinking of fruit juice, juice drinks and smoothies as alternatives to alcoholic drinks, September 2017
                                        • Artificial ingredients still a concern for consumers
                                          • Figure 9: Attitudes towards fruit juice, juice drinks and smoothies, September 2017
                                        • Cutting back on consumption is the most likely reaction
                                          • Figure 10: Expected reactions to the Soft Drinks Sugar Levy on juice drink consumption, September 2017
                                        • What we think
                                        • Issues and Insights

                                          • Concerns around sugar and artificial sweeteners continue to pose challenges to the juice drink industry
                                            • The facts
                                              • The implications
                                                • A low-calorie proposition could boost the appeal of fruit juices, juice drinks and smoothies as alternatives to alcohol
                                                  • The facts
                                                    • The implications
                                                      • Added protein could strengthen smoothies as a breakfast option
                                                        • The facts
                                                          • The implications
                                                          • The Market – What You Need to Know

                                                            • Market continues to lose volumes; rising prices prop up value sales
                                                              • Value sales expected to keep climbing over 2017-22
                                                                • Falling volume sales continue for fruit juice
                                                                  • Sales of juice drinks climb despite sugar woes
                                                                    • Smoothies segment sees sharp growth in sales
                                                                      • Healthy lifestyles are widespread
                                                                        • Sugar Levy planned for 2018; spotlight to be brought back on sweeteners
                                                                        • Market Size and Forecast

                                                                          • Market continues to lose volume; rising prices prop up value sales
                                                                            • Figure 11: UK value and volume sales of fruit juice, juice drinks and smoothies, 2012-22
                                                                          • Value sales expected to keep climbing
                                                                              • Figure 12: Forecast of UK sales of fruit juice, juice drinks and smoothies, by value, 2012-22
                                                                              • Figure 13: Forecast of UK sales of fruit juice, juice drinks and smoothies, by volume, 2012-22
                                                                            • Forecast methodology
                                                                            • Market Segmentation

                                                                              • Falling volume sales continue for fruit juice
                                                                                • Figure 14: Forecast of UK sales of fruit juice, by value and volume, 2012-22
                                                                                • Figure 15: Forecast of UK sales of fruit juice, by value, 2012-22
                                                                              • Sales of juice drinks climb despite sugar woes
                                                                                • Figure 16: Forecast of UK sales of juice drinks, by value and volume, 2012-22
                                                                                • Figure 17: Forecast of UK sales of juice drinks, by value, 2017-22
                                                                              • Sugar Levy expected to drive volumes down
                                                                                • Figure 18: Forecast of UK sales of juice drinks, by volume, 2012-22
                                                                              • Steep growth for smoothies expected to continue
                                                                                • Figure 19: Forecast of UK sales of smoothies, by value and volume, 2012-22
                                                                                • Figure 20: Forecast of UK sales of smoothies, by value, 2012-22
                                                                            • Market Drivers

                                                                              • Healthy lifestyles are widespread
                                                                                • Government steps up scrutiny of sugar
                                                                                  • Soft Drinks Sugar Levy planned for 2018
                                                                                    • Sweeteners to be brought back under the spotlight
                                                                                      • End of EU quotas expected to bring cheaper sugar
                                                                                        • Falling value of the Pound has pushed up import prices
                                                                                          • Bad weather pushed up the price of fruit juices
                                                                                            • Novel Foods Directive may open door for new fruits and shorter supply routes
                                                                                              • Growing population of children should prop up usage
                                                                                              • Companies and Brands – What You Need to Know

                                                                                                • Naked Juice bucks the downward trend in fruit juice
                                                                                                  • Strong own-label growth adds pressure to juice drink brands
                                                                                                    • Niche smoothie brands enjoy double-digit growth
                                                                                                      • Functional claims flourish in the market
                                                                                                        • Protein claims gain traction in the market
                                                                                                          • 2017 sees sharp increase in adspend
                                                                                                            • Innocent is the most heavily advertised brand
                                                                                                              • Tropicana is the most highly recommended brand; Innocent is the most innovative
                                                                                                              • Market Share

                                                                                                                • Naked Juice bucks the downward trend in fruit juice
                                                                                                                  • Figure 21: UK retail sales of leading brands in the fruit juice market, by value and volume, 2015/16 and 2016/17
                                                                                                                • Strong own-label sales growth adds pressure to juice drink brands
                                                                                                                  • Figure 22: UK retail sales of leading brands in the juice drinks market, by value and volume, 2015/16 and 2016/17
                                                                                                                • Niche brands enjoy double-digit growth in thriving smoothies segment
                                                                                                                  • Figure 23: UK retail sales of leading brands in the smoothies market, by value and volume, 2015/16 and 2016/17
                                                                                                              • Launch Activity and Innovation

                                                                                                                • Fruit juice, juice drinks and smoothie share of launch activity overtaken
                                                                                                                  • Figure 24: New product launches in the UK soft drinks market, by category, 2013-17
                                                                                                                • Retailers lead launch activity
                                                                                                                  • Figure 25: New product launches in the UK fruit juice, juice drinks and smoothies market, by top companies, 2013-17
                                                                                                                • Tropicana moves into the smoothies market with Morning Boost range
                                                                                                                  • L/N/R sugar launches continue to climb
                                                                                                                    • Figure 26: New product launches in the UK fruit juice, juice drinks and smoothies market carrying an L/N/R sugar claim, 2013-17
                                                                                                                  • More activity in plant “waters”
                                                                                                                    • Functional claims flourish in the market
                                                                                                                      • Figure 27: New product launches in the UK fruit juice, juice drink and smoothies market carrying a functional claim, 2013-17
                                                                                                                    • Protein claims gain traction in the market but remain niche
                                                                                                                      • Sour and exotic flavours inject excitement into the category
                                                                                                                        • Oasis looks to sour flavours
                                                                                                                          • Exotic fruits from Sunpride and Tropicana
                                                                                                                            • Robinsons and Sunny D NPD targets young adults
                                                                                                                              • NPD taps into seasonal celebrations
                                                                                                                                • Ribena redesigns its packaging
                                                                                                                                  • Cold-pressed juices gain momentum
                                                                                                                                    • Launch activity in coconut water soars
                                                                                                                                      • Figure 28: Share of new product launches in the UK fruit juice, juice drinks and smoothies market with coconut water, 2013-17
                                                                                                                                    • Simplee Aloe pioneers aloe vera-infused coconut water
                                                                                                                                    • Advertising and Marketing Activity

                                                                                                                                      • 2017 sees sharp increase in adspend
                                                                                                                                        • Figure 29: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, 2013-17
                                                                                                                                      • Britvic overtakes PepsiCo as the highest-spending advertiser
                                                                                                                                        • Britvic’s Fruit Shoot launches ‘It’s My Thing’ campaign
                                                                                                                                          • Figure 30: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by top spending advertisers, 2013-17
                                                                                                                                        • Innocent is the most heavily advertised brand
                                                                                                                                          • Figure 31: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by top brands, 2013-17
                                                                                                                                        • Oasis launches competition allowing shoppers to win share of marketing budget
                                                                                                                                          • Capri-Sun supports no-added-sugar range with summer push
                                                                                                                                            • ‘Doodle Your World’ campaign from Ribena
                                                                                                                                              • Ribena pushes British blackcurrants with ‘Farmily’ Fun Day
                                                                                                                                                • ‘Reach for the beach’ campaign from Vita Coco
                                                                                                                                                  • Grace Aloe Vera encourages consumers to ‘Reboot Your Normal’
                                                                                                                                                    • Rubicon becomes the official drink of English cricket
                                                                                                                                                      • Nielsen Ad Intel coverage
                                                                                                                                                      • Brand Research

                                                                                                                                                          • What you need to know
                                                                                                                                                            • Brand map
                                                                                                                                                              • Figure 32: Attitudes towards and usage of selected brands, October 2017
                                                                                                                                                            • Key brand metrics
                                                                                                                                                              • Figure 33: Key metrics for selected brands, October 2017
                                                                                                                                                            • Brand attitudes: Tropicana and Ribena are widely seen to have consistently high quality
                                                                                                                                                              • Figure 34: Attitudes, by brand, October 2017
                                                                                                                                                            • Brand personality: Innocent seen as the most diverse brand with a strong ethical image
                                                                                                                                                              • Figure 35: Brand personality – Macro image, October 2017
                                                                                                                                                            • Ribena has the most traditional image
                                                                                                                                                              • Figure 36: Brand personality – Micro image, October 2017
                                                                                                                                                            • Brand analysis
                                                                                                                                                              • Tropicana has near universal awareness and is the most highly recommended
                                                                                                                                                                • Figure 37: User profile of Tropicana, October 2017
                                                                                                                                                              • Innocent is seen as the most innovative brand, and most worth paying more for
                                                                                                                                                                • Figure 38: User profile of Innocent, October 2017
                                                                                                                                                              • Ribena is the joint most trusted brand, and leads in being seen to offer good value
                                                                                                                                                                • Figure 39: User profile of Ribena, October 2017
                                                                                                                                                              • Robinsons Fruit Shoot widely seen as accessible and fun
                                                                                                                                                                • Figure 40: User profile of Robinsons Fruit Shoot, October 2017
                                                                                                                                                              • Capri-Sun has a strong refreshing image but struggles to be seen as delicious
                                                                                                                                                                • Figure 41: User profile of Capri-Sun, October 2017
                                                                                                                                                              • Vimto’s key associations are fun and accessible
                                                                                                                                                                • Figure 42: User profile of Vimto, October 2017
                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                              • Significant increase in usage of 100% fruit juices and smoothies
                                                                                                                                                                • 16-24s are key users of fruit juice from concentrate
                                                                                                                                                                  • Breakfast is the top occasion for drinking fruit juice
                                                                                                                                                                    • High openness to fruit juices, juice drinks and smoothies as alternatives to alcoholic drinks
                                                                                                                                                                      • 18-24s drawn to better availability in pubs/restaurants
                                                                                                                                                                        • Artificial ingredients still a concern for consumers
                                                                                                                                                                          • Cutting back on consumption is the most likely reaction
                                                                                                                                                                          • Usage of Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                            • Significant increase in usage of 100% fruit juice and smoothies
                                                                                                                                                                              • 16-34s are core users
                                                                                                                                                                                • Focus on positive nutrition looks to fuel rise in smoothie usage
                                                                                                                                                                                  • Figure 43: Usage of fruit juice, juice drinks and smoothies, September 2016 and September 2017
                                                                                                                                                                                • Consumption of juice drinks remains high
                                                                                                                                                                                  • Smoothies continue to be the least frequently drunk
                                                                                                                                                                                    • Figure 44: Frequency of drinking fruit juice, juice drinks and smoothies, September 2017
                                                                                                                                                                                  • A sizeable share of consumers make their own fruit juice/smoothies
                                                                                                                                                                                    • Figure 45: drinking freshly made fruit juice/smoothies, September 2017
                                                                                                                                                                                  • 16-24s are key users of fruit juice from concentrate
                                                                                                                                                                                    • Figure 46: Types of fruit juice, juice drinks or smoothies drunk, September 2017
                                                                                                                                                                                  • Cold-pressed fruit juices/smoothies are popular with urbanites and Londoners
                                                                                                                                                                                  • When Fruit Juice, Juice Drinks and Smoothies are Drunk

                                                                                                                                                                                    • Breakfast at home is the top occasion for drinking fruit juice
                                                                                                                                                                                      • Opportunities to push fruit juice in other occasions
                                                                                                                                                                                        • Figure 47: When fruit juice, juice drinks and smoothies are drunk, sorted by 100% fruit juice, September 2017
                                                                                                                                                                                      • Juice drinks are most commonly drunk in between meals
                                                                                                                                                                                        • Out-of-home consumption most important for smoothies
                                                                                                                                                                                        • Factors to Encourage Use as an Alternative to Alcohol

                                                                                                                                                                                          • Nearly two thirds of adults would consider fruit juices, juice drinks or smoothies as alternatives to alcoholic drinks
                                                                                                                                                                                            • Figure 48: Factors to encourage fruit juice, juice drinks and smoothies as alternatives to alcoholic drinks, September 2017
                                                                                                                                                                                          • Natural sweeteners is a key enticement
                                                                                                                                                                                            • 18-24s most drawn to better availability in pubs/restaurants
                                                                                                                                                                                              • Top pub-goers take most interest in fruit juices/juice drinks here
                                                                                                                                                                                                • A case for driving awareness of soft drinks
                                                                                                                                                                                                  • Cocktail imitations also appeal to younger age groups
                                                                                                                                                                                                    • Emphasising the calorie content would draw the attention of women
                                                                                                                                                                                                    • Attitudes towards Fruit Juice, Juice Drinks and Smoothies

                                                                                                                                                                                                      • Easy-to-recycle packaging is important to most consumers
                                                                                                                                                                                                        • Four in five want ease of recycling
                                                                                                                                                                                                          • Clear recycling symbols should appeal
                                                                                                                                                                                                            • Figure 49: Attitudes towards fruit juice, juice drinks and smoothies, September 2017
                                                                                                                                                                                                          • Artificial ingredients still a concern for consumers
                                                                                                                                                                                                            • Figure 50: New product launches in the UK juice drinks market, carrying an all-natural or a no additives/preservatives claim, 2013-17
                                                                                                                                                                                                          • Nearly a third of people recognise 150ml fruit juice intake limit
                                                                                                                                                                                                            • Trust in functional claims highest amongst men and younger cohorts
                                                                                                                                                                                                              • Figure 51: Share of new product launches in the UK fruit juice, juice drinks and smoothies market carrying a functional claim, 2013-17
                                                                                                                                                                                                          • Expected Reactions to the Soft Drinks Sugar Levy

                                                                                                                                                                                                            • Methodology
                                                                                                                                                                                                              • Cutting back on consumption is the most likely reaction
                                                                                                                                                                                                                • Figure 52: Expected reactions to the Soft Drinks Sugar Levy on juice drinks consumption, September 2017
                                                                                                                                                                                                              • A quarter would not change their consumption habits at all
                                                                                                                                                                                                                • Low- or no-sugar drinks set to benefit from sugary drinks’ price rise
                                                                                                                                                                                                                  • Figure 53: Expected behaviour change of those who would cut back or stop drinking juice drinks, September 2017
                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                                                                          • Figure 54: Best- and worst-case forecasts for the total UK fruit juice, juice drinks and smoothies market, by value, 2017-22
                                                                                                                                                                                                                          • Figure 55: Best- and worst-case forecasts for the total UK fruit juice, juice drinks and smoothies market, by volume, 2017-22
                                                                                                                                                                                                                          • Figure 56: Best- and worst-case forecasts for the UK fruit juice market, by value, 2017-22
                                                                                                                                                                                                                          • Figure 57: Best- and worst-case forecasts for the UK fruit juice market, by volume, 2017-22
                                                                                                                                                                                                                          • Figure 58: Forecast of UK sales of fruit juice, by volume, 2012-22
                                                                                                                                                                                                                          • Figure 59: Best- and worst-case forecasts for the UK juice drinks market, by value, 2017-22
                                                                                                                                                                                                                          • Figure 60: Best- and worst-case forecasts for the UK juice drinks market, by volume, 2017-22
                                                                                                                                                                                                                          • Figure 61: Best- and worst-case forecasts for the UK smoothies market, by value, 2017-22
                                                                                                                                                                                                                          • Figure 62: Best- and worst-forecasts for the UK smoothies market, by volume, 2017-22
                                                                                                                                                                                                                          • Figure 63: Forecast of UK sales of smoothies, by volume, 2017-22
                                                                                                                                                                                                                      • Appendix – Market Share

                                                                                                                                                                                                                          • Figure 64: UK retail sales of leading manufacturers in the fruit juice market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                          • Figure 65: UK retail sales of leading manufacturers in the juice drinks market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                          • Figure 66: UK retail sales of leading manufacturers in the smoothies market, by value and volume, 2015/16 and 2016/17
                                                                                                                                                                                                                      • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                          • Figure 67: New product launches in the UK fruit juice, juice drinks and smoothie market, by own-label and brands, 2013-17
                                                                                                                                                                                                                          • Figure 68: New product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 claims, 2013-17
                                                                                                                                                                                                                          • Figure 69: New product launches in the UK fruit juice, juice drinks and smoothies market carrying a high/added-protein claim, 2013-17
                                                                                                                                                                                                                      • Appendix – Advertising and Marketing Activity

                                                                                                                                                                                                                          • Figure 70: Share of above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by top spending advertisers, 2013-17
                                                                                                                                                                                                                          • Figure 71: Share of above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by top brands, 2013-17
                                                                                                                                                                                                                          • Figure 72: Total recorded above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by media type, 2013-17
                                                                                                                                                                                                                          • Figure 73: Share of new product launches in the UK fruit juice, juice drinks and smoothies market made with natural sweeteners, 2013-17
                                                                                                                                                                                                                          • Figure 74: Share of new product launches in the UK fruit juices, juice drinks and smoothies market, carrying an environmentally friendly package claim, 2013-17
                                                                                                                                                                                                                      • Appendix – The Consumer

                                                                                                                                                                                                                          • Figure 75: Usage of fruit juice, juice drinks and smoothies, by age, September 2017
                                                                                                                                                                                                                          • Figure 76: Repertoire of types of fruit juice, juice drinks and smoothies drunk, September 2017
                                                                                                                                                                                                                          • Figure 77: Factors to encourage fruit juice, juice drinks and smoothies as alternatives to alcoholic drinks, by those containing only natural sweeteners, by age, September 2017