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UK Gambling Review market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Gambling Review market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

For the purposes of this Report, Mintel has defined the UK retail gambling market as being comprised of:

  • National Lottery draws, other lotteries (eg Health Lottery/ People’s Postcode Lottery) and scratchcards
  • Bingo
  • Betting on sports events (eg horseracing, football etc) and nonsports events (eg politics, TV reality shows etc)
  • Casino games
  • Gaming machines

Although the focus of the Report is on gambling in person, reference to online gambling is also made for comparison purposes. Online instant-win games are included in the scratchcard segment as it is not possible to separate retail from remote sales.

What you need to know

The UK’s retail gambling market experienced an unexpected National-Lottery-led fall in value during 2016/17 and is projected to contract again as a result of a forthcoming reduction in B2 gaming machine stake limits.

Although the negative impacts of that cut are concentrated in the betting shops segment, other venues are not expecting to gain proportionately from displaced activity, which it is feared could accelerate the migration of play online and particularly to mobile devices.

In the longer-term, however, taking the issue off the table could help the industry detoxify the image of high street gambling as a whole and create a calmer climate, in which legislators may be more open to considering a range of more favourable changes to regulations that would benefit operators and customers alike.

Expert analysis from a specialist in the field

Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A fall in lottery sales and a forthcoming cut in gaming machine stakes are presenting significant challenges to the retail gambling market’s most valuable segments. David Walmsley
Senior Leisure Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Machines crash looms large after Lotto shock
              • Figure 1: Forecast of consumer expenditure on retail gambling, 2012/13-2022/23
            • Market loses on favourites
              • Figure 2: Consumer expenditure on retail gambling, by segment, 2016/17
            • Venue numbers set to accelerate decline
              • Figure 3: Licensed gambling premises numbers, March 2014-September 2017
            • The consumer
              • Participation rates break even
                • Figure 4: Participation in gambling activities, April 2018
              • Mobile slots present pocket-sized threat
                • Figure 5: Methods of gambling, April 2018
              • Players cut back in three major markets
                • Figure 6: Changes in gambling habits, April 2018
              • Low opinions of high street gambling
                • Figure 7: Attitudes towards retail gambling venues, April 2018
              • What we think
              • Issues and Insights

                • Gaming machine stakes cut – Who are the likely winners and losers?
                  • The facts
                    • The implications
                      • What does the rise of mobile gambling mean for retail?
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Return to growth provides only temporary respite
                              • Market loses on favourites
                                • New stake limit to shake up machines sector
                                  • Bookmakers threaten to accelerate venue numbers decline
                                  • Market Size and Forecast

                                    • Market hit by lottery downturn
                                      • Figure 8: Forecast of consumer expenditure (GGY) on retail gambling, 2012/13-2022/23
                                    • Forecast
                                        • Figure 9: Forecast of consumer expenditure (GGY) on retail gambling, 2012/13-2022/23
                                      • Forecast methodology
                                      • Market Segmentation

                                        • Lotteries and slots dominate gambling spend
                                          • Figure 10: Consumer expenditure on retail gambling, by segment, 2016/17
                                        • Lottery sales slide as draw games lose lustre
                                            • Figure 11: Lottery game sales, by segment, 2012-13-2016/17
                                          • Machines harmonisation to help arcades up their game
                                            • Figure 12: Consumer expenditure (GGY) on gaming machines, by venue, 2012/13-2016/17
                                          • Betting slowdown spreads
                                            • Figure 13: Consumer expenditure (GGY) on retail* betting, 2012/13-2016/17
                                          • Casinos’ bigger spenders compensate for admissions decline
                                            • Figure 14: Consumer expenditure on casino gaming (GGY), 2012/13-2016/17
                                          • Bingo spending slips as visiting frequencies fall
                                            • Figure 15: Consumer expenditure (GGY*) on bingo**, 2012-16
                                        • Market Drivers

                                          • Venue numbers still in decline
                                              • Figure 16: Licensed gambling premises, by activity, March 2013-September 2017
                                            • Economic outlook places premium on youth
                                                • Figure 17: Change in financial situation, February 2018
                                              • Old-school values fight online competition
                                                  • Figure 18: Change in GGY, by channel and gambling activity, 2015/16-2016/17
                                                • Cost and regulation hamper technology-led growth
                                                    • Figure 19: Use of contactless payment methods in the last six months, by age, February 2018
                                                  • Problem gambling solution creates new issues
                                                      • Figure 20: Gambling venues used by clients of the GamCare problem gambling service, 2015/16 and 2016/17
                                                  • Companies and Brands – What You Need to Know

                                                    • Card full of two-horse races
                                                      • Lottery revamp leads Camelot recovery plan
                                                        • Lukewarm reception for new bingo brand
                                                          • Ambitious brands spend to be seen
                                                          • Market Share

                                                            • Lotteries: societies gain as Camelot’s crown slips
                                                              • Figure 21: UK lottery sales, by operator share, 2016/17
                                                            • Betting shops: Ladbrokes Coral the clear leader
                                                                • Figure 22: Leading UK betting shop operators, by number of premises, September 2017
                                                              • Casinos: Grosvenor and Genting hold winning pair
                                                                • Figure 23: Leading UK casino operators, by number of venues, September 2017
                                                              • Bingo clubs: a two-player contest
                                                                • Figure 24: Leading UK bingo club operators, by number of venues, September 2017
                                                              • Multinationals strengthen arcades grip
                                                                • Figure 25: Leading UK adult gaming centre operators, by number of venues, May 2018
                                                            • Launch Activity and Innovation

                                                              • Camelot plots National Lottery comeback
                                                                • Self-service betting terminals offer best of both worlds
                                                                  • Casino games look to develop their social side
                                                                    • Numbers not coming up for new bingo brand
                                                                      • Arcade switch an unlikely hedge for betting shops
                                                                      • Advertising and Marketing Activity

                                                                        • Ambitious brands spend to be seen
                                                                            • Figure 26: Retail gambling operators’ main monitored advertising spend, 2015-17
                                                                        • The Consumer – What You Need to Know

                                                                          • Gamblers stick rather than twist
                                                                            • Slot machines fitting in pockets
                                                                              • Top three markets see players cut back
                                                                                • Low opinions of high street gambling
                                                                                • Gambling Activities

                                                                                  • Participation rates break even
                                                                                      • Figure 27: Participation in gambling activities, April 2018
                                                                                    • Future gamblers keen to spread their bets
                                                                                        • Figure 28: Interest in future participation in gambling activities, April 2018
                                                                                    • Methods of Gambling

                                                                                      • Mobile channels raise online threat
                                                                                          • Figure 29: Methods of gambling, April 2018
                                                                                        • Gamblers stick to what they know
                                                                                            • Figure 30: Repertoires of gambling methods, by participation in gambling activities, April 2018
                                                                                        • Changes in Gambling Habits

                                                                                          • Players cut back in three major markets
                                                                                              • Figure 31: Changes in gambling habits, April 2018
                                                                                          • Attitudes towards Retail Gambling

                                                                                            • Low opinions of high street gambling
                                                                                                • Figure 32: Attitudes towards retail gambling venues, April 2018
                                                                                              • Younger adults take more positive stance
                                                                                                  • Figure 33: Attitudes towards retail gambling venues, by age, April 2018
                                                                                              • Appendix

                                                                                                • Data sources
                                                                                                  • Abbreviations
                                                                                                    • Fan chart forecast
                                                                                                        • Figure 34: Forecast of consumer expenditure on retail gambling, 2017/18-2022/23