UK Grocery Multiples: Reconfiguring the Non-food Offer Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Grocery Multiples: Reconfiguring the Non-food Offer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report is a consumer research based report in which levels of non-food purchasing, service use and consumer attitudes towards these areas within supermarkets is the key focus.
As such this report focuses in detail on the four largest grocery retailers in the UK, Tesco, Sainsbury’s, Asda and Morrisons, and how they have evolved their large format stores in recent years. Other retailers are touched upon to give colour, but it is the big four which are evaluated in detail.
The term ‘supermarket’ takes in a very broad selection of store sizes. Tesco for example has stores ranging from 10,000-sqft small high-street supermarkets to over 100,000-sq-ft hypermarkets, with an average supermarket size of around 35,000 sq ft. Broadly speaking the unifier between these stores is the ability to serve, first and foremost, a shopper’s main shop, or primary, grocery needs.
As size increases so does the range of non-foods and other services such a store can accommodate, with the trade-off being that the largest stores are usually located outside of residential areas and often need a dedicated trip to visit. It is these largest stores that have been most impacted by the trend to smaller, more frequent shopping habits, and it is their reaction to this shift that we investigate within this report.
What you need to know
The supermarket sector has seen its share of all grocery retail sales decline from 60.5% in 2012 to 52.1% in 2017. Across the period we have also seen growth in the use of discounters, convenience stores and online, ultimately reducing the dependence on the larger store format.
As such the big four grocery multiples, at each of which supermarkets remain their dominant business, have looked to reevaluate their larger format stores in the wake of falling demand. Expanding their own non-food offer has become a focus for some, with Sainsbury’s acquiring Argos, whilst others have looked to give over excess space to others in the retail sector, as Tesco has done with Next for example. Alongside this there has also been a focus on improving in-store foodservice and integrating other new service propositions in an effort to drive patronage.
Expert analysis from a specialist in the field
Written by Nick Carroll, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Over the past five years pressure has been placed on the supermarket sector in the UK, with the rise of discounters, online and convenience stores taking away a traditional dependence on the larger store format. As such the traditional big four have had to readjust the formats of their larger stores, integrating new non-food and service-based innovations in an effort to drive patronage
Senior Retail Analyst
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