Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hair Colourants market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The future growth of the colourants market may be limited as the relevance of the market changes. Rather than appealing to older consumers through affordability, appealing to younger consumers is increasingly important. Providing accompanying haircare and gradual or personalised colour solutions are key to brand success, as well as embracing bold colour trends.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has defined the hair
colourants sector as including the following product categories:
- Permanents (do not wash out of hair)
- Semi-permanent (last between six and eight washes)
- Temporary colourants
- Tone-on-tone hair colour (including restorers and removers)
- Colour-enhancing shampoos (also known as colour glazes)
- Hair cosmetics (eg hair mascara)
What you need to know
The colourants market grew by 0.6% in 2017, bringing value sales
to £317 million. Growth may be limited in the coming years as
the ageing population leads to changing relevance of the market.
Older consumers tend to look for affordable solutions, adding to
the current stall in market value. Appealing to younger consumers
becomes even more important, and brands can gain their loyalty
by providing adequate aftercare that deals with damage, along
with more gradual or personalised innovation.
Temporary and semi-permanent colourants continue to underpin
category growth thanks to non-natural colour trends. Marketing
support for permanent products has lessened as brands shift
their focus to where value growth is coming from, perhaps
exaggerating the decline of the permanent segment. Innovation
has also moved towards more temporary solutions and root
touch-up products are becoming a standard feature in a number