UK Hand, Body and Footcare market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Hand, Body and Foot Care market, its consumers and the major players who make up the market.

Mintel has the answers you’re looking for

What are the key challenges facing the industry?
Who is the consumer and what do they want?
Where are the opportunities, where are the risks and what lies ahead?

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Covered in this report

For the purposes of this report, Mintel’s definition of body, hand, and footcare includes, as follows:

Handcare
Footcare
Bodycare, including:
Body lotions/creams, including those that match or are line extensions to men’s or women’s fragrances
Body moisturisers in formats other than lotion and cream, including sprays
Body butters
Emollients such as E45 cream
General-purpose products
Exfoliant products for body use, eg polishing grains and scrubs
Anti-cellulite products
Bust-firming gels, creams, and lotions
Fragrance treatment sprays
Tanning moisturisers – skincare with added tanning agent to build a gradual tan with frequent use
Men’s bodycare products

Expert analysis from a specialist in the field

Written by Alex Fisher, a leading analyst in the Beauty and Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The growth of the market to £557 million in 2018 has been driven by bodycare as consumers don’t understand the need for hand and foot products. Innovation trends create a focus on all-purpose products, meaning brands must develop personality to differentiate. Links to wellness could work for footcare; feeding the organs with spiritual energy or friendly bacteria via reflexologyAlex Fisher
Beauty & Personal Care Analyst

What's included

Databook
Executive Summary
Infographic Overview
PowerPoint Presentation
Report PDF
Previous Editions

Overview
- What you need to know
- Products covered in this Report
- Excluded:
Executive Summary
- The market
- Slower growth trends will continue
  - Figure 1: Best- and worst-case forecast for UK retail value sales of hand, body, and footcare, 2013-23
- Companies and brands
- All-rounders excel
  - Figure 2: UK retail value sales of mass-market bodycare, by brand, year ending January 2019
  - Figure 3: UK retail value sales of mass-market handcare, by brand, year ending January 2019
- - Figure 4: UK retail value sales of mass-market footcare, by brand, year ending January 2019
- Following facial care
  - Figure 5: New product development in hand, body, and footcare, by launch type, January 2016-February 2019
- The consumer
- Explore all avenues
  - Figure 6: Format usage by body part, January 2019
- Making the most of benefits
  - Figure 7: Interest in additional product benefits, January 2019
- Brands can learn and teach
  - Figure 8: Most important bodycare product features, January 2019
- The message of ingredients
  - Figure 9: Interest in ingredients for body, hand, or footcare products, January 2019
- Needs are a sticking point
  - Figure 10: Reasons for not using hand or footcare products, by gender, January 2019
- Prove yourself
  - Figure 11: Reasons to start using hand or footcare products, by gender, January 2019
- What we think
Issues and Insights
- Multipurpose boosts bodycare
- The facts
- The implications
- Tackling the fall of footcare
- The facts
- The implications
The Market – What You Need to Know
- Push needed for further growth
- Bodycare leads the charge
- Chemist ranges are not optimal
- Learning to love our bodies
Market Size and Forecast
- Growth is slowing
  - Figure 12: UK retail value sales of hand, body, and footcare, at current and constant prices, 2013-23
- Current trend expected to continue
  - Figure 13: Best- and worst-case forecast for UK retail value sales of hand, body, and footcare, 2013-23
- Forecast methodology
Market Segmentation
- Bodycare drives growth
  - Figure 14: UK retail value sales of hand, body, and footcare, by segment, 2017-18
- The bodycare boom
  - Figure 15: UK retail sales value of bodycare, by segment, 2017-18
- Prestige picks up speed
  - Figure 16: UK retail value sales of hand, body, and footcare, mass vs prestige, 2017-18
  - Figure 17: Mass and prestige multipurpose body balm launches, 2018
Channels to Market
- Bodycare benefits all
  - Figure 18: UK retail value sales of hand, body, and footcare, by outlet type, 2017-18
- Experts on hand
Market Drivers
- Body shaving on the rise
  - Figure 19: Hair removal from selected body areas amongst men aged 16-24, June 2016 and June 2018
- Body shaming backlash
  - Figure 20: Interest in diversity in advertising, October 2018
- Sun’s out, guns out
- Part of the service
- Branded purchasing could push premium
  - Figure 21: Purchase of branded and private label beauty products, October 2018
- Relaxation aids
  - Figure 22: Dr. Kerklaan Therapeutics Natural CBD Skin Cream, February 2019
Companies and Brands – What You Need to Know
- All-rounders excel
- Following facial care
- A touchy subject
- Points of view
Market Share
- Do-it-all bodycare wins
  - Figure 23: UK retail value sales of mass-market bodycare, by brand, years ending January, 2018 and 2019
- - Figure 24: NIVEA Crème timeline, 2018
- Footwear affects footcare
  - Figure 25: UK retail value sales of mass-market footcare, by brand, years ending January, 2018 and 2019
- Handcare needs a strong message
  - Figure 26: UK retail value sales of mass-market handcare, by brand, years ending January, 2018 and 2019
Launch Activity and Innovation
- Multipurpose limits innovation
  - Figure 27: New product development in hand, body, and footcare, by launch type, January 2016-February 2019
  - Figure 28: New product development in hand, body, and footcare, by segment, January 2016-February 2019
- Own-label brands shy away from competition
  - Figure 29: New product development in hand, body, and footcare, by own-label versus branded, January 2016-February 2019
  - Figure 30: New product development in hand, body, and footcare, by top ultimate companies and others, 2018
- Focus on the positives
  - Figure 31: Avon Naked Proof advertising, January 2019
- Dermatology not key for bodycare
  - Figure 32: Fastest growing and fastest declining bodycare claims, 2017-18
  - Figure 33: Balm and gel bodycare launches, 2019
- - Figure 34: Pixi Skintreats On-the-Glow Multi-Use Moisture Stick, January 2019
- Handcare needs additional benefits
  - Figure 35: Fastest growing and fastest declining handcare claims, 2017-18
  - Figure 36: Vitamin/mineral fortified hand/nail care, 2018-19
- Footcare borrows from facial care
  - Figure 37: Fastest growing and fastest declining footcare claims, 2017-18
  - Figure 38: Trendy skincare ingredients in footcare launches, 2018-19
Advertising and Marketing Activity
- Savvy ad spending
  - Figure 39: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, January 2016-February 2019
  - Figure 40: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, by media type, January 2016-February 2019
- - Figure 41: #ScarStrong campaign by Bio-Oil, 2018
- Way down deep
  - Figure 42: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, by top companies and others, 2018
  - Figure 43: Hydrating gel advertising in 2018
- Nielsen Ad Intel coverage
Brand Research
- Brand map
  - Figure 44: Attitudes towards and usage of selected brands, January 2019
- Key brand metrics
  - Figure 45: Key metrics for selected brands, January 2019
- Brand attitudes: Targeted brands seen as caring
  - Figure 46: Attitudes, by brand, January 2019
- Brand personality: Few brands bring the fun
  - Figure 47: Brand personality – Macro image, January 2019
- Natural and innovative beginning to merge
  - Figure 48: Brand personality – Micro image, January 2019
- Brand analysis
- NIVEA matches the multipurpose market
  - Figure 49: User profile of NIVEA, January 2019
- Vaseline can use the gel trend
  - Figure 50: User profile of Vaseline, January 2019
- Dove offers a point of view
  - Figure 51: User profile of Dove, January 2019
- Aveeno popular among existing users
  - Figure 52: User profile of Aveeno, January 2019
- Bio-Oil needs a new direction
  - Figure 53: User profile of Bio-Oil, January 2019
- Soap & Glory choose fun over function
  - Figure 54: User profile of Soap & Glory, January 2019
- This Works offers solutions
  - Figure 55: User profile of This Works, January 2019
The Consumer – What You Need to Know
- Explore all avenues
- Making the most of benefits
- Brands can learn and teach
- The message of ingredients
- Needs are a sticking point
Use of Hand, Body, and Footcare
- Handcare formats need to be lightweight
  - Figure 56: Format usage by body part, January 2019
- Body positive
  - Figure 57: Sol de Janeiro travel size Brazilian Bum Bum Cream, November 2018
  - Figure 58: Products used on body parts (Net of all formats), by gender, January 2019
Benefits of Hand, Body, and Footcare
- Finding our feet
  - Figure 59: Interest in additional product benefits, January 2019
- - Figure 60: Amethyst scrub launches, January 2019
- Shielding from bacteria
  - Figure 61: LA Bruket Tattoo No. 192 Daily Protection, June 2018
Features of Bodycare Products
- Not so sensitive
  - Figure 62: Most important bodycare product features, January 2019
- Leveraging fragrance
  - Figure 63: NIVEA Soft Mix Me, August 2018
Interest in Ingredients
- Natural ingredients garner most interest
  - Figure 64: Interest in ingredients for body, hand, or footcare products, January 2019
- - Figure 65: Hand and bodycare NPD using ingredients to promote benefits, 2018
- The inner good
  - Figure 66: Interest in ingredients, by body part, January 2019
Barriers to Using Hand and Footcare
- A question of needs
  - Figure 67: Reasons for not using hand or footcare products, by gender, January 2019
- - Figure 68: Cast of Queer eye, october 2018
- Who has the time?
  - Figure 69: Ellis Brooklyn Myth Hydraparfum, January 2019
- The results are in
  - Figure 70: Reasons to start using hand or footcare products, by gender, January 2019
- Window to the sole
  - Figure 71: Reflexology infographic, February 2019
Appendix – Data Sources, Abbreviations, and Supporting Information
- Abbreviations
- Consumer research methodology
- Forecast methodology

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.
The Competitors

Who’s Winning. How To Stay Ahead.
The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations

New Ideas. New Products. New Potential.
The Opportunities

Where The White Space Is. How To Make It Yours.
The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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UK Hand, Body and Footcare market report

Everything you need to make the right decisions

Mintel has the answers you’re looking for

Market

Consumer

Players

Covered in this report

Expert analysis from a specialist in the field

What's included

What's included

Table of contents

Table of contents

Overview

Executive Summary

Issues and Insights

The Market – What You Need to Know

Market Size and Forecast

Market Segmentation

Channels to Market

Market Drivers

Companies and Brands – What You Need to Know

Market Share

Launch Activity and Innovation

Advertising and Marketing Activity

Brand Research

The Consumer – What You Need to Know

Use of Hand, Body, and Footcare

Benefits of Hand, Body, and Footcare

Features of Bodycare Products

Interest in Ingredients

Barriers to Using Hand and Footcare

Appendix – Data Sources, Abbreviations, and Supporting Information

About the report

The Consumer

The Competitors

The Market

The Innovations

The Opportunities

The Trends

Description

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