Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hard Surface Cleaning and Care market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Lucy Cornford, a leading analyst in the Beauty & Personal Care, Household and Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The dominance of multipurpose cleaners, a lack of product development and reduced advertising spend have created a perfect storm for the hard surface cleaners category, which continues to struggle to show growth despite the rising population and number of households. However, with discounting and product promotions reaching a plateau, growing concern about the impact of household cleaners on health could result in buying decisions being as guided by ingredient transparency and safety profile as by efficacy, convenience and low prices.
Head of Beauty & Personal Care, Household and Lifestyles Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the following markets:
- Multipurpose cleaners, including antibacterial cleaners
- Kitchen cleaners
- Floor cleaners
- Bathroom cleaners
- Shower cleaners
These products come in a number of formats, including sprays,
mousses, creams, foams and disposable wipes.
Excluded from this Report are toilet cleaning and care products,
bleaches and disinfectants (please see Mintel’s upcoming Toilet
Cleaning, Bleaches and Disinfectants – UK, April 2017 Report).
Also excluded are floor polishes and specialist cleaners, which
include oven cleaners, window cleaners, metal polishes and drain