UK Managing a Healthy Lifestyle Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Managing a Healthy Lifestyle market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Scope for brands to back family-oriented healthy activities
- Big opportunities for food brands to align themselves with emotional benefits
- More information on long-term health implications can boost motivation among the younger generation
What you need to know
There is a clear dichotomy between the state of the nation’s health as reported in the media – where negative news stories are rife – and consumers’ perceptions of their own healthiness. However, despite consumers being generally confident that their habits are healthy across a range of different factors – namely diet, weight, fitness, alcohol consumption, and mental wellbeing – only 20% of adults deem their habits to be healthy across all of these. There are a number of obstacles in the path of holistically healthy lifestyles, with the most commonly cited barriers being lack of motivation, lack of time, and expense.
Encouragingly, however, consumers are very open to guidance and advice, helping them to cut through the all the noise around health and steering them towards healthier choices. Interestingly, both the carrot and the stick approach appeal. Rewards for healthy behaviour resonate widely, but most consumers also support taxing of unhealthy food and drink, highlighting public awareness of the urgent need to tackle the obesity problem in the UK (United Kingdom).
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There are a number of obstacles in the path of holistically healthy lifestyles, with the most commonly cited barriers being lack of motivation, lack of time and expense. Encouragingly consumers are very open to guidance and advice, helping them to cut through the all the noise around health and steering them towards healthier choices.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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