UK Holiday Rental Property market report
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Providing the most comprehensive and up-to-date information and analysis of the Holiday Rental Property market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The number of domestic holidays taken in rental property increased by an estimated 3% to reach 7 million trips during 2016, ahead of the overall domestic tourism market, while an estimated 4.2-4.6 million holidays were taken in rental property abroad, a growth rate of 6% in line with the wider overseas market.
However, over the next 12 months, squeezed household finances and uncertainties over the impending Brexit process, coupled with the Pound’s weakness, look likely to dampen recent spending growth on holiday rental property, especially in the higher-value overseas segment.
In the longer term, prospects look strong: although growing regulation of the ‘sharing economy’ could put the brakes on current supply growth, Airbnb has already become a global ‘super-brand’ and rising distribution and marketing spend by the major online travel intermediaries should help to boost demand for this type of ‘home from home’ self-catering holiday.
Covered in this Report
Holiday rental property refers to holiday lettings includes cottages, houses, villas, gites, chalets, lodges, town/city apartments, flats or just rooms in a house. Self-catering apartments on holiday resort complexes (eg Butlins or package resorts abroad) or other types of self-catering property such as camping and caravanning or boat hire are excluded here.
Data on the size and segmentation of the domestic market is for Great Britain rather than the United Kingdom (ie Northern Ireland is not included), sourced from GBTS (Great Britain Tourism Survey). Equivalent data for the overseas rental market is not available, but rentals abroad are covered in Mintel’s consumer research for this Report.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There are significant opportunities for the incorporation of value-added products beyond basic bricks-and-mortar accommodation, and better integration of property rental within a more holistic holiday experience – in the shape of extra services within the property as well as activities (provided by professionals or peer-to-peer networks) within the destination itself.
Senior Travel Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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