UK Holidays to France market report
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Providing the most comprehensive and up-to-date information and analysis of the Holidays to France market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The number of holidays to France increased by around 10% in 2017. This cancelled out the 10% fall seen in the previous year in the wake of the 2015/16 wave of terrorist attacks in Paris and Nice. However there has been an underlying decline in the UK source market over the past decade. Current trip volumes are still down by 1.5 million on 2007, and expenditure growth is heavily lagging behind the overseas holiday market as a whole.
In an era of cheap flights, all-inclusive package deals and unparalleled destination choice for travellers, France is no longer the automatic choice for a holiday abroad that it once was. Its reputation as a relatively expensive place to visit is a doubleedged sword – helping to project an upmarket, sophisticated image, but likely to deter visitors in a period of rising living costs and a weak Pound. However, the destination retains some strong pull factors – gastronomy, diversity of regions and tourism products, and its accessibility by a range of transport options.
Covered in this report
This report covers holidays taken by UK consumers to France, both short breaks (one to three nights) and longer holidays (four to seven nights). Trips taken for business purposes, visiting friends and family and other purposes are not included.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
France needs to promote two contrasting messages to UK visitors; the first is being a slow and sensuous destination which offers a tranquil escape from the modern, over-busy, ‘always connected’ world, he second highlighting a vibrant, quirky, dynamic and contemporary country.
Senior Travel Analyst
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