Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Home security market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Some questions answered in this report include:

• What is the market size of Home Security products and how significant are its segments?
• How relevant is the ‘Smart Home’ in the market for security products and services?
• Does it matter to people that their retailers are trained and qualified?
• What matters more – to feel secure or to be secure?

Definition

For the purposes of this report, home security includes what consumers spend on hardware in the following categories:

• Fire and gas safety alarms
• Fire safety equipment eg extinguishers, fire blankets, emergency escape ladders, fire bells
• Intruder alarms
• Closed Circuit Television (CCTV)
• Door and window security eg locks, bolts, window locks, catches, chains
• Safes and cash boxes, key cabinets
• Security lighting
• Door entry systems, access control systems

Excluded

This report does not include home security products that builders install into new builds or refurbished buildings. And we also exclude products that landlords have already installed into properties. This report also excludes door entry systems in blocks of flats, unless such a system has been bought and installed by the occupier.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

Value figures throughout this report are at retail selling prices unless otherwise stated. Market sizes at 2013 prices are calculated using Mintel’s Household Goods deflator.

Segmentation

• Locks and other hardware
• Smoke and carbon monoxide detectors
• Intruder alarms

Company profiles

• Assa Abloy
• United Technologies Corporation
• Dyno Locks and Alarms
• Honeywell Security
• Sprue Aegis
• Master Lock
• ADT Home Security
• SmartWater
• Selectamark
• Electronics Line

Expert analysis from a specialist in the field

Written by Jane Westgarth, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements. So marketing needs to highlight the consequences of bad things happening, before showing the way to a safer, more secure future. Jane Westgarth
Senior Retail Analyst