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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Home Storage Solutions market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

This Report looks at attitudes towards storage solutions in the home, particularly additional storage items rather than mainstream items of furniture. It includes:

  • Storage drawers and shelves
  • Hall storage eg coat hooks, rails, stands, shoe racks
  • Additional rails, hangers and soft storage for wardrobes, temporary wardrobes, clothes rails
  • Additional storage items for kitchens eg hanging racks, hooks, spice racks, cutlery organisers
  • Attractive storage boxes and baskets that can be left on display
  • Utility storage eg plastic crates
  • Ornamental storage eg utensil holders, coffee and tea containers for the kitchen, toothbrush holders for the bathroom
  • Food storage eg freezer boxes, lunchboxes, drink/hot beverage containers, cake tins
  • Organiser boxes with compartments eg sewing boxes, hobby organisation
  • Bins and laundry baskets

Expert analysis from a specialist in the field

Written by Jane Westgarth, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The UK’s homes are getting smaller, but people have more and more possessions. Home storage has become an integral part of every home, serving to help households run smoothly, take control of their surroundings and keep on top of clutter. By storing things better, tasks around the home, including cooking, become more pleasurable. Good storage solutions even prove to be a way of easing household tensions which can arise from sharing storage space. Today’s younger householders want storage to form part of the décor of their rooms, leading to increased demand for home storage products that are decorative as well as practical. Jane Westgarth
Senior Retail Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Slowing frequency of purchase of furniture
              • Trend from Inspire: Home of the Senses
                • Young people have lots of storage needs
                  • Trend from Inspire: Boomerang Generation
                    • Clearing up the toys
                      • Seasonal clear-ups
                        • Keeping track
                          • Safe keeping
                          • Market in Brief

                            • Tough market conditions
                              • Smaller homes need innovative storage
                                • More kids means more stuff
                                  • Innovative styling
                                    • Argos and IKEA dominate
                                      • Four types of consumers
                                        • Few use self-storage companies
                                          • The future
                                          • Internal Market Environment

                                            • Key points
                                              • Ownership of furniture
                                                • Figure 1: UK: Penetration and purchasing of furniture, by major items, 2004-08
                                              • Pricing in the sector
                                                  • Figure 2: UK: Consumer price indices, all items and furniture and furnishings, 1998-2008
                                                • Competition in the sector
                                                  • Fashion and style
                                                    • Figure 3: Agreement with selected lifestyle statements, 2004-08
                                                • Broader Market Environment

                                                  • Key points
                                                    • Smaller dwellings
                                                      • Figure 4: Number of rooms in the home, 2004 and 2008
                                                    • Trend towards smaller households
                                                      • Figure 5: Number of households, by number of persons in the household, 2004-14
                                                    • The impact of kids
                                                      • Figure 6: Total population, number under age 5 and aged 5-14, 2004-14
                                                    • The economy and the housing market
                                                      • Figure 7: Housing transactions, transactions as a percentage of housing stocks and average time between moves, 2004-08
                                                    • Pressure on disposable income
                                                      • Unemployment
                                                        • What consumers do in a downturn
                                                          • Figure 8: Impact of the credit crunch – key financial groups, December 2008
                                                        • Population trends
                                                          • Figure 9: Trends and projections in UK population, by age group, 2004-14
                                                      • Competitive Context

                                                        • Key points
                                                          • Consumer spending
                                                            • Figure 10: Consumer expenditure, by sector, 2004-08
                                                          • Consumer priorities
                                                            • Figure 11: Expenditure priorities, 2007-09
                                                          • Boot sales and eBay
                                                          • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • IKEA
                                                                    • John Lewis
                                                                      • Next
                                                                        • Argos
                                                                          • HomeStore&More
                                                                            • HomeSense
                                                                              • Self-storage companies
                                                                              • Market Size and Forecast

                                                                                • Key points
                                                                                  • Furniture market
                                                                                    • Figure 12: UK furniture market, at current and constant 2009 prices, 2004-14
                                                                                  • Consumer spend on furniture and furnishings by main segment
                                                                                    • Figure 13: UK retail sales of furniture, by sector, 2004-14
                                                                                  • Home storage plastics and accessories
                                                                                    • Self-storage market
                                                                                      • A challenging future ahead
                                                                                      • Companies and Products

                                                                                        • Key points
                                                                                          • Furniture retailers
                                                                                            • IKEA
                                                                                              • Habitat
                                                                                                • Dunelm
                                                                                                  • Sharps (part of HomeForm Group)
                                                                                                    • General retailers
                                                                                                      • Argos
                                                                                                        • Wilkinson
                                                                                                          • Department stores/clothing stores
                                                                                                            • John Lewis
                                                                                                              • Next
                                                                                                                • Marks & Spencer
                                                                                                                  • DIY stores
                                                                                                                    • B&Q
                                                                                                                      • Homebase
                                                                                                                        • Supermarkets
                                                                                                                          • Tesco
                                                                                                                            • Asda
                                                                                                                              • Sainsbury’s
                                                                                                                                • Other retailers with storage
                                                                                                                                  • Self-storage companies
                                                                                                                                    • Figure 14: Self-storage companies, by number of stores and revenue, 2007/08
                                                                                                                                  • Safestore plc
                                                                                                                                    • Access Self Storage
                                                                                                                                      • Big Yellow Group plc
                                                                                                                                        • Lok’nStore
                                                                                                                                          • Shurgard
                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                            • Key points
                                                                                                                                              • Above-the-line advertising
                                                                                                                                                • Figure 15: Main media advertising expenditure, by furniture retailers and self-storage companies, 2004-08
                                                                                                                                              • Furniture retailers big spenders
                                                                                                                                                • Figure 16: Main media advertising expenditure, by largest furniture retailers, 2004-08
                                                                                                                                            • The Consumer – Purchasing of Home Storage Products

                                                                                                                                              • Key points
                                                                                                                                                • Items purchased
                                                                                                                                                  • Almost half buy plastic boxes
                                                                                                                                                    • Figure 17: Purchasing of home storage products in the last three years, February 2009
                                                                                                                                                  • When the men get involved
                                                                                                                                                    • Kids and clutter
                                                                                                                                                      • Entertain me
                                                                                                                                                        • Home is a stylish place
                                                                                                                                                          • Number of types of products bought
                                                                                                                                                            • Figure 18: Number of types of storage products bought new in the last three years, February 2009
                                                                                                                                                        • The Consumer – Where They Buy Home Storage

                                                                                                                                                          • Key points
                                                                                                                                                            • Where they buy home storage
                                                                                                                                                              • Argos leads the pack
                                                                                                                                                                • Figure 19: Outlets used for buying home storage products in the last three years, February 2009
                                                                                                                                                              • Variety of shopping patterns
                                                                                                                                                                • Figure 20: Home storage products bought in the last three years, by outlets used for buying home storage products, February 2009
                                                                                                                                                                • Figure 21: Outlets used for buying home storage products, by number of storage products bought new in the last three years, February 2009
                                                                                                                                                            • Consumer Attitudes

                                                                                                                                                              • Key points
                                                                                                                                                                • Attitudes towards home storage
                                                                                                                                                                  • Too much stuff
                                                                                                                                                                    • Figure 22: Attitudes towards home storage and clutter in the home, February 2009
                                                                                                                                                                  • How attitudes towards storage influence where they shop
                                                                                                                                                                    • Figure 23: Attitudes towards home storage and clutter in the home, by outlets used for buying home storage products, February 2009
                                                                                                                                                                  • Hoarders may not be so thrifty
                                                                                                                                                                  • Consumer Typologies

                                                                                                                                                                      • Figure 24: Target groups on attitudes towards home storage, February 2009
                                                                                                                                                                    • Space Concerned (17%)
                                                                                                                                                                      • Apathetic (33%)
                                                                                                                                                                        • Hoarders (22%)
                                                                                                                                                                          • Regular Sorters (28%)
                                                                                                                                                                              • Figure 25: Outlets used for buying home storage products, by target groups on attitudes towards home storage, February 2009
                                                                                                                                                                              • Figure 26: Numbers of home storage products bought new in the last three years, by target groups on attitudes towards home storage, February 2009
                                                                                                                                                                          • Appendix – Purchasing of Home Storage Products

                                                                                                                                                                              • Figure 27: Purchasing of home storage products in the last three years, by detailed demographics, February 2009
                                                                                                                                                                              • Figure 28: Purchasing of home storage products in the last three years, by detailed demographics, February 2009
                                                                                                                                                                          • Appendix – Where They Buy Home Storage

                                                                                                                                                                              • Figure 29: Outlets used for buying home storage products in the last three years, by detailed demographics, February 2009
                                                                                                                                                                          • Appendix – Consumer Attitudes

                                                                                                                                                                              • Figure 30: Attitudes towards home storage and clutter in the home, by detailed demographics, February 2009
                                                                                                                                                                              • Figure 31: Attitudes towards home storage and clutter in the home, by detailed demographics, February 2009
                                                                                                                                                                              • Figure 32: Attitudes towards home storage and clutter in the home, by detailed demographics, February 2009
                                                                                                                                                                          • Appendix – Consumer Typologies

                                                                                                                                                                              • Figure 33: Target groups on attitudes towards home storage, by detailed demographics, February 2009

                                                                                                                                                                          About the report

                                                                                                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                          • The Consumer

                                                                                                                                                                            What They Want. Why They Want It.

                                                                                                                                                                          • The Competitors

                                                                                                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                                                                                                          • The Market

                                                                                                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                          • The Innovations

                                                                                                                                                                            New Ideas. New Products. New Potential.

                                                                                                                                                                          • The Opportunities

                                                                                                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                                                                                                          • The Trends

                                                                                                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                          Description