UK Homewares Retailing Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Homewares Retailing market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the UK retail market for homewares products. It includes the following product categories:
- Home accessories
- Kitchenware and bakeware
- Household linens and textiles
- Bathroom textiles
- Other household linen
- Curtains and blinds
With the exception of lighting, electrical goods including small and large electrical items are excluded from the scope of this report.
What you need to know
The market for homewares is highly fragmented with the specialists accounting for just 17% of consumer spending. The supermarkets are the largest single channel, with the acquisition of Argos and Habitat boosting J Sainsbury to become the market leader, ahead of the largest specialist, Dunelm. Meanwhile, the non-food discounters continue to grow and a growing number of fashion retailers are increasingly entering the homewares market in order to broaden their appeal following a challenging period in the clothing market.
The slowing housing market is a concern for some homewares categories, but the growing population of renters has created an additional market of younger shoppers who find homewares are the only way they can put a stamp on their home. Access to relatively low-priced, trend-led homewares products also helps them satisfy a desire to make their homes more ‘Instagrammable.
Expert analysis from a specialist in the field
Written by Thomas Slide, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The homewares market has always been fragmented, but this has increased as a number of clothing brands launch homewares collections while supermarkets reconfigure their non-food offering in an effort to offset challenges in their own sectors. Meanwhile the homewares market continues to grow, as an increasing population of renters seeks to make their homes more ‘Instagrammable’
Senior Retail Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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