UK Hotels market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hotels market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The market section of this report examines hotels, motels and guesthouses in the UK used by both domestic and foreign tourists for any leisure, business and VFR (visiting friends and relatives) purposes. The consumer sections focus on the domestic market.
Key points included
- Engaging the Airbnb generation
- Mix-and-match guests
- Personalisation is the key to loyalty
- Embracing wellness trends
- Luxury/budget polarisation amongst Millennial travellers
What you need to know
The volume of UK hotel stays reached 61.9 million and the number of nights reached 174.5 million in 2017. These were new record levels for the industry. 2018 is expected to show a slight fall from these record highs, triggered by a fall in inbound tourism as the 2016-17 boom delivered by the weak Pound has begun to wane.
The brand strength of Airbnb presents a growing competitive challenge, but the traditional advantages of service and reliability are still key weapons in the hotel armoury. There is considerable product innovation in the budget and luxury/boutique sectors, with a focus on attracting the Millennial traveller. Rapidly growing inbound tourism from emerging markets, especially China, is opening up new opportunities.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There is relatively little new product development in the mid-market tier where brands tend to be weaker and less differentiated, and risk being squeezed between the more dynamic economy and upscale sectors. However, demand for mid-market hotels remains strong and many consumers are willing to pay ‘a bit extra’ for an enhanced level of experience.
Senior Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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