Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Ice Cream market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report covers take-home and impulse retail sales of ice
Take-home ice cream is defined as any product that comprises
primarily ice cream and is intended for consumption in the home,
including dairy ice cream and non-dairy ice cream of all flavours
retailed in multiple serving packs (500ml or over) and multipacks
of single-serve items. It also includes ice cream-based desserts
Impulse ice cream is defined as single-serve ice cream purchased
for immediate consumption, including wrapped handheld ice
cream products, including ice cream cones, stick and bar
products, tubs, and cups. Water ices and ice lollies are not strictly
speaking ‘ice cream’ but are generally regarded as such and thus
are another part of the handheld sector.
This report excludes sales through foodservice establishments.
What you need to know
The ice cream category has grown sales through improving its
all-year-round appeal, both through indulgent NPD (New Product
Development) and meal deals. However, the boost provided
by the 2018 scorching summer shows that the fortunes of the
category remain heavily impacted by the weather. Value growth
has been lifted by the rising inflation since 2016 and consumers
opting for premium products. The market is thus estimated at £1.4
billion in 2018, up 26% from 2013.
Expert analysis from a specialist in the field
Written by Anita Winther, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The scorching 2018 summer has been a boon to the ice cream market, fuelling sales growth at a time when cost pressures are putting a squeeze on operators. Lower-calorie ice cream brands have caused a stir in 2018, building up a not insignificant market penetration. While the lower-calorie proposition has potential to bolster category volume sales and help it withstand the ongoing war on sugar, these products’ relatively high price and poor image as indulgent remain barriers to uptake.Anita Winther
Food & Drink Analyst