UK Kid's Snacking Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Kids' Snacking market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the behaviour and attitudes of UK parents of children aged 7-15 and UK children aged 7-15 in relation to snacking.
Key points included
- Healthier snacks that kids like will gain substantial following
- Permissibility will keep unhealthy snacks on the menu for kids
- NPD and introductory promotions are a necessity in the snacks market
- Single-serve snacks at risk of backlash over packaging waste
What you need to know
Nearly all parents buy snacks for children, and most buy an array of indulgent and healthy snacks. With most children aged 7-15 eating snacks two or more times a day, this shows the importance of kids’ snacking occasions to the UK food market.
Healthy snacks that kids like will gain a substantial following. While parents put marked weight to health-related factors in kids’ snacks, they also attach high importance to finding snacks their child likes. Half of parents agree it is hard to get children to eat healthier snacks. Strong demand for healthier versions of popular children’s snacks and smaller-sized, single-portion packs stems from these conflicting priorities.
NPD is a necessity in the snacks market, catering for the very strong interest among parents and children in trying new snacks. Pester power is a big influence on snack buying, with sales benefiting from parents and children shopping together, emphasising the importance of appealing packaging and high instore visibility in making an impact at point of sale.
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
That efforts to limit the amount of snacks children eat are near universal and parents are switched onto the importance of snacks being healthy is welcome news for PHE and indicates that the industry’s efforts to improve the healthiness of their products will appeal. Healthier versions of popular children’s snacks and smaller portion sizes for children are key means for snacks to get on parents’ shopping lists, but new products also have to appeal to kids on taste.
Senior Food & Drink Analyst
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