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UK Kitchens and Kitchen Furniture Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Kitchens and Kitchen Furniture market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

This Report monitors the consumer market for kitchen furniture through all channels. Estimates include retail sales to consumers plus trade sales via local traders, including builders and interior design specialists. Market sizes reflect this clarification of the Report’s definition.

The Report addresses fitted and freestanding kitchen furniture, including:

  • Storage units such as cupboards, shelving and dressers
  • Work surfaces
  • Tables
  • Chairs and stools

The kitchen furniture market consists of both single furniture items and complete fitted systems. The latter frequently includes non-furniture items, such as sinks and taps (plumbing supplies), as well as appliances bought as part of a kitchen and installation costs. Nevertheless, these non-furniture items are integral to the price charged for a fitted kitchen, and are covered in this Report.

Inevitably it is not straightforward to separate out retail and trade sales; the data shown in the Report represents Mintel’s best estimates of the consumer market for kitchens. There is also an element of unquantifiable overlap with dining room furniture in the area of tables and chairs.

Excluded

  • Furniture sold for non-domestic use
  • Kitchens and constituent parts sold to the building trade for installation in new build homes and redevelopments
  • Appliances, except those integral to a fitted kitchen
  • Second-hand furniture

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

Value figures throughout this Report are at retail selling prices unless otherwise stated. Market sizes at 2017 prices are calculated using Mintel’s Household Goods deflator.

Expert analysis from a specialist in the field

Written by Jane Westgarth, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Kitchens have become a home hub, used for cooking, eating, leisure activities and entertaining. This is driving a fashion for larger kitchens, often combined with eating areas, seating and patio doors opening to the garden. Consequently, households will invest to create a stylish room, enhanced with lighting, decorative touches and plenty of storage options.  Jane Westgarth
Senior Retail Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Spending on kitchens up 5% in 2017
            • Figure 1: Consumer spending on kitchens, 2013-23
          • Cabinets account for 57% of spending
            • Figure 2: Market for kitchens, by segment, 2017 (est)
          • Demand for kitchens is influenced by the housing market
            • Figure 3: Housing transactions, UK, 2013-18 (est)
          • Companies and brands
            • B&Q is the market leading DIY chain
              • Figure 4: Distribution of consumer spend on kitchens, by value, 2018 (est)
            • DIY specialist chains have seen dramatic changes
              • IKEA determined to build market share in the UK
                • Most specialist chains showing good growth
                  • Retailers adapting to changing shopping patterns
                    • Building presence in smart kitchens
                      • Augmented reality will enhance customer experience
                        • IKEA presents a very low-priced kitchen
                          • The consumer
                            • 20% live in homes with a utility room
                              • Figure 5: Kitchens and utility rooms in UK homes, July 2018
                            • ABs most likely to have built-in appliances
                              • Figure 6: Built-in or free-standing appliances in itchens, July 2018
                            • Half have eating areas in the kitchen
                              • Figure 7: Layout of kitchens and dining areas, July 2018
                            • 20% have revamped kitchens in the last three years
                              • Figure 8: Kitchen repairs and refurbishment in the last three years, July 2018
                            • More than a quarter of kitchen refits cost over £4,000
                              • Figure 9: What they spent on kitchens, July 2018
                            • Kitchen refits are comprehensive
                              • Figure 10: Details of kitchen or utility room refits, July 2018
                            • Bringing things up-to-date
                              • Bigger kitchens drive demand
                                • Figure 11: Reasons for refitting kitchens, July 2018
                              • 22% spent most at B&Q
                                • Figure 12: Retailers used for kitchen or utility rooms, July 2018
                              • Retailers must offer quality and choice
                                • Figure 13: Factors influencing choice of retailer for kitchens, July 2018
                              • Showrooms best for getting ideas
                                • Figure 14: Customer preferences when shopping for kitchens, ideas, July 2018
                              • The personal touch is best for advice
                                • Figure 15: Customer preferences when shopping for kitchens, advice, July 2018
                              • People prefer to judge quality in a store
                                • Figure 16: Customer preferences when shopping for kitchens, judge quality, July 2018
                              • Kitchen designers preferred for planning
                                • Figure 17: Customer preferences when shopping for kitchens, prepare plans, July 2018
                              • What we think
                              • Issues and Insights

                                • Which retailers will benefit from disruption to Homebase?
                                  • The facts
                                    • The implications
                                      • Is B&Q right to get out of fitting services?
                                        • The facts
                                          • The implications
                                            • Will internet retailing sound the death-knell for kitchen showrooms?
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Market up 5% in 2017 but growth is slowing in 2018
                                                    • Cabinets account for 57% of spending
                                                      • Demand for kitchens is influenced by the housing market
                                                        • Variety of influences shaping demand for kitchens
                                                          • Wide range of retailers serve the kitchen market
                                                            • Online market share reaches 9% by value
                                                            • Market Size and Forecast

                                                              • Market remained relatively strong in 2017
                                                                • Figure 18: Consumer spending on kitchens, 2013-23
                                                                • Figure 19: Consumer spending on kitchens, 2013-23
                                                              • Forecast methodology
                                                              • Market Segmentation

                                                                • Grey remains popular and people are mixing colours
                                                                  • Surface textures add warmth and variety
                                                                    • Cabinets make up over half of kitchen spend
                                                                      • Worktops benefit from premium demand
                                                                        • Figure 20: Market for kitchens, by segment, 2017 (est)
                                                                      • Creating a place where people gather
                                                                        • Rise of the smart home
                                                                          • Reluctance to build in electronic gadgets
                                                                            • Trading up to a boiling water tap
                                                                              • Innovative storage
                                                                              • Market Drivers

                                                                                • 4.6% more households by 2022
                                                                                  • Figure 21: UK households, by size, 2012-22
                                                                                • Housing sales stimulate kitchen revamps
                                                                                  • Figure 22: Housing transactions, UK, 2013-18 (est)
                                                                                • Is ‘improve not move’ fact or fiction?
                                                                                  • Generation Rent unlikely to engage with refurbishment
                                                                                    • Figure 23: Household tenure, by age, 2018
                                                                                  • Consumer confidence remains strong
                                                                                    • Figure 24: How consumers describe their financial situation, June 2014-18
                                                                                  • 86% of households regularly cook
                                                                                    • Figure 25: Type of evening meal cooked/prepared most often in household, May 2018
                                                                                  • Smart home still in its infancy
                                                                                    • Figure 26: Ownership of connected home products, April 2018
                                                                                • Channels to Market

                                                                                  • B&Q is the market leading DIY chain
                                                                                    • Figure 27: Distribution of consumer spend on kitchens, by value, 2018 (est)
                                                                                  • DIY chains losing share
                                                                                    • Specialist chains dominated by Wren and Magnet
                                                                                      • Catering for kitchen fitters
                                                                                        • Higher-end retailers performing well
                                                                                          • The shopping journey includes internet browsing
                                                                                            • Online market share reaches 9% by value
                                                                                              • Huge array of kitchens online
                                                                                              • Companies and Brands – What You Need to Know

                                                                                                • Wren trebles turnover in five years
                                                                                                  • DIY specialists have enjoyed mixed fortunes
                                                                                                    • IKEA determined to build market share in the UK
                                                                                                      • Growth of premium specialists
                                                                                                        • Kingfisher streamlining the supply chain
                                                                                                          • B&Q and Wickes recruiting more designers
                                                                                                            • Magnet benefited from price drops
                                                                                                              • Wren differentiates and brands its service
                                                                                                                • IKEA opening inner city store
                                                                                                                  • Magnet works with Samsung to develop a Smart Kitchen
                                                                                                                  • Companies and Brands – Retailers

                                                                                                                    • Leading kitchen retailers
                                                                                                                      • Wren’s rapid growth
                                                                                                                        • The DIY specialists have enjoyed mixed fortunes
                                                                                                                          • Homebase undergoing turnaround
                                                                                                                            • IKEA determined to build market share in the UK
                                                                                                                              • Turnover performance of the leading retailers
                                                                                                                                • Wickes weaker in 2018
                                                                                                                                  • Figure 28: Leading kitchen retailers, total company turnover, (Excluding VAT), 2013-17
                                                                                                                                • Operating profit of the leading retailers
                                                                                                                                  • Figure 29: Leading kitchen retailers, operating profit, 2013-17
                                                                                                                                • Operating margin of the leading retailers
                                                                                                                                  • Figure 30: Leading kitchen retailers, operating margin, 2013-17
                                                                                                                                • Fewer DIY sheds
                                                                                                                                  • Figure 31: Leading kitchen retailers, stores, 2013-17
                                                                                                                                • Wren productivity boosted by larger showrooms and broader ranges
                                                                                                                                  • Figure 32: Leading kitchen retailers, turnover per store, 2013-17
                                                                                                                                • Smaller kitchen retailers
                                                                                                                                  • Figure 33: Selected kitchen specialists, turnover (excluding VAT), 2013-17
                                                                                                                                • Commercialising bespoke kitchens
                                                                                                                                  • Luxury kitchen businesses
                                                                                                                                    • Neptune has expanded into Europe and Asia
                                                                                                                                      • Canburg serves the contract and retail markets
                                                                                                                                        • Volatile profits
                                                                                                                                          • Figure 34: selected kitchen specialists, operating profit, 2013-17
                                                                                                                                        • Wide variation in profitability
                                                                                                                                          • Figure 35: Selected kitchen specialists, operating margin, 2013-17
                                                                                                                                        • Harvey Jones sees cautious growth
                                                                                                                                          • Figure 36: Selected kitchen specialists, stores, 2013-17
                                                                                                                                          • Figure 37: Selected kitchen specialists, turnover per store, 2013-17
                                                                                                                                      • Companies and Brands – Suppliers

                                                                                                                                          • Figure 38: Suppliers of kitchen furniture, turnover, 2013-17
                                                                                                                                      • Competitive Strategies

                                                                                                                                        • Kingfisher streamlining the supply chain
                                                                                                                                          • B&Q and Wickes recruiting more designers
                                                                                                                                            • Fitting services axed at B&Q and Homebase
                                                                                                                                              • Magnet benefited from price drops
                                                                                                                                                • Wren stresses that it is “different”
                                                                                                                                                  • IKEA has tiered pricing structure
                                                                                                                                                  • Launch Activity and Innovation

                                                                                                                                                    • IKEA opening on Tottenham Court Road
                                                                                                                                                      • Magnet builds presence in smart kitchens
                                                                                                                                                        • The end of kitchens as we know them?
                                                                                                                                                          • IKEA presents a very low-priced kitchen
                                                                                                                                                            • Figure 39: IKEA, Kitchenette, 2018
                                                                                                                                                          • Augmented reality will continue to develop
                                                                                                                                                          • Advertising and Marketing Activity

                                                                                                                                                            • Sector advertising spending up 12% in 2017
                                                                                                                                                              • Figure 40: Total above-the-line, online display and direct mail advertising expenditure on kitchens, 2014-17
                                                                                                                                                            • Wren Kitchens accounts for 21% of estimated advertising spend
                                                                                                                                                              • Figure 41: Top 10 advertisers, kitchens, 2017
                                                                                                                                                            • Wren Kitchens boosts spending to become largest advertiser
                                                                                                                                                              • Wickes cuts spend but remains in the top three
                                                                                                                                                                • B&Q’s advert emphasises its human touch
                                                                                                                                                                  • All change at Homebase
                                                                                                                                                                    • Smaller advertisers
                                                                                                                                                                      • Figure 42: Top 10 advertisers, kitchens, 2014-17
                                                                                                                                                                    • Television advertising some half of media spend
                                                                                                                                                                      • Figure 43: Advertising, kitchens, by media, 2017
                                                                                                                                                                    • Extended sales and discounts ruled to mislead shoppers
                                                                                                                                                                      • Figure 44: Wickes kitchen advert, 2017
                                                                                                                                                                    • Nielsen Ad Intel coverage
                                                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                                                      • 30% of ABs have a utility room
                                                                                                                                                                        • 23% of homes have all fitted appliances, 33% have a mix of built-in and free-standing
                                                                                                                                                                          • 34% of kitchens has a seated eating area
                                                                                                                                                                            • 1.9 million kitchens revamped each year
                                                                                                                                                                              • Most activity 3-5 years after a house move
                                                                                                                                                                                • A quarter spend some £4,000 refitting the kitchen
                                                                                                                                                                                  • Improved functionality
                                                                                                                                                                                    • 61% wanted to update the style
                                                                                                                                                                                      • 22% spent most at B&Q
                                                                                                                                                                                        • Buying kitchens online
                                                                                                                                                                                          • Retailers must offer quality
                                                                                                                                                                                            • Showrooms matter, but attitudes are changing
                                                                                                                                                                                              • The personal touch is best for advice
                                                                                                                                                                                              • Kitchens and Utility Rooms in UK Homes

                                                                                                                                                                                                • 20% live in homes with a utility room
                                                                                                                                                                                                  • Figure 45: Kitchens and utility rooms in UK homes, July 2018
                                                                                                                                                                                              • Built-in or Free-standing Appliances in Kitchens

                                                                                                                                                                                                • ABs most likely to have built-in appliances
                                                                                                                                                                                                  • Figure 46: Built-in or f-standing appliances in itchens, July 2018
                                                                                                                                                                                              • Layout of Kitchens and Dining Areas

                                                                                                                                                                                                • Half have eating areas in the kitchen
                                                                                                                                                                                                  • Eating in the kitchen
                                                                                                                                                                                                    • Private renters most likely to have shared living rooms and kitchens
                                                                                                                                                                                                      • Is the dining room outdated?
                                                                                                                                                                                                        • Just a kitchen
                                                                                                                                                                                                          • Reducing odours
                                                                                                                                                                                                            • Figure 47: Layout of kitchens and dining areas, July 2018
                                                                                                                                                                                                        • Kitchen Repairs and Refurbishment

                                                                                                                                                                                                          • 20% have revamped kitchens in the last three years
                                                                                                                                                                                                            • Most activity 3-5 years after a house move
                                                                                                                                                                                                              • A family affair
                                                                                                                                                                                                                • Figure 48: Kitchen repairs and refurbishment in the last three years, July 2018
                                                                                                                                                                                                              • Approximate spend
                                                                                                                                                                                                                • Figure 49: What they spent on kitchens, July 2018
                                                                                                                                                                                                            • Details of Kitchen or Utility Room Refits

                                                                                                                                                                                                              • Kitchen refits are comprehensive
                                                                                                                                                                                                                • Feature items
                                                                                                                                                                                                                  • Improved functionality
                                                                                                                                                                                                                    • Just a little more
                                                                                                                                                                                                                      • Extending the kitchen
                                                                                                                                                                                                                        • Figure 50: Details of kitchen or utility room refits, July 2018
                                                                                                                                                                                                                    • Reasons for Kitchen Refits

                                                                                                                                                                                                                      • Bringing things up to date
                                                                                                                                                                                                                        • Better layout inspires 43%
                                                                                                                                                                                                                          • Bigger kitchens please
                                                                                                                                                                                                                            • Kitchens as an investment
                                                                                                                                                                                                                              • Getting the built-in look
                                                                                                                                                                                                                                • Figure 51: Reasons for refitting kitchens, July 2018
                                                                                                                                                                                                                            • Retailers Used for Kitchen or Utility Rooms

                                                                                                                                                                                                                              • 22% spent most at B&Q
                                                                                                                                                                                                                                • Buying kitchens online
                                                                                                                                                                                                                                  • Figure 52: Retailers used for kitchen or utility rooms, July 2018
                                                                                                                                                                                                                              • Factors Influencing Choice of Retailer for Kitchens

                                                                                                                                                                                                                                • Retailers must offer quality
                                                                                                                                                                                                                                  • Choice encourages shoppers
                                                                                                                                                                                                                                    • Savvy shopping is highly important
                                                                                                                                                                                                                                      • Designers are a key factor
                                                                                                                                                                                                                                        • Fitting services matter
                                                                                                                                                                                                                                          • Websites or showrooms?
                                                                                                                                                                                                                                            • The influence of the builder
                                                                                                                                                                                                                                              • Design it yourself
                                                                                                                                                                                                                                                • Figure 53: Factors influencing choice of retailer for kitchens, July 2018
                                                                                                                                                                                                                                            • Factors Which Would Influence Choice of Retailer for Kitchens, Non-Buyers

                                                                                                                                                                                                                                              • Demanding shoppers
                                                                                                                                                                                                                                                • Owner-occupiers are key target customers
                                                                                                                                                                                                                                                  • Figure 54: Factors which would influence choice of retailer for kitchens, non-buyers, July 2018
                                                                                                                                                                                                                                              • Customer Preferences when Shopping for Kitchens

                                                                                                                                                                                                                                                • Showrooms best for getting ideas
                                                                                                                                                                                                                                                  • Figure 55: Customer preferences when shopping for kitchens, ideas, July 2018
                                                                                                                                                                                                                                                • The personal touch is best for advice
                                                                                                                                                                                                                                                  • Figure 56: Customer preferences when shopping for kitchens, advice, July 2018
                                                                                                                                                                                                                                                • People prefer to judge quality in a store
                                                                                                                                                                                                                                                  • Figure 57: Customer preferences when shopping for kitchens, judge quality, July 2018
                                                                                                                                                                                                                                                • Kitchen designers preferred for planning
                                                                                                                                                                                                                                                  • Figure 58: Customer preferences when shopping for kitchens, prepare plans, July 2018
                                                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                      • Forecast methodology