Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Laundry Detergents market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Lucy Cornford, a leading analyst in the Beauty & Personal Care, Household and Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Continued reduction in household spend on laundry detergents has strengthened an association between value and low price, which brands need to address if they are to see growth return. Promoting how developments can save money in the long term, or that expand on the theme of convenience, could encourage interest and greater spend. Young adults – tomorrow’s consumers – are struggling to find their feet in the category, leaning instead on their experience within the beauty and personal care sector which highlights more opportunities for brands.
Head of Beauty & Personal Care, Household and Lifestyles Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the retail market for the following laundry
- Main wash laundry detergents offered to the consumer in a
range of product formats, including: powders, liquids, gels,
tablets and capsules/liquid tablets. This includes standard and
concentrated, biological, non-biological, two-in-one and ‘colour’
- Special wash detergents, which includes detergents for hand
washing and delicate fabrics.
Clothes-washing detergents sold in launderettes are excluded
from the market size of this Report.
For information on fabric conditioners and other washing
ancillaries (eg stain removers, ironing enhancers and tumble
dryer sheets), please see Mintel’s upcoming Fabric Care and
Washing Ancillaries – UK, November 2017 Report.