UK Leisure Centres and Swimming Pools market report
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Providing the most comprehensive and up-to-date information and analysis of the Leisure Centres and Swimming Pools market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers local authority-owned leisure centres and swimming pools, including facilities run on a ‘dual use’ basis (eg facilities housed within schools etc that are available for use by the public at certain times of the day or week). Market size is based on expenditure in publicly owned leisure sites.
Despite often being in direct competition with public leisure centre facilities, private health and fitness clubs are excluded from the coverage of this report, as are all other private facilities that are not open to the general public, such as those reserved for employees, or association or trade union members.
Where reference is made to data on public sports centres sourced from The Leisure Database Company, the use of the term ‘Public Sports Centre’ relates to both availability and core facilities. In terms of availability it has been refined to exclude those venues not available to the general public on a ‘pay-and-play’ basis or for club use only (usually applicable to educational-based sites).
The Leisure Database Company definition also refers specifically to a venue with one or more of the following core facilities: health and fitness, swimming pool (indoor or outdoor) or sports hall.
What you need to know
The public leisure centre and swimming pools industry is in a state of rejuvenation. Site numbers have declined over the last few years due to low-performing venues being closed. At the same time investments are being made to improve the overall standard of facilities.
Swimming remains the most popular activity that Brits take part in at leisure centres but more can be done to ensure that participation remains high. Consumers think cleanliness can be improved but many also see that facilities are improving. Operators can do more to encourage swimming participation by providing more adult- and women-only sessions.
Technology is making it easier for consumers to find out what sport and exercise facilities are available while open data is allowing operators to provide this. This should help to increase participation as nearly a third of existing/potential leisure centre visitors struggle to find this information.
Expert analysis from a specialist in the field
Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The public leisure centre and swimming pool industry may have to experience a short-term downfall to make a long-term gain. Investments are required to ensure the whole estate is up to the standard that consumers expect. It is important that operators stay relevant and provide users, many of whom are young, with the technology and new ways of exercising that they crave.
Associate Director - Leisure
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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