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UK Leisure Review market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Leisure market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?


This Report covers the leisure industry, which Mintel defines as including:

  • cinema
  • gambling
  • live sports
  • visitor attractions
  • music concerts/festivals
  • nightclubs
  • private health and fitness clubs
  • public leisure centres and swimming pools
  • pubs/bars
  • restaurants/takeaways
  • tenpin bowling
  • theatre

Expert analysis from a specialist in the field

Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers are seeking experiences more than ever so activities that provide this in a unique, immersive and active way are likely to be popular. Activities needn’t be highly technological or obscure but rather bring people together and allow them to reconnect in an increasingly digitised world. Helen Fricker
Associate Director - Leisure

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Table of contents

  1. Key Findings

      • Brits’ gearing up for a more indulgent summer
      • Current Participation in Leisure Activities

        • Brits most likely to dine in pubs or order takeaways
          • Takeaway services and pubs both attract parents of young children
            • Fast food outlets and table-serviced restaurants just as popular
              • Brits still enjoy a drink…
                • …but keeping fit too
                  • Figure 1: Participation in leisure activities, April 2018
              • Quarterly Changes in Leisure Activity Participation

                • New Years’ health kick clearly noticeable in pub visits
                  • Figure 2: Participation in leisure activities, once a month or more, food and drink related, January 2018 vs April 2018
                • Consumers keen to get fit…
                  • …while cultural and visitor attractions benefit from Easter
                    • Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, January 2018 vs April 2018
                • Annual Changes in Leisure Activity Participation

                  • Pubs see largest decline in visits…
                    • …while gyms see biggest rise in attendance
                      • Figure 4: Participation in leisure activities, once a month or more, April 2017 – April 2018
                  • Spending on Leisure Activities

                    • Pubs continue to rival restaurants
                      • Figure 5: Leisure activity spend, April 2018
                    • Quarterly changes in spending
                      • Brits cutting back on eating out expenditure
                        • Wet-led establishments least affected
                          • Figure 6: Leisure activity spend, January 2018 – April 2018
                        • Future spending intentions looking more positive
                          • Figure 7: Trends in what extra money is spent on, January 2018 – April 2018
                        • Annual changes in spending
                          • Spending on drinks in pubs is up
                            • Spend on eating out is fairly stable
                              • Figure 8: Leisure activity spend, April 2017 vs April 2018
                            • Saving mentality reducing but rise in home investment remains
                              • Figure 9: Trends in saving and home investment behaviour in the last/planned for the next three months, April 2017 – April 2018
                            • Planned spend on leisure events increasing
                              • Figure 10: Trends in eating out and attending event behaviour in the last/planned for the next three months, April 2017 – April 2018
                            • Consumer confidence stabilising and outlook more positive
                              • Figure 11: Trends in consumer sentiment for the coming year, April 2017 – April 2018
                          • Pub Activities

                            • Fewer celebrating in pubs this quarter
                              • Figure 12: Pub/bar activity, January 2018 – April 2018
                            • Annual growth in pub activity
                              • Live sports viewing and social media interaction see most growth
                                • Figure 13: Pub/bar activity, April 2016 – April 2018
                            • What it Means

                              • Future looks more stable and positive for the leisure industry