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UK Leisure Review market report

Covered in this report

The UK leisure sector continues to enjoy healthy growth and is valued to be worth £111 billion in 2019. The live music sector has earned the position of fastest-growing leisure segment, jumping 6% since 2018.


Consumers are seeking opportunities to save time in their busy lives. This, combined with innovation in digital technologies, has led to renewed interest in at-home leisure activities. Quality food delivery/takeaway options and virtual exercise classes are proving popular.

Expert analysis from a specialist in the field

Written by Lauren Ryan, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

More options than ever mean consumers are at a crossroads when it comes to leisure activities. The choice is no longer between which restaurant or pub to visit, but whether to go out at all. Operators must tap into the experience economy to entice consumers to venues, or utilise technology to meet them at-home Lauren Ryan
Leisure Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Leisure market continues rising
              • Figure 1: Market value forecast of UK leisure industry*, 2014-2024
            • Gambling and eating out in online transition
              • Consumer confidence at all-time high
                • Experiences the new social currency
                  • Live music fastest-growing sector
                    • Private fitness clubs dominate
                      • Pubs forecast to grow moderately
                        • Figure 2: Value growth rates, by leisure segment, 2018-19
                      • Companies and brands
                        • Boutique studios continue expansion
                          • Big Tech strengthens position in health tracking
                            • Indoor cycling players battle uphill
                              • Online gambling and gaming a natural pairing
                                • Bar and game format revival continues
                                  • Live music sector goes green
                                    • UK cinemas in the middle of the streaming wars
                                      • Delivery players continue to disrupt
                                        • The consumer
                                          • Brits love to dine out
                                            • Health club attendance spikes…
                                              • Figure 3: Participation in leisure activities, September 2019
                                            • …while competition rises from at-home fitness
                                              • Figure 4: At-home exercise participation, September 2019
                                            • Cinemas in the streaming service era
                                              • Figure 5: At-home video content consumption, September 2019
                                            • Home delivery a family affair
                                              • Figure 6: At-home food takeaway/delivery companions, September 2019
                                            • Website still primary point of contact…
                                              • …while app use grows the fastest
                                                • Figure 7: Researching leisure activities, 2016 and 2019
                                              • Live entertainment seen as most expensive
                                                • Figure 8: Correspondence analysis of leisure activity perceptions, September 2019
                                              • Escape rooms capture interest
                                                • Figure 9: Future interest in leisure activities, September 2019
                                              • What we think
                                              • Issues and Insights

                                                • Go where the people are
                                                  • The facts
                                                    • The implications
                                                      • Multi-dimensional leisure concepts are now the norm, not the exception
                                                        • The facts
                                                          • The implications
                                                          • The Market – What You Need to Know

                                                            • Leisure market continues rising
                                                              • Gambling and eating out in online transition
                                                                • Live music fastest-growing sector
                                                                  • Private fitness clubs dominate
                                                                    • Pubs expected to grow moderately
                                                                      • Consumer confidence at all-time high
                                                                        • Experiences the new social currency
                                                                        • Market Size and Forecast

                                                                          • Leisure market continues to grow
                                                                            • Figure 10: Value of the UK leisure industry*, 2014-19
                                                                          • A sector in transition
                                                                            • Leisure market forecast to reach £124 billion
                                                                              • Figure 11: Market value forecast of UK leisure industry*, 2014-2024
                                                                            • Forecast methodology
                                                                            • Market Segmentation

                                                                              • Live entertainment and arts reach new heights
                                                                                • Live music fastest-growing sector
                                                                                  • Visitor attractions benefit from ‘staycations’
                                                                                    • Figure 12: Value growth rates, by leisure segment, 2018-19
                                                                                  • Fitness market in two minds
                                                                                    • Private fitness club membership at all-time high
                                                                                      • First signs that leisure centres may recover
                                                                                        • Pubs the pick of the night
                                                                                          • Pub revenues climb despite site decline
                                                                                            • Nightclubs struggling the most
                                                                                              • Gambling propped up by online
                                                                                                • As punters opt for online…
                                                                                                  • …betting shops take the hit
                                                                                                    • Figure 13: Market share of leisure industry, by segment, 2019
                                                                                                  • Eating out growth driven by delivery
                                                                                                    • Third-party apps crucial to sector…
                                                                                                      • …although news isn’t great for all
                                                                                                        • Figure 14: Value of the leisure industry, by segment, 2014-19
                                                                                                    • Market Drivers

                                                                                                      • Britain's economic woes not all bad
                                                                                                        • Low Pound keeps British spend at home
                                                                                                          • Figure 15: Pound versus euro and US Dollar, May 2016-November 2019
                                                                                                        • Wages rise while unemployment drops to record lows
                                                                                                          • Figure 16: UK unemployment rate (aged 16 and over), Q3 2009-Q3 2019
                                                                                                        • Consumer confidence continues to grow
                                                                                                          • Financial wellbeing at all-time high
                                                                                                            • Figure 17: The financial wellbeing index, January 2015-August 2019
                                                                                                          • Brexit fatigue turns consumers inwards
                                                                                                            • Experiences the new social currency
                                                                                                              • Millennials have changed the game
                                                                                                                • Social media like fuel to the fire
                                                                                                                  • Figure 18: Leisure activity participation, by generation, September 2019
                                                                                                                • Holistic health impacts lifestyle choices
                                                                                                                  • Fitness no longer foreign from fun
                                                                                                                    • Time-poor consumers opt for convenience
                                                                                                                    • Companies and Brands – What You Need to Know

                                                                                                                      • Boutique studios continue expansion
                                                                                                                        • Big Tech strengthens position in health tracking
                                                                                                                          • Indoor cycling players battle uphill
                                                                                                                            • Online gambling and gaming a natural pairing
                                                                                                                              • Bar and game format revival continues
                                                                                                                                • Live music sector goes green
                                                                                                                                  • UK cinemas in the middle of the streaming wars
                                                                                                                                    • Delivery players continue to disrupt
                                                                                                                                    • Launch Activity and Innovation

                                                                                                                                      • Boutique studios continue expansion
                                                                                                                                        • F45 joins forces with Everyone Active
                                                                                                                                          • East London cross-training Blok heads to Manchester
                                                                                                                                            • Big Tech strengthens position in health tracking
                                                                                                                                              • Apple releases Apple Watch Series 5
                                                                                                                                                • Google announces Fitbit acquisition
                                                                                                                                                  • Indoor cycling players battle uphill
                                                                                                                                                    • 1Rebel takes on Peloton in the UK
                                                                                                                                                      • SoulCycle debuts travel Retreats with Black Tomato
                                                                                                                                                        • Online gambling and gaming a natural pairing
                                                                                                                                                          • Sky Sports broadcasts first ePremier League tournament
                                                                                                                                                            • William Hill launches esports product
                                                                                                                                                              • Bar and game format revival continues
                                                                                                                                                                • Social Entertainment Ventures announces bingo concept
                                                                                                                                                                  • Flight Club team open shuffleboard venue
                                                                                                                                                                    • Live music sector adapting to the times
                                                                                                                                                                      • Glastonbury and Live Nation go plastic-free
                                                                                                                                                                        • Amazon takes the lead with concert streaming
                                                                                                                                                                          • UK cinemas in the middle of the streaming wars
                                                                                                                                                                            • Netflix cuts the theatrical window (again)…
                                                                                                                                                                              • …while Apple TV+ takes a different strategy
                                                                                                                                                                                • Arts venues do it differently
                                                                                                                                                                                  • London’s first museum ‘Lates’ festival debuts
                                                                                                                                                                                    • The O2 welcomes Mamma Mia! The Party immersive experience
                                                                                                                                                                                      • Delivery players continue to disrupt
                                                                                                                                                                                        • Deliveroo launches click-and-collect service
                                                                                                                                                                                          • Just Eat v Takeaway.com merger in the works
                                                                                                                                                                                          • The Consumer – What You Need to Know

                                                                                                                                                                                            • Brits love to dine out
                                                                                                                                                                                              • Health club attendance spikes…
                                                                                                                                                                                                • …while competition rises from at-home fitness
                                                                                                                                                                                                  • Website still primary point of contact…
                                                                                                                                                                                                    • …while app use grows the fastest
                                                                                                                                                                                                      • Live entertainment seen as most expensive
                                                                                                                                                                                                        • Escape rooms capture interest
                                                                                                                                                                                                        • Out-of-home Leisure Activity Participation

                                                                                                                                                                                                          • A nation of diners and drinkers
                                                                                                                                                                                                            • Eating out most common but broadly stable
                                                                                                                                                                                                              • Figure 19: Participation in leisure activities, September 2019
                                                                                                                                                                                                            • Eating out propped up by affluent regulars
                                                                                                                                                                                                              • Restaurants should avoid delivery dependence
                                                                                                                                                                                                                • Figure 20: Change in leisure activity participation, 2017-19
                                                                                                                                                                                                              • Punters play frequently
                                                                                                                                                                                                                • Online is the channel of choice
                                                                                                                                                                                                                  • Lotteries account for weekly participation
                                                                                                                                                                                                                    • Competitive socialising continues revamp
                                                                                                                                                                                                                      • Tenpin bowling still hitting strikes
                                                                                                                                                                                                                        • Innovative operators target the Millennial demographic
                                                                                                                                                                                                                          • Health club attendance spikes
                                                                                                                                                                                                                            • Clubs challenged to hit both convenience and price
                                                                                                                                                                                                                              • New competition from the at-home sector
                                                                                                                                                                                                                              • At-home Leisure Activity Participation

                                                                                                                                                                                                                                • ‘Hometainment’ trend here to stay
                                                                                                                                                                                                                                  • Home workouts make rapid progress
                                                                                                                                                                                                                                    • Figure 21: At-home exercise participation, September 2019
                                                                                                                                                                                                                                  • Where at-home already wins
                                                                                                                                                                                                                                    • Where at-home must aim to win
                                                                                                                                                                                                                                      • Media landscape increasingly crowded
                                                                                                                                                                                                                                        • Younger consumers driving on-demand content
                                                                                                                                                                                                                                          • Cinemas can be all-in-one entertainment hubs
                                                                                                                                                                                                                                            • Sports viewing habits evolving
                                                                                                                                                                                                                                              • Pay-TV premiums lead sports supporters out of home
                                                                                                                                                                                                                                                • Sports viewing gets a feminine touch
                                                                                                                                                                                                                                                  • Figure 22: At-home video content consumption, September 2019
                                                                                                                                                                                                                                                • Home delivery a family affair
                                                                                                                                                                                                                                                    • Figure 23: At-home food takeaway/delivery companions, September 2019
                                                                                                                                                                                                                                                • Researching Leisure Activities

                                                                                                                                                                                                                                                  • Website still primary point of contact
                                                                                                                                                                                                                                                    • Figure 24: Researching leisure activities, 2016 and 2019
                                                                                                                                                                                                                                                  • App use grows the fastest
                                                                                                                                                                                                                                                    • Over half use multiple research methods
                                                                                                                                                                                                                                                      • Figure 25: Repertoire analysis of research methods for leisure activities, September 2019
                                                                                                                                                                                                                                                  • Perceptions of Leisure Activities

                                                                                                                                                                                                                                                    • Live entertainment most expensive
                                                                                                                                                                                                                                                      • Opportunity to attract women’s game supporters
                                                                                                                                                                                                                                                        • Live music seen as worth the investment
                                                                                                                                                                                                                                                          • Figure 26: Correspondence analysis of leisure activity perceptions, September 2019
                                                                                                                                                                                                                                                        • Inclusivity key to family-friendly
                                                                                                                                                                                                                                                          • Child play areas boost attractions’ attendance
                                                                                                                                                                                                                                                            • Leisure centres have inclusive edge over private sector
                                                                                                                                                                                                                                                              • Figure 27: Perceptions of leisure activities, September 2019
                                                                                                                                                                                                                                                          • Future Interest in Leisure Activities

                                                                                                                                                                                                                                                            • Escape rooms: game of 2019
                                                                                                                                                                                                                                                              • Gaming realities go virtual
                                                                                                                                                                                                                                                                • Figure 28: Future interest in leisure activities, September 2019
                                                                                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                    • Market forecast
                                                                                                                                                                                                                                                                      • Figure 29: UK leisure industry, value forecast scenarios, 2019-24
                                                                                                                                                                                                                                                                    • Forecast methodology

                                                                                                                                                                                                                                                                    About the report

                                                                                                                                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                    • The Consumer

                                                                                                                                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                                                                                                                                    • The Competitors

                                                                                                                                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                    • The Market

                                                                                                                                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                    • The Innovations

                                                                                                                                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                    • The Opportunities

                                                                                                                                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                    • The Trends

                                                                                                                                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                                                    Description