Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Children and Teens market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Gender stereotypes remain apparent among today’s children and teens, underlined by the types of subjects they prefer at school, as well as their perception that certain career paths are more suited to a specific gender. There are now opportunities for brands to use campaigns to challenge these stereotypes, helping to instil the concept of gender equality in children from an early age.

While today’s children and teens appear to enjoy taking part in sports, childhood obesity rates remain higher in the UK than in most other European countries. If the UK is to see any reduction in the obesity epidemic, then it is important that companies continue to help both parents and schools to encourage children to improve their diet and activity levels.

Expert analysis from a specialist in the field

Written by Jack Duckett, a leading analyst in the Lifestyles sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Gender stereotypes remain apparent among today’s children and teens, underlined by the types of subjects they prefer at school, as well as their perception that certain career paths are more suited to a specific gender. As gender equality becomes an increasingly pressing issue for businesses, there is scope for brands to create campaigns that challenge these stereotypes at a young age, helping to drive further improvements in gender equality for the future. Jack Duckett
Lifestyles Analyst

mintelcontainerpage
68209
2195.0000
593
2017-07-13T00:00:00+0000
7
581
611

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • Children and teens outpace total population growth
            • Tackling childhood obesity
              • Smartphone engagement continues to rise
                • The consumer
                  • Subject preferences follow traditional gender lines
                    • Figure 1: Children’s and teens’ favourite subjects at school, by gender, March 2017
                  • Independent kids
                    • Figure 2: Children’s and teens’ confidence in their ability to carry out selected life skills, March 2017
                  • Parents prove less confident in sons in the home
                    • Figure 3: Parents’ level of confidence in their children’s abilities to carry out selected life skills independently, March 2017
                  • 78% of all children and teens take part in sports outside of school
                    • Figure 4: Healthy habits of children and teens, March 2017
                  • Degenderising career paths
                    • Figure 5: Children’s and teens’ perceptions of selected career paths correspondence analysis, March 2017
                  • Schoolwork tops list of concerns
                    • Figure 6: Sources of anxiety for children and teens, March 2017
                  • What we think
                  • Issues and Insights

                    • Inspiring more girls into STEM careers
                      • The facts
                        • The implications
                          • Eroding gender stereotyping in boys
                            • The facts
                              • The implications
                                • Encouraging children and teens to be more active
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Children and teens outpace total population growth
                                        • Tackling childhood obesity
                                          • Raising awareness of children’s mental health
                                            • Smartphone engagement continues to rise
                                            • Market Drivers

                                              • Demographic factors
                                                • Children and teens outpace total population growth
                                                  • Figure 7: Trends in the age structure of the UK population (0-15 year olds), by age, 2012-22
                                                • Healthy living
                                                  • Tackling childhood obesity
                                                    • Figure 8: Children’s overweight and obesity prevalence, by gender, 1995-2015
                                                  • The war on sugar rages on
                                                      • Figure 9: Fruit-tella Summer Fruits and Strawberry chewy sweets, January 2017
                                                    • Achieving recommended exercise targets
                                                      • Figure 10: Proportion of children and teens who meet recommended physical activity levels, by age group and gender, 2015
                                                    • Raising awareness of children’s mental health
                                                      • Sleep-deprived kids
                                                        • Kids and technology
                                                          • Smartphone engagement continues to rise
                                                            • Figure 11: Technology devices children use in the household, May 2016 and April 2017
                                                          • Image-sharing sites prove popular
                                                            • Figure 12: Children’s social media use, May 2016 and April 2017
                                                        • The Consumer – What You Need to Know

                                                          • Subject preferences follow traditional gender lines
                                                            • A boost for foreign languages could prove a boost for the economy
                                                              • Sport proves consistently popular
                                                                • Parents’ confidence in their children dips in the kitchen
                                                                  • 51% of children and teens fail to achieve five-a-day targets
                                                                    • Opportunities for free-from market
                                                                      • Encouraging girls to be more active
                                                                        • Schoolwork tops list of anxiety causes
                                                                          • Appearance worries peak amongst teenage girls
                                                                          • Favourite School Subjects

                                                                            • Subject preferences follow traditional gender lines
                                                                              • Figure 13: Children’s and teens’ favourite subjects at school, by gender, March 2017
                                                                              • Figure 14: Still images from Microsoft’s Make What’s Next campaign, March 2017
                                                                            • Encouraging boys in arts and humanities subjects
                                                                              • Figure 15: #Aboycantoo campaign, May 2017
                                                                            • A boost for foreign languages could prove a boost for the economy
                                                                              • Figure 16: EMYS Robot, February 2017
                                                                            • Sport proves consistently popular
                                                                              • Figure 17: Top five favourite subjects, by gender and age group, March 2017
                                                                          • Confidence in Children’s Independence

                                                                            • Independent kids
                                                                              • Figure 18: Children’s and teens’ confidence in their ability to carry out selected life skills, March 2017
                                                                            • Parents’ confidence in their children dips in the kitchen
                                                                              • Figure 19: Parents’ level of confidence in their children’s abilities to carry out selected life skills independently, March 2017
                                                                              • Figure 20: The Kids’ Cookery School, London, March 2017
                                                                            • Parents prove less confident in their sons’ domestic skills
                                                                              • Figure 21: Parents’ level of confidence in their children’s abilities to carry out selected life skills independently (NET of very confident and somewhat confident), by gender of child, March 2017
                                                                          • Children’s and Teens’ Healthy Habits

                                                                            • 51% of children and teens fail to achieve five-a-day targets
                                                                              • Figure 22: Healthy habits of children and teens, March 2017
                                                                              • Figure 23: Innocent Sow & Grow initiative, February 2017
                                                                            • Opportunities for free-from market
                                                                              • Figure 24: Examples of Little Dish product launches, January-March 2017
                                                                            • Encouraging girls to be more active…
                                                                              • Figure 25: Proportion of children and teens who do exercise outside of school, by gender and age, March 2017
                                                                            • …and boys to spend less time looking at screens
                                                                              • Figure 26: Proportion of children and teens who agree “I spend most of my free time in front of screens (eg computer, television) “, by gender and age, March 2017
                                                                          • Perceptions of Career Paths

                                                                            • Degenderising career paths
                                                                              • Figure 27: Children’s and teens’ perceptions of selected career paths – Correspondence analysis, March 2017
                                                                              • Figure 28: Children’s and teens’ perceptions of selected career paths, March 2017
                                                                            • Encouraging careers in trade
                                                                              • Figure 29: Built by her, May 2017
                                                                          • Sources of Anxiety

                                                                            • 78% of children experience worry
                                                                              • Figure 30: Sources of anxiety for children and teens, March 2017
                                                                            • Schoolwork tops list of concerns
                                                                              • A quarter of children worry about their family finances
                                                                                • Figure 31: HSBC School Bank initiative, June 2015
                                                                              • Appearance worries peak amongst teenage girls
                                                                                • Figure 32: Sources of anxiety for children and teens, by gender and age, March 2017
                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                              • Abbreviations
                                                                                • Consumer research methodology
                                                                                  • Correspondence chart methodology

                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                  • Market

                                                                                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                  • Consumer

                                                                                    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                  • Brand/Company

                                                                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                  • Data

                                                                                    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                  Description