UK Lifestyles of Generation Z Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Generation Z market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Mintel generation definitions
Please note that for this Report Generation Z has been defined as those aged 6-18 years, although the consumer data is based on a sample of 12-18-year-olds as this is currently considered to be the core group for marketers and brands.
- Generation Z – born 2000-12
- Millennials – born 1980-99
- Millennials (younger) – born 1990-99
- Millennials (older) – born 1980-89
- Generation X – born 1965-79
- Baby Boomers – born 1946-64
- Swing Generation/World War II – born 1945 or before
What you need to know
Generation Z’s unprecedented access to social media has vastly improved their opportunities to connect with new people, with online friendships often as important to this cohort as real-world companions.
However, it has also undoubtedly fostered a culture of “hyperconnectivity”, which is proving a negative for the young’s mental health, with conditions such as anxiety and depression becoming more widely reported. From a commercial perspective this underlines opportunities for more brands to engage with the young about their mental wellbeing, and help them establish a healthier balance between digital and real-world experiences.
Expert analysis from a specialist in the field
Written by Jack Duckett, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines opportunities for more brands to engage with the young about their mental wellbeing, and to help them establish a healthier balance between digital and real-world experiences.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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