UK Long-haul vs Short-haul Holidays market report
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Providing the most comprehensive and up-to-date information and analysis of the Long-haul vs Short-haul Holidays market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the habits and attitudes of British holidaymakers concerning both long-haul and short-haul holidays. Long-haul refers to all holidays outside Europe, including holidays involving cruises.
Short-haul refers to all holidays in Europe (excluding the UK). A holiday must constitute at least one overnight stay. The business travel market is not reviewed in this report.
What you need to know
The short-haul market is outperforming the long-haul market as more consumers prefer to spread their holiday budget across multiple European breaks over the course of the year, rather than take one long, expensive holiday further afield.
The biggest threat to the short-haul market is the rising popularity of staycations. More UK residents have been drawn to holiday domestically following good weather and the weaker Pound. If travel to the EU becomes more difficult (or more expensive) post-Brexit then the domestic holiday market should benefit, at the expense of short-haul overseas travel. Despite this, Mintel expects the market for European holidays to continue to grow, thanks to ongoing demand for short breaks, whether at home or abroad.
This trend has already hampered the long-haul holiday market, with the sector’s most popular region, the US, seeing a decline in inbound tourism from the UK in 2017. Operators are likely to target growth in alternative destinations such as Brazil and Argentina, where the Pound has started to stretch a little further in recent times.
Expert analysis from a specialist in the field
Written by Paul Davies, a leading analyst in the Leisure & Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
More people are choosing to take multiple short breaks rather than one long holiday. As a result the outlook for the short-haul market is more positive than the long-haul sector, which is set to decline for the first time since 2012.
Head of Leisure, Foodservice, Travel & B2B research
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