UK Luxury Travel market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Short and City Breaks market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Some 41% of all holidaymakers have fallen into the definition of ‘All luxury travellers’ (see below for definition) at some point in the past five years. The overall net for luxury travel is therefore potentially very broad. However, the majority of luxury travel specialist brands are likely to concentrate on a much smaller target group. Mintel’s Big-ticket spenders account for an estimated 14% of all holidaymakers, while Five-star big-ticket spenders account for an estimated 7% (see below for definitions).
The specialist luxury sector appears to be thriving with a wave of corporate investment driving new product development, marketing activity and revenue growth, although a slowing economy, the rising cost of living and Brexit uncertainties may put the brakes on in the coming months, particularly among premium travellers under the age of 45. Beach resorts and five-star hotel/ city breaks still form the core of the market but luxury cruises, escorted touring holidays, premium adventure and luxury holiday rentals are dynamic segments, while the nature of luxury itself is becoming increasingly intangible, diverse and personalised.
Covered in this Report
For the purposes of analysis in this Report Mintel has defined three luxury traveller groups:
- Big-ticket spenders – these are consumers who have spent either £1,000+ per head for a break of one to six nights, £1,500+ per head for a holiday of seven to 13 nights or £3,000+ per head for 14+ nights in the past five years.
- ‘All luxury travellers’ – these are consumers who either fall into the above spending groups, or who have stayed in five-star or above accommodation, or spent £250+ per hotel night in the past five years.
- Five-star big-ticket spenders – these are Big-ticket spenders (as defined above) who have also stayed in five-star or above accommodation in the past five years, since this is likely to be seen by most specialist brands as a core element of luxury travel.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Travel brands can curate an annual portfolio of regular trips for an emerging tribe of multi-short breakers, offering a mixed programme of holiday types including R&R, hedonistic, activity/adventure and special interest, and a variety of destinations in the UK and abroad.
Senior Travel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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