UK Magazines market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Magazines market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the full spectrum of consumer magazine segments including:
- Women’s glossy monthly
- Women’s weekly
- Women’s general interest
- Celebrity, news and current affairs
- Men’s monthly lifestyle and men’s weekly lifestyle
The scope of this report covers both print and digital magazines. Digital magazines can be purchased and read through a subscription management service such as Kindle Magazines through dedicated title-specific apps or through a web browser.
What you need to know
Mintel’s consumer research shows that many people are now paying for online magazine content/digital editions via subscriptions, which is a positive trend for the market as digital advertising revenue continues to fall. A potential new subscription service from Apple could have a notable impact on the number of people reading/paying for digital magazines, while more individual titles are feeling emboldened to introduce their own paywalls.
Over the last year some titles have been caught up in high profile controversies, such as Now’s Stacey Solomon cover backlash and the editor of Waitrose Food being caught insulting vegans in an email. These controversies have highlighted the impact that social media can have on magazines in an increasingly socially conscious world.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The backlash against Now’s Stacey Solomon cover highlights a lower acceptance of ‘mean-spirited’ celebrity coverage from magazines, with social media providing an easy way for magazines to be called out. Magazines that cover celebrity news need to be aware of existing in a more socially conscious time and the benefit of having a more positive tone.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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