UK Marketing to Millennials Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Millennials market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Millennials account for 26% of the total population in 2019, making them the largest Generational group. However, much of the size of this cohort can be attributed to the large age range it comprises. For this reason, the overarching Millennial Generation is often split into two separate groups: ‘Younger’, comprising those aged 20-29; and ‘Older’, including 30-39-year-olds.
These two groups can have very different lifestyles and needs. While Older Millennials are increasingly settling down and starting a family, Younger Millennials are still entering the workforce with their new incomes, making them a more important audience.
Expert analysis from a specialist in the field
Written by Jack Duckett, a leading analyst in the Lifestyles sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As Millennials continue to grow up, the needs of this broad generation become ever more diverse. Older Millennials are increasingly looking to settle down and start a family, and there are particular opportunities for financial services providers to help them with these goals. Equally, with Younger Millennials mostly now finished with their education and entering into the workforce, their new and growing incomes make them a more important commercial prospect for all brands
Associate Director – Consumer Lifestyles
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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