UK Marketing to Renters market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Renters market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The housing market in the UK has been going from strength to strength, owing to the consistent under-supply of new homes and a rising population. Whilst the majority of Britons own their home, the pattern is changing fast. In the aftermath of the financial crisis, banks tightened their lending criteria and young people found it harder to find jobs after graduation, leading to a perfect storm of bad news for potential first-time buyers.
Home ownership is still viewed as the foundation for a more prosperous old age and a more stable family life, with most renters agreeing they only rent because they cannot afford to buy. It is therefore high time the government, the financial industry and home and garden companies thought of more innovative ways of accommodating the needs of the growing army of renters.
Expert analysis from a specialist in the field
Written by Ina Mitskavets, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With home ownership seemingly on a permanent decline (and the corresponding rise in renting), companies and brands operating in the home and garden sector need to re-think their strategies. This will include positioning products towards rentals and temporary ownership, as well as opening more centrally-located smaller stores for light sprucing-up jobs.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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