UK Meat-free Foods Market Report 2019
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This report covers the retail market for meat-free foods or vegetarian foods for in-home consumption.
The market size includes meat substitutes, or dishes made using meat substitutes, including ready meals, sausages, burgers, shaped products, deli ingredients (eg vegetarian mince), pastry products and snacks.
Meat substitutes are products often made from textured vegetable protein, such as soy, that imitate the texture, flavour and appearance of certain types of meat, such as beef, poultry or fish. This includes products such as mycoprotein-based Quorn. However, they can also be made with plant-based ingredients which do not try to imitate meat, such as vegetable or bean burgers.
Although mainstream dishes suitable for vegetarians such as vegetarian soups are referenced in the Report, the market size does not include these.
Written by Alice Pilkington, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growing flexitarian movement has driven the success of the meat-free market and established an engaged consumer base amongst younger consumers. Yet as the market becomes increasingly crowded, products need to work harder to distinguish themselves from the competition, for example through holistic environmental credentials, enhanced nutritional profiles or exciting flavours. This should also help to boost usage within other consumer groups Alice Pilkington
Food & Drink Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.