Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Meat-free Food market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This Report covers the retail market for meat-free foods or
vegetarian foods for in-home consumption.
The market size includes meat substitutes, or dishes made using
meat substitutes, including ready meals, sausages, burgers,
shaped products, deli ingredients (eg vegetarian mince), pastry
products and snacks.
Meat substitutes are products often made from textured
vegetable protein, such as soy, that imitate the texture, flavour
and appearance of certain types of meat, such as beef, poultry or
fish. This includes products such as mycoprotein-based Quorn.
However, they can also be made with plant-based ingredients
which do not try to imitate meat, such as vegetable or bean
Although mainstream dishes suitable for vegetarians such as
vegetarian soups are referenced in the Report, the market size
does not include these.
What you need to know
2016 marked a major turning point for the meat-free foods
market, which is now flourishing after several years in the
doldrums. Volume sales have increased by 22% over 2015-18,
accompanied by a value growth of 34% to reach an estimated
£740 million in 2018. While meat eating remains ingrained among
UK consumers, many are becoming more vigilant about how
much they consume; 34% of meat eaters have reduced or limited
the amount they eat in the six months to July 2018.
Health reasons, the growing awareness about the environmental
impact of meat production and ethical concerns are among a
number of motivations for cutting back on meat consumption.
The fact that 56% of meat eaters have eaten any meat-free
foods in the six months to July 2018 shows that the appeal of
these foods extends far beyond the limited pool of consumers
who do not eat meat. Meanwhile, a raft of NPD (New Product
Development) from brands and retailers over 2017-18, and a
surge in advertising spend on meat-free foods, has helped to
fuel growth and signals the confidence that companies have
in the longevity of the trend.
Expert analysis from a specialist in the field
Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The UK’s overarching health trend and the focus on the environmental impacts of meat production have underpinned strong growth in the meat-free foods market. ‘Clean labels’ and greater clarity over the ingredients used are needed to build consumer trust, while innovative products targeting the ‘foodie’ consumer can inject more excitement into the market.Alyson Parkes
Food & Drink Analyst