Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Meat-free Foods market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Meat-free brands should be more vocal about exactly why they are a good choice in terms of animal ethics and the environment, as well as emphasising their nutritional credentials. These messages can make consumers feel holistically virtuous in their choice, helping to build a feel-good factor.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
This Report covers the retail market for meat-free foods or
vegetarian foods for in-home consumption.
The market size includes meat substitutes, or dishes made using
meat substitutes, including:
- ready meals
- shaped products
- ingredients (eg vegetarian mince)
Meat substitutes are products often made from textured
vegetable protein such as soy that imitate the texture, flavour and
appearance of certain types of meat, such as beef, poultry or fish.
This includes products like mycoprotein-based Quorn. However,
they can also be made within plant-based ingredients which do
not try to imitate meat, such as vegetable or bean burgers.
Although mainstream dishes suitable for vegetarians such as
vegetarian soups are referenced in the Report, the market size
does not include these.