UK Media Consumption Habits market report
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Providing the most comprehensive and up-to-date information and analysis of the Media Consumption Habits market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report examines the state of media consumption in the UK. ‘Media consumption’ refers to (as appropriate) the reading of, listening to or watching of:
‘Video’ includes TV shows and films delivered through DVDs, Blu-ray discs, pay-TV subscriptions like Virgin Media or Sky, and streamed video services such as Netflix and Amazon Prime Video. It also includes short-form online videos on platforms such as YouTube or Facebook.
‘Music’ refers to CDs, digital download singles, digital download albums and streaming music services such as Spotify or Apple Music.
‘Print media’ refers to newspaper, magazine and book titles in either a digital or physical format. Physical print media – ie newspapers, magazines and books, as opposed to websites and e-books – are referred to as ‘physical print media’ when a distinction between physical and digital is drawn.
The primary theme of the Report is content discovery
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Research Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As streaming markets become more congested, services are giving greater priority and promotion to content discovery features. People have a growing expectation that streaming services should be able to find them the most suitable new content amongst their vast libraries. Successfully helping people discover new content that they enjoy will boost loyalty and the value that a user assigns to one service over another.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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