US Media Trends Autumn Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Media Trends Autumn market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines people’s media habits in terms of purchasing and activity over the last three months.
- Video includes TV shows and films delivered through DVDs, Blu-ray discs, pay-TV and streamed video services such as Netflix and Amazon Prime Video.
- Video Games includes PC, console and mobile games.
- Music refers to CDs, digital download singles, digital download albums and streaming music services such as Spotify or Apple Music.
- Print media refers to newspaper, magazine and book titles in either a digital or physical format.
What you need to know
The shift towards on-demand TV viewing has continued in 2018, with more people signing up to subscription video services. It was, however, a particularly notable summer for linear viewing, with the FIFA World Cup and Love Island both highlighting a strong ongoing interest in collective viewing experiences. With new video subscriptions set to launch in the coming years, from players such as ITV and Apple, the TV viewing market could soon see some considerable changes.
Streaming also continues to drive the current success of the music industry. Listening to music is an activity now performed across a wide range of devices and the growing popularity of smart speakers and voice activation features in general is beginning to alter how and when people listen to audio content, including music, podcasts and audiobooks.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to undergo significant changes over the coming years as many new subscription options are introduced from players such as YouTube, ITV and Apple.
Senior Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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